Immersion Releases Haptic Muse Effect Preview App for Android Game Developers

  Immersion Releases Haptic Muse Effect Preview App for Android Game
  Developers

  Free, animated app invites developers to experience over 120 pre-designed
       haptic effects, showcasing the value of multi-modal game design

Business Wire

SAN JOSE, Calif. -- July 11, 2013

Immersion Corporation(Nasdaq:IMMR), the leading developer and licensor of
touch feedback technology, has released the Haptic Muse effect preview app on
Google Play as part of the company’s Haptic SDK developer tool kit. The free
animated effect preview app illustrates the Haptic SDK’s library of 124
pre-designed haptic effects in a gaming context and is designed to inspire
creativity for game developers looking for ways to enhance their Android games
with tactile effects.

The Haptic Muse app invites to explore galleries where users feel tactile
effects being used in diff ...

The Haptic Muse app invites to explore galleries where users feel tactile
effects being used in different gaming contexts. (Photo: Business Wire)

The Haptic Muse app invites developers into a haptic museum with galleries
built around common gaming use cases, like sports, transportation, combat and
casinos. As developers browse through the museum, they can select items on
display, and then watch, feel and hear them come to life. The effect library
significantly reduces integration time by allowing developers to select from a
comprehensive list of effects designed to enhance a wide range of gaming
environments.

“One of the most powerful tools in the Immersion Haptic SDK is our library of
124 pre-designed haptic effects,” explains Suzanne Nguyen, Director of
Developer Marketing at Immersion. “We designed the Haptic Muse app as a way to
provide both experienced and new game developers with a fun, interactive tool
to assess which tactile effects work best for their games as well as to
illustrate the capabilities of integrating video, audio and haptics.”

SEGA® of America uses Immersion’s Haptic SDK in their Sonic The Hedgehog 4™
Episode II and Sonic CD™ titles, available on Google Play. Utilizing effects
from Immersion’s pre-designed library, SEGA®’s development teams incorporated
haptics to simulate the crescendo as Sonic powers up and the jolt as he hits
the launch pad and soars into the air.

“SEGA® of America makes user-friendly, engaging games that deliver an
engrossing entertainment experience for the mobile gamer,” explains SEGA of
America’s Director of Digital Business Development, David Zemke. “The
Immersion Haptic SDK allows us to use haptics as a design tool, to enhance
game play and communicate with our players through the sense of touch.”

About the Immersion Haptic SDK

The Immersion Haptic SDK allows Android game developers to quickly and easily
incorporate tactile effects into their games, creating a more immersive and
engaging mobile gaming experience. Some of the world’s leading developers,
including Sega of America and Handy Games, use Immersion’s Haptic SDK to
create more intuitive, exciting and engaging Android games. Plug-ins for
Unity, AppMobi and Marmalade developers are available on the Immersion
Developer Site, and the technology is also available with Yoyo Game’s
GameMaker: Studio™. Immersion also offers the Haptic Studio tool for custom
effect design, sample code, quickstart guides and a technology forum via the
developer web site: http://developer.immersion.com.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic
technology; the company's touch feedback solutions deliver a more compelling
sense of the digital world. Using Immersion's high-fidelity haptic systems,
partners can transform user experiences with unique and customizable touch
feedback effects; excite the senses in games, videos and music; restore
"mechanical" feel by providing intuitive and unmistakable confirmation;
improve safety by overcoming distractions while driving or performing a
medical procedure; and expand usability when audio and visual feedback are
ineffective. Immersion's TouchSense technology provides haptics in mobile
phone, automotive, gaming, medical and consumer electronics products from
world-class companies. With over 1,300 issued or pending patents in the U.S.
and other countries, Immersion helps bring the digital universe to life. Hear
what we have to say at blog.immersion.com.

About SEGA® of America, Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA®
Corporation, a worldwide leader in interactive entertainment both inside and
outside the home. The company develops, publishes and distributes interactive
entertainment software products for a variety of hardware platforms including
PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony
Computer Entertainment Inc. SEGA of America’s Web site is located at
www.sega.com.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks
and uncertainties, as well as assumptions that, if they never materialize or
prove incorrect, could cause the results of Immersion Corporation and its
consolidated subsidiaries to differ materially from those expressed or implied
by such forward-looking statements.

All statements, other than the statements of historical fact, are statements
that may be deemed forward-looking statements, including, but not limited to,
statements regarding the benefits of Immersion’s solutions (including, but not
limited to, the Haptic SDK plug-ins for AppMobi, Unity, GameMaker: Studio, and
Marmalade, the Haptic SDK developer tool kit, and the Haptic Muse effect
preview app), and the statements regarding Immersion’s anticipation that these
solutions are and will remain available to developers.

Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and uncertainties
associated with Immersion's business, which include, but are not limited to:
unanticipated difficulties and challenges encountered in product development
efforts by Immersion and its licensees; unanticipated difficulties and
challenges encountered in implementation efforts by Immersion’s licensees;
adverse outcomes in any future intellectual property-related litigation and
the costs related thereto; the effects of the current macroeconomic climate;
delay in or failure to achieve commercial demand for Immersion's products or
third party products incorporating Immersion's technologies; and a delay in or
failure to achieve the acceptance of touch feedback as a critical user
experience. Many of these risks and uncertainties are beyond the control of
Immersion.

For a more detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should review the
risk factors listed in Immersion's most current Form 10-Q, which is on file
with the U.S. Securities and Exchange Commission. The forward-looking
statements in this press release reflect Immersion's beliefs and predictions
as of the date of this release. Immersion disclaims any obligation to update
these forward-looking statements as a result of financial, business, or any
other developments occurring after the date of this release.

The use of the word "partners" in this press release does not mean legal
partners.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion
Corporation in the United States and other countries. All other trademarks are
the property of their respective owners.

(IMMR - T)

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Contact:

Immersion Developer Media
Horn Group
Vera Wang, 415-905-4022
vera.wang@horngroup.com
or
Immersion Investors
The Blueshirt Group
Jennifer Jarman, 415-217-5866
jennifer@blueshirtgroup.com
 
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