Majesco Entertainment Launches Motion-Based Zumba(R) Dance for iPad and Android Tablets

Majesco Entertainment Launches Motion-Based Zumba(R) Dance for iPad and Android 
Global Fitness Phenomenon Goes Interactive on Mobile for the First
EDISON, NJ -- (Marketwired) -- 07/11/13 --  Majesco Entertainment
Company (NASDAQ: COOL), an innovative provider of video games for the
mass market, in conjunction with global lifestyle brand Zumba(R)
Fitness, launched Zumba(R) Dance today, marking the first time the
dance-fitness brand is available in an interactive motion based
format on iPad and Android tablets.  
Fans of the global fitness-party movement, as well as newcomers to
the Zumba(R) program, can now maintain a healthy lifestyle and
accomplish their fitness goals anywhere they take their tablets. The
new app offers players an energizing, total-body workout through
Zumba's unique "exercise in disguise" program, with easy-to-follow
routines set to chart-topping hits from popular artists such as
Pitbull, LMFAO, Tiesto, as well as contagious Zumba original tracks.
The game serves as a great tool to get people comfortable with the
Zumba steps and ready for the ultimate Zumba experience: the live
"Today's launch of Zumba(R) Dance extends the Zumba experience to
entirely new territory," said Jesse Sutton, chief executive officer,
Majesco Entertainment. "The game combines revolutionary motion-based
tracking technology with the contagious fitness program to provide a
fun and effective fitness solution no matter where you are." 
The Zumba(R) Dance app combines a fitness experience with
motion-tracking for the first time on a tablet. Using revolutionary
technology, the app analyzes players' movements, providing positive
reinforcement and an effective interactive exercise session. Other
key features of Zumba Dance include: 

--  Global dance styles - Players can move to popular cultural dance
    styles from around the world, including Merengue, Salsa, Cumbia,
    Bollywood, Hip-Hop, Reggaeton and more
--  Progress tracking - Players can stay motivated with the Zumba(R)
    Dance Progress Tracker that tracks workout statistics including
    calories burned, achievements earned, overall rank and technique
--  Customization - Zumba(R) Dance lets players create classes ranging
    from 20 to 60 minutes based on their calorie burning and fitness
    goals. Players can also customize their own workout by creating a
    playlist of favorite routines and songs that best suit their busy
--  Accessibility - Zumba(R) Dance offers a tutorial mode to help
    newcomers learn the basic steps of four dance styles at their own
--  Live Class Locator - Zumba(R) Dance can also help players find a
    live class in their area so they can join the fitness-party live with

"We are always exploring new and innovative ways to connect with our
Zumba fans and packaging the Zumba program into a convenient tablet
experience will provide consumers with another channel to engage with
the brand," said Jeffrey Perlman, chief innovation officer, Zumba(R)
Fitness. "Leveraging our long-standing relationship with Majesco
Entertainment to optimize the Zumba(R) Dance app for tablets will
allow us to reach a wider audience and continue driving our mission
of getting more students into the live class experience and making
the world a healthier place." 
Zumba(R) Dance is available for iPad on the App Store at and for Android tablets on Google Play at 
For more information, please visit For assets, including
screenshots, a trailer, game logo and icon, please visit 
About Majesco Entertainment Company 
 Majesco Entertainment Company
is a provider of video games for the mass market. Building on more
than 20 years of operating history, the company is focused on
developing and publishing a wide range of casual and family oriented
video games on all leading console and handheld platforms as well as
mobile devices. Product highlights include Zumba(R) Fitness and
Cooking Mama(TM). Majesco is headquartered in Edison, NJ and the
company's shares are traded on the Nasdaq Stock Market under the
symbol: COOL. More info can be found online at or on
Twitter at  
About Zumba(R) Fitness
 Zumba(R) Fitness is a global lifestyle brand
that fuses fitness, entertainment and culture into an exhilarating
dance-party workout. Coined "fitness-parties," Zumba classes blend
upbeat world rhythms with easy-to-follow choreography, which provide
effective, total-body workouts. Founded in 2001, the company is now
the largest branded fitness program in the world -- reporting more
than 14 million weekly class participants, in over 140,000 locations,
across more than 185 countries. In addition to its original Zumba(R)
program, the company also offers a range of specialty classes,
including Zumba Gold(R) (for active older adults), Zumba(R) Toning
(body-sculpting class that uses maraca-like Toning Sticks), Aqua
Zumba(R) (the ultimate "pool party" workout), Zumbatomic(R) (Zumba
routines for kids), Zumba Sentao(R) (chair-based Zumba class that
strengthens, balances and stabilizes the core) and Zumba(R) in the
Circuit (a 30-minute workout that combines signature Zumba(R) moves
with circuit training at timed intervals). The Zumba(R) fitness
lifestyle is rounded out by the company's many consumer product
offerings, including DVD sets, music collections, multi-seasonal
apparel and footwear, video games, Fitness-Concert(TM) events and a
lifestyle magazine. For more information about Zumba Fitness programs
and products, or to find a live class, visit and find us on
Facebook and Twitter. 
Press Contacts for Majesco Entertainment:
Chan Lim / Sarah Arvizo
Wonacott Communications, LLC
(310) 477-2871, Ext. 670 / 675 / 
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