Sprint Launches Unlimited Guarantee and New Unlimited, My Way Plan
Sprint the Only National Carrier to Guarantee Unlimited Talk – All Calls to
Wireline and Mobile Phones – Text and Data for Life
OVERLAND PARK, Kan. -- July 11, 2013
Sprint (NYSE: S), the long-time leader in offering unlimited wireless
services, is launching The Sprint Unlimited Guarantee^SM. The Sprint Unlimited
Guarantee guarantees customers unlimited talk (calls to any wireline or mobile
phone), text and data while on the Sprint network, for the life of the line of
service. This guarantee is applicable to both new and existing customers who
sign up for Sprint’s new Unlimited, My Way^SM plan or My All-in^SM plan. These
plans and The Sprint Unlimited Guarantee are available starting July 12.
“Sprint continues to lead the industry in providing customers with simplicity
and value,” Sprint CEO Dan Hesse said. “The Sprint Unlimited Guarantee allows
our customers to lock-in unlimited talk, text and data not for just the next
two years, but for life. Sprint customers won’t have to worry about their
wireless bill or managing their family’s wireless usage. While other wireless
providers are moving away from unlimited service, Sprint champions it.”
The new Unlimited, My Way and My All-in rate plans feature unlimited talk,
text and data while on the Sprint network for as little as $80 per month. With
the Unlimited, My Way plan, Sprint customers can also customize their wireless
plan to meet their family’s needs, including mixing smartphones and basic
phones, selecting their data options, and adding up to 10 lines all on the
same account. As customers add additional lines to their account, the more
they can save on each line every month. For example, on lines four to 10,
customers can get unlimited talk, text and data for as little as $50 per
The Unlimited, My Way plan can offer customers a significant savings when
compared to competitor’s capped data plans. For example, smartphone customers
can save $20 per month vs. Verizon’s comparable plan with only 2GB of data.^1
How the Unlimited, My Way Plan Works:
*Customers first select the number of lines; all lines come with unlimited
talk to any wireline or mobile phone and text.
*Customers then choose their data for each line: $30/month for unlimited
data on smartphones or $10/month for unlimited data on basic phones.
Additional options include $20 for 1GB of data on smartphones or basic
phone users can choose not to add data to their account.^2
*Customers also have the choice to activate mobile hotspot functionality on
their smartphone for $10 per month for 1GB of data on the Sprint network.
“As additional lines are added to the account, customers will see significant
monthly savings,” said Hesse. “The Sprint Unlimited, My Way plan makes it easy
for families to tailor plans to meet their wireless needs, making Sprint the
clear choice for families.”
My All-In^SM Plan
In addition, Sprint is offering smartphone customers the My All-in plan with
unlimited talk, text and data while on the Sprint network and 5GB mobile
hotspot usage for $110^3.
How The Sprint Unlimited Guarantee Works:
*All customers on an Unlimited, My Way plan or a My All-in plan will have
unlimited talk and text guaranteed for the life of the line of service.
*Customers who select unlimited data on an Unlimited, My Way plan or a My
All-in plan will have unlimited data guaranteed for the life of the line
*The guarantee will apply to customers as long as they remain on the plan,
meet the terms and conditions of the plan and pay their bill in full and
*The guarantee is non-transferrable.
Sprint continues to offer one of the best values in wireless with its new
Unlimited, My Way and My All-in plans. With Sprint, smartphone customers who
choose unlimited data without worrying about surprises on their monthly bills
from data overage charges as they likely do with shared data plans from AT&T
and Verizon. Sprint customers also will see significant yearly savings
compared to AT&T, Verizon and T-Mobile with the new Unlimited, My Way plan.
Sprint now offers 4G LTE service in 110 markets, including Atlanta, Boston,
Dallas, Houston and Los Angeles. Many Sprint customers are discovering Sprint
4G LTE in cities that haven’t yet officially been announced, including
Washington, D.C., New York and San Francisco. Sprint expects to provide 200
million people with LTE by the end of 2013. For the most current maps, please
The new pricing is available beginning July 12 to new and existing Sprint
customers. Existing customers can switch to a new plan without extending their
contract. New line activations require a two-year agreement per line (taxes
and surcharges excluded). For more information visit www.sprint.com/unlimited.
Sprint offers a comprehensive range of wireless and wireline communications
services bringing the freedom of mobility to consumers, businesses and
government users. Sprint served more than 55 million customers at the end of
the first quarter of 2013 and is widely recognized for developing, engineering
and deploying innovative technologies, including the first wireless 4G service
from a national carrier in the United States; offering industry-leading mobile
data services, leading prepaid brands including Virgin Mobile USA, Boost
Mobile, and Assurance Wireless; instant national and international
push-to-talk capabilities; and a global Tier 1 Internet backbone. The American
Customer Satisfaction Index rated Sprint as the most improved company in
customer satisfaction, across all 47 industries, during the last five years.
Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing
it as one of the nation’s greenest companies, the highest of any
telecommunications company. You can learn more and visit Sprint at
www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
^1Sprint’s Unlimited, My Way plan featuring unlimited talk, text and data
compared to Verizon Share Everything with 2GB of Data ($100). Add’l data
options are available.
^2Data plan required for customers with smartphone.
^3The Sprint Unlimited Guarantee does not apply to capped data use options.
^4Sprint’s Unlimited, My Way featuring unlimited talk, text and data compared
to Verizon Share Everything with 2GB of Data ($100), AT&T Nation Plan with 450
minutes, Unlimited Text and 3GB of Data ($89.99), and T-Mobile’s Simple Choice
Plan with Unlimited Data ($70) plus monthly smartphone installment of $20.
Photos/Multimedia Gallery Available:
Laura Lisec, 913-226-6663
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