Munchkin, Inc. Announces Promotion of Andrew Keimach to President

      Munchkin, Inc. Announces Promotion of Andrew Keimach to President

Innovative Infant and Toddler Brand Taps Proven Business Development
Practitioner to Lead Company and Help Accelerate Growth Initiatives

PR Newswire

VAN NUYS, Calif., July 11, 2013

VAN NUYS, Calif., July 11, 2013 /PRNewswire/ --Munchkin, Inc., leading
designer and manufacturer of clever infant and toddler products, today
announced the promotion of Andrew Keimach to president. Keimach joined the
Munchkin team more than 14 years ago and most recently served as the company's
executive vice president of sales. In his new role, Keimach will lead the
company in its mission to rid the world of mundane baby products by
spearheading the sales, finance, IT, operations, legal, compliance and
international units.


"At Munchkin, we value loyalty, drive and results. Andrew has been
instrumental in orchestrating impressive sales growth, while successfully
launching new divisions at Munchkin," said Steven B. Dunn, who remains CEO at
Munchkin. "His incredible determination and proven performance in growing
business for our current product portfolios, paired with his exceptional
management experience, will help position the company for continued growth for
years to come."

A key player in the infant and toddler industry, Keimach is serving his second
term as the chairman of the Juvenile Products Manufacturers Association
(JPMA), where he has worked to advance the interests, growth and well-being of
the industry through advocacy, public relations, information sharing and
business development opportunities.

"I'm honored and eager to take on this new role, while building on the strong
foundation already established by Steve Dunn and the entire team," said Andrew
Keimach. "The knowledge I have gained during my tenure at Munchkin will be
instrumental in furthering the company's vision of creating useful, exciting
products that make parenting easier for today's families."

Prior to joining Munchkin in 1999, Keimach held key sales management positions
at Procter & Gamble, and also served as vice president of customer marketing
and efficient consumer response for P&G's U.S. Fine Fragrance Business.
Keimach received his Bachelor of Science degree in finance from the University
of Maryland.

To learn more about Munchkin, please visit

About Munchkin, Inc.

A privately held, global company headquartered in Van Nuys, Calif., Munchkin,
Inc. creates baby products that excite, delight and make life easier for
today's parents. Founded in 1991, Munchkin, Inc. has always placed great
emphasis on innovation, redefining what baby products can achieve. As a
result, Munchkin has reinvigorated the category with improvements such as a
2-in-1 bottle brush design and White Hot® Technology that lets moms know if
the bath water or the car interior is too hot. A strategic alliance with
Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda[1], resulted
in a line of diapering products that work with pure, natural baking soda,
including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American
Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards,
including multiple wins of the coveted Target® Corporation Partner Award of
Excellence, the ASDA stores partnership award, and the Toys "R" Us 2011 and
2012 Vendor of the Year awards. Endorsed and recommended by sleep and safety
experts, medical professionals, toy specialists and parents, Munchkin products
can be found at retail outlets internationally. For more information, visit

[1] ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress
are trademarks of Church & Dwight Co., Inc. and are used under license by
Munchkin, Inc.

Contact: Stephanie Proos
(619) 234-0345

SOURCE Munchkin, Inc.

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