Columbia Sportswear Company Announces Appointment of Russ Hopcus as Senior Vice President of North American Sales

  Columbia Sportswear Company Announces Appointment of Russ Hopcus as Senior
  Vice President of North American Sales

    28-year Industry Veteran Brings Extensive Sales Leadership Experience

Business Wire

PORTLAND, Ore. -- July 12, 2013

Columbia Sportswear Company (Nasdaq:COLM), a leading innovator in the active
outdoor apparel, footwear, accessories and equipment industries, announced
today the appointment of Russ Hopcus as senior vice president of North
American sales, a newly created position that will report directly to
president and CEO Tim Boyle, effective July 29, 2013.

In this new role, Hopcus, 54, will develop and execute wholesale sales and
distribution strategies for the company’s Columbia and SOREL brands in the
U.S. and Canada.

Hopcus brings 28 years of global sales and marketing experience in the
athletic and outdoor footwear and apparel industries. Since 2010 he has served
as vice president of global sales and market development with Keen Footwear,
developing and executing brand-enhancing strategies to improve sales and
distribution, key account management, sales force automation and go-to-market
coordination between sales, marketing, merchandising and operations.

From 2008 to 2010 he served as president of North America at Icebreaker and
was a member of the company’s global brand leadership team. From 2002 to 2008,
Hopcus advanced through senior U.S. sales positions at Adidas USA, culminating
as senior vice president of U.S. sales. Between 1991 and 2002 he worked for
Nike, Inc., where he held various U.S. and European sales management roles,
including global sales director and international general manager for NIKE’s
ACG outdoor business.

“Russ will be a great addition to Columbia’s North American leadership team,”
said Columbia president and CEO Tim Boyle. “He has spent his career leading
sales organizations and developing customer-focused strategies and
relationships to drive brand-enhancing growth.”

“I am excited to join Columbia Sportswear, with its strong portfolio of
outdoor brands and rich history of innovation,” said Hopcus.

In a related move, Joe Craig, currently national apparel sales manager for the
Columbia brand, has been promoted to vice president of U.S. apparel sales for
the Columbia brand, reporting to Hopcus. Craig joined Columbia in 2009,
following more than 15 years as principle of a U.S. sales agency that
represented the brand.

About Columbia Sportswear Company

Columbia Sportswear Company is a leading innovator in the global outdoor
apparel, footwear, accessories and equipment industry. Founded in 1938 in
Portland, Oregon, Columbia products are sold in approximately 100 countries
and have earned an international reputation for innovation, quality and
performance. Columbia products feature innovative technologies and designs
that protect outdoor enthusiasts from the elements, increase comfort, and make
outdoor activities more enjoyable. In addition to the Columbia® brand,
Columbia Sportswear Company also owns outdoor brands Mountain Hardwear®,
Sorel®, Montrail® and OutDry®. To learn more, please visit the company's
websites at,,, and


Columbia Sportswear Company
Investor Relations and Corporate Communications
Ron Parham, 503-985-4584
Public Relations
Scott Trepanier, 503-985-4183
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