Direct Energy Launches Redesigned Website

                  Direct Energy Launches Redesigned Website

Enhanced, Customer Friendly Site is the First of Several Upcoming Digital
Initiatives to Be Unveiled

PR Newswire

HOUSTON, July 11, 2013

HOUSTON, July 11, 2013 /PRNewswire/ --Direct Energy has launched its new,
redesigned website,, which significantly enhances the
customer's online experience.


The new went live on Monday, June 10, and the developers and
designers have spent the last two weeks perfecting the website for use by
current and potential customers. In particular, customers will find that the
new site has a fresh look and feel with easier and more intuitive navigation
and information more accessible. With Direct Energy operating in 46 U.S.
states and ten Canadian provinces, the new website design transitions
customers from a state to local perspective as they shop for products in
energy and home services specific for their market with fewer clicks to get to
rates. Customers will also notice improved and integrated social media
interaction on Facebook and Twitter. Additionally, Direct Energy customers
will gain from new content being uploaded frequently.

"The newly redesigned changes the way we will be able to
market our innovative products and provide choice to current and potential
customers across all of our lines of business," said Monte Beck, chief
marketing officer for Direct Energy. "Besides improved branding for the
company and increased visibility for Direct Energy Services, the site provides
one scalable platform for all company brands and cross-sell opportunities."

The newly redesigned site also delivers improved search engine optimization
compared to the previous site, which is important in order to help customers
find the information they need and want from the web. Customers will notice
geo-targeting on the website that can anticipate and target information that
will be most pertinent to them based on their location. A site map that is
simpler to use and that has been enriched and enhanced with the customer in
mind is also part of the new site.

"The digital team has worked countless hours on this project for many months.
Their work is already paying off for the company and reducing our information
systems costs," added Beck. 

Customers and other website users can send an email containing feedback and
questions about Direct Energy's new website to

In the next six to eight months, Direct Energy plans to add new digital-based
customer benefits including a mobile website and application that allow
current and potential customers to retrieve information anytime and anywhere.
Customers should also expect to see a more robust and easier to use online
account management system and enrollment process.

About Direct Energy
Direct Energy is one of North America's largest energy and energy-related
services providers with more than 6 million residential and commercial
customer relationships. Direct Energy provides customers with choice and
support in managing their energy costs through a portfolio of innovative
products and services. A subsidiary of Centrica plc (LSE: CNA), one of the
world's leading integrated energy companies, Direct Energy operates in 46 U.S.
states plus the District of Columbia and 10 provinces in Canada. For more
information, visit

SOURCE Direct Energy

Contact: Micah Hirschfield, Direct Energy, 713-877-3805 office, 281-908-6597
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