SAP® Solutions for Information Management Add Significant Innovations to Help Organizations Turn Data into Dollars

SAP® Solutions for Information Management Add Significant Innovations to Help
                     Organizations Turn Data into Dollars

Customer Success, Data Management Analyst Reports and Industry Awards Validate
SAP's Market Leadership and Growth

PR Newswire

WALLDORF, Germany, July 11, 2013

WALLDORF, Germany, July 11, 2013 /PRNewswire/ --SAP AG (NYSE: SAP) today
unveiled the 4.2 versions of SAP® Data Services and SAP® Information Steward,
flexible, open and real-time data management software with over 30 years of
product development. Worldwide enterprises have chosen SAP for the breadth of
information management solutions that offer new and enhanced capabilities to
help integrate, transform and improve the value of data. These solutions
address the need for better information governance, meet big data requirements
and create a simpler user experience that helps organizations run better.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

Data stewards now have the ability to assess the financial consequence of poor
data across a range of critical business initiatives, such as information
governance, big data analytics, business intelligence (BI), data migrations
and more. The new business impact analysis feature of SAP Information Steward
enables users to track metrics and assign a financial value to each data
issue, as well as identify potential savings using what-if analysis of
adjusting the quality levels.

Users are also guided step-by-step by a data quality advisor feature to
rapidly measure and fix the quality of their information assets. This new
capability provides intelligence to analyze and assess data and make
recommendations for any required remedies to data issues, such as using
built-in workflows to allow the user to refine cleansing rules to get even
better data correction results. SAP Information Steward now has the ability to
be seamlessly integrated with other solutions, for example with the SAP®
Master Data Governance application, to offer a one-click launch of the
governance process to correct enterprise master data based on data quality
analysis.

"The vision of American Water's data management program is to have the data
life cycle baked into everyday business," said Veronica Kinsella, enterprise
data lead, American Water. "We are integrating SAP Data Services and SAP
Information Steward for a more complete approach to data quality, allowing key
data elements to go through upfront validations and proactive data reviews as
well as producing scorecards and monitoring reports that help measure the
quality of data overtime."

Additional capabilities of the 4.2 versions of SAP Data Services and SAP
Information Steward include the ability to:

  oBuild the best record for 360-degree customer view: Utilizing a
    user-friendly interface, data stewards can easily consolidate duplicate
    records to create a golden record. This helps minimize manual effort with
    customizable best record survivorship rules and establish a repeatable
    governance process.
  oAdd locations to addresses for greater business value:  SAP Data Services
    continues to increase global coverage of 240 countries with new
    enhancements to address cleansing support across 36 countries and
    geocoding enhancements across 20 countries. Addresses enhanced with
    latitude and longitude coordinates can be combined with geographic and
    topological features to gain new analytical and operational insights.
  oContinued support for big data: In addition to support for Apache Hadoop,
    a simplified software developer kit (SDK) for SAP Data Services enables
    organizations to gain insight from a variety of new data sources,
    including NoSQL databases, social media and cloud solutions.

"As one of the largest packaged food companies in North America, ConAgra Foods
must process and analyze massive amounts of data across a wide variety of
brands on a daily basis," said Tim Hack, lead data warehouse administrator,
ConAgra Foods. "SAP Data Services has allowed us to easily integrate between
SAP ERP Central Component and many other systems to experience a more seamless
view and flow of company data."

In May 2013, SAP was named a winner in the 10th annual Nucleus Research
Technology ROI Awards, which highlights organizations that have successfully
leveraged IT deployments to maximize value per dollar spent. SAP was
recognized for its implementation of the SAP HANA® platform and SAP Data
Services to build a customer data standardization and matching service (SAM)
that produced a return on investment (ROI) of 422 percent in just four months.
Nucleus Research found that the project enabled SAP to reduce the need to
purchase outside data services, avoid increasing its number of data stewards
and increase the productivity of sales and marketing staff.

"With the SAM solution, our company has improved the speed and quality of
integrating customer data from multiple sources, including our recent M&A,"
said Maria Villar, group vice president, Global Data Management, Global
Customer Operations, SAP AG. "We are using one SAM solution across the company
and in multiple applications, thereby reducing operational cost and technology
costs. In my experience setting up information governance programs, I've come
to truly believe in the advantages of robust technologies such as SAP HANA and
SAP Data Services. Companies cannot scale without the proper technology."

SAP Grows Lead in Information Management Rankings
SAP solutions for the all enterprise software market experienced above-market
growth in 2012, outpacing growth of the overall market and many leading
competitors. Data quality and data integration solutions from SAP have been
positioned by Gartner as a Market Share Leader in its "Market Share Analysis:
All Software Markets, Worldwide, 2012."* In the report, SAP holds the No. 2
market position for overall data integration and data quality tools, within
one percentage point of the market share leader. SAP ranks No. 1 in Data
Quality, with 11.4 percent market share worldwide, the fastest growth among
the five top vendors.

"We believe to once again be named a leader in market share by Gartner is
validation of our strategy of provide customers with best-of-breed information
management solutions," said Byron Banks, global vice president, Information
Management, SAP. "This holistic set of solutions helps customers measure and
extract business value from their data, which can improve business performance
by increasing the accuracy of analytics, uncover new insights from big data,
and optimize the efficiency of all business processes."

SAP solutions for information management have received high rankings in recent
analyst reports. In May 2013, SAP Data Services was positioned in the
leadership sector of the "Information Difference Data Quality Landscape"
report. The "MDM Institute Field Report: SAP Master Data Governance" [PDF]
characterized master data governance solutions from SAP as having the ability
to provide lower total cost of ownership (TCO) relative to the alternatives of
custom data governance framework or non-SAP provided data governance
solutions.

For more information, visit the SAP Newsroom. Follow SAP on Twitter at
@sapnews.

*Gartner – "Market Share All Software Markets Worldwide: Data Integration
Tools and Data Quality Tools" – March 2013

About Gartner
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist
of the opinions of Gartner's research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or implied,
with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.

About SAP
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companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 238,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

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