First Financial Service Corporation Announces Key Leadership Addition

    First Financial Service Corporation Announces Key Leadership Addition

PR Newswire

ELIZABETHTOWN, Ky., July 11, 2013

ELIZABETHTOWN, Ky., July 11, 2013 /PRNewswire/ --First Financial Service
Corporation (NASDAQ: FFKY) today announced an addition to the senior
leadership of the Company and its subsidiary, First Federal Savings Bank of

Rob Whartenby has joined the Company and the Bank and will become the Bank's
Executive Vice President and Chief Credit Officer when the appointment is
approved by the Federal Deposit Insurance Corporation. Mr. Whartenby joins
the Company with 30 years of experience in the financial services industry. 

"First Federal Savings Bank has a great tradition of serving its customers and
community," commented Mr. Whartenby. "I am excited about the opportunity to
contribute to the success of the organization serving the customers and
community while building shareholder value."

Prior to joining First Financial Service Corporation, Mr. Whartenby held
several leadership roles with First Tennessee Bank N.A., most recently
developing and managing the Syndicated Credit department. He was responsible
for strengthening the credit and lending functions of First Tennessee's
Correspondent Lending Group and leading the transformation of its Commercial
Credit Review into an effective, independent risk management function. Mr.
Whartenby also has managed acquisitions, division turnarounds, government
receivables and contract financing, private client mortgage lending, as well
as global corporate equipment leasing during his time with G.E. Capital, Wells
Fargo Bank, and BNY Mellon Asset Management.

Mr. Whartenby holds a bachelor's degree in Economics from Rhodes College in
Memphis, an MBA from Boston University, and has a Six Sigma Green Belt

"We are pleased to have Mr. Whartenby join our team of associates," commented
President Greg Schreacke. "His experience, talent, background and skills will
help us as we move forward in building a strong credit structure and
supporting our growth and portfolio diversification."

First Financial Service Corporation is the parent bank holding company of
First Federal Savings Bank of Elizabethtown, which was chartered in 1923. The
Bank serves the needs and caters to the economic strengths of the local
communities in which it operates and strives to provide a high level of
personal and professional customer service. The Bank offers a variety of
financial services to its retail and commercial banking customers, including
personal and corporate banking services and personal investment financial
counseling. Today, the Bank serves six contiguous counties encompassing
central Kentucky and the Louisville metropolitan area, through its 17
full-service banking centers.

This press release contains forward-looking statements, including statements
about beliefs and expectations based on the information available to, and
assumptions and estimates made by, management as of the date made. These
forward-looking statements cover, among other things, anticipated future
revenue, expenses, capital ratios, and the future plans and prospects of First
Federal Savings Bank. For a discussion of the risks and uncertainties that
may cause actual results to differ from these expectations and our other
forward-looking statements, refer to First Financial Service Corporation's
2012 Annual Report on Form 10-K, including the "Risk Factors" section, and
other periodic reports filed with the Securities and Exchange Commission.
Forward-looking statements speak only as of the date they are made, and First
Financial Service Corporation undertakes no obligation to update them in light
of new information or future events.

First Financial Service Corporation's stock is traded on the Nasdaq Global
Market under the symbol "FFKY." Market makers for the stock are:

Keefe, Bruyette & Woods, Inc.        FTN Midwest Securities
J.J.B. Hilliard, W.L. Lyons Company,  Howe Barnes Investments, Inc.
Stifel Nicolaus & Company            Knight Securities, LP

SOURCE First Financial Service Corporation

Contact: Greg Schreacke, +1-270-765-2131
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