Macy's Wheels In For The Launch Of New Parisian Inspired Brand Maison Jules Fall / Winter 2013 Collection

 Macy's Wheels In For The Launch Of New Parisian Inspired Brand Maison Jules
                        Fall / Winter 2013 Collection

PR Newswire

NEW YORK, July 12, 2013

NEW YORK, July 12, 2013 /PRNewswire/ --Macy's celebrates the launch of its
new Parisian inspired fashion brand, Maison Jules by introducing a limited
edition bike, in collaboration with Martone Cycling Company. In step with the
current trend of the bike as a key fashion accessory, the collaboration has
resulted in the creation of a custom "Maison Jules X Martone" bike. Beginning
August 1^st, 151 bikes will be displayed alongside the collection in Macy's
top doors carrying the line. Each of those 151 "Maison Jules X Martone" bikes
will be given away to a lucky customer who has won a store-wide sweepstakes.

(Photo: )

Feminine, elegant and edgy, Maison Jules targets the fashion savvy Macy's
customer who is hip and trendy but has her own individual taste. Drawing
inspiration from casual chic French styling, the collection is composed of key
wardrobe staples that can be cultivated into multiple looks.The "Maison Jules
X Martone" collaboration merges Macy's new Parisian street style fashion brand
with an authentic street accessory for the girl on the go.

The exclusive, limited edition bike is offered in an exclusive coral shade; a
key color found within the Maison Jules fall line. Each of the 151 custom
Martone bikes will be awarded to one lucky winner per store through an in
store text to win contest. Customers can enter by texting the unique code for
their store, found in the Maison Jules shop. There will also be a style
contest conducted via Instagram in September, in which one grand prize winner
will be awarded a trip to Paris, a "Maison Jules X Martone" bike, and a Maison
Jules wardrobe valued at $500.

"We are thrilled to collaborate with Maison Jules, and created a bike that
became an accessory for this girl: fashionable but dynamic, bold but
feminine," says Martone Cycling Company's founder, Lorenzo Martone. "We
believe in individuality and that everyone has a creative vein, so we are
looking forward to seeing the results of Macy's Instagram contest, and want to
wish luck to all of the participants."

Maison Jules will launch exclusively at Macy's on August 1, 2013. The brand
will be available in Macy's Impulse departments and will feature a selection
of tops, sweaters, dresses, and pants. Ranging from $17.50 - $119, Maison
Jules will bring a uniquely French flair to fashion customers across the

About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at approximately 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam, as well as to customers in the
U.S. and more than 100 international destinations through its leading online
store at Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home. Macy's is known
for such epic events as Macy's 4th of July Fireworks^® and the Macy's
Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers, employees and Macy's Foundation, Macy's helps strengthen
communities by supporting local and national charities giving more than $70
million each year to help make a difference in the lives of our customers.

About Martone Cycling Company
Martone Cycling Company is a fashion and design driven brand founded by
Lorenzo Martone. Launched in Spring 2013, the new company seeks to provide the
chic fashion customer with a beautiful accessory for a luxurious ride. All
bikes feature modern designs and a signature red bike chain.

For more information, images or sample requests, please contact:
Alina Hauptman  FACTORY PR   212 941 7057
Jackie Reed     FACTORY PR  212 941 7057


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