Majesco Entertainment Launches Motion-Based Zumba(R) Dance for iPad and Android Tablets Global Fitness Phenomenon Goes Interactive on Mobile for the First Time EDISON, NJ -- (Marketwired) -- 07/11/13 -- Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, in conjunction with global lifestyle brand Zumba(R) Fitness, launched Zumba(R) Dance today, marking the first time the dance-fitness brand is available in an interactive motion based format on iPad and Android tablets. Fans of the global fitness-party movement, as well as newcomers to the Zumba(R) program, can now maintain a healthy lifestyle and accomplish their fitness goals anywhere they take their tablets. The new app offers players an energizing, total-body workout through Zumba's unique "exercise in disguise" program, with easy-to-follow routines set to chart-topping hits from popular artists such as Pitbull, LMFAO, Tiesto, as well as contagious Zumba original tracks. The game serves as a great tool to get people comfortable with the Zumba steps and ready for the ultimate Zumba experience: the live class. "Today's launch of Zumba(R) Dance extends the Zumba experience to entirely new territory," said Jesse Sutton, chief executive officer, Majesco Entertainment. "The game combines revolutionary motion-based tracking technology with the contagious fitness program to provide a fun and effective fitness solution no matter where you are." The Zumba(R) Dance app combines a fitness experience with motion-tracking for the first time on a tablet. Using revolutionary technology, the app analyzes players' movements, providing positive reinforcement and an effective interactive exercise session. Other key features of Zumba Dance include: -- Global dance styles - Players can move to popular cultural dance styles from around the world, including Merengue, Salsa, Cumbia, Bollywood, Hip-Hop, Reggaeton and more -- Progress tracking - Players can stay motivated with the Zumba(R) Dance Progress Tracker that tracks workout statistics including calories burned, achievements earned, overall rank and technique score -- Customization - Zumba(R) Dance lets players create classes ranging from 20 to 60 minutes based on their calorie burning and fitness goals. Players can also customize their own workout by creating a playlist of favorite routines and songs that best suit their busy lifestyle -- Accessibility - Zumba(R) Dance offers a tutorial mode to help newcomers learn the basic steps of four dance styles at their own pace -- Live Class Locator - Zumba(R) Dance can also help players find a live class in their area so they can join the fitness-party live with friends "We are always exploring new and innovative ways to connect with our Zumba fans and packaging the Zumba program into a convenient tablet experience will provide consumers with another channel to engage with the brand," said Jeffrey Perlman, chief innovation officer, Zumba(R) Fitness. "Leveraging our long-standing relationship with Majesco Entertainment to optimize the Zumba(R) Dance app for tablets will allow us to reach a wider audience and continue driving our mission of getting more students into the live class experience and making the world a healthier place." Zumba(R) Dance is available for iPad on the App Store at http://bit.ly/187brJI and for Android tablets on Google Play at http://bit.ly/16OJ9lP. For more information, please visit www.zumbafitnessgame.com/zumba_dance.php. For assets, including screenshots, a trailer, game logo and icon, please visit http://www.mediafire.com/?e3jyjs3igfrlaiw. About Majesco Entertainment Company Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as mobile devices. Product highlights include Zumba(R) Fitness and Cooking Mama(TM). Majesco is headquartered in Edison, NJ and the company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. More info can be found online at majescoent.com or on Twitter at twitter.com/majesco. About Zumba(R) Fitness Zumba(R) Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries. In addition to its original Zumba(R) program, the company also offers a range of specialty classes, including Zumba Gold(R) (for active older adults), Zumba(R) Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba(R) (the ultimate "pool party" workout), Zumbatomic(R) (Zumba routines for kids), Zumba Sentao(R) (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba(R) in the Circuit (a 30-minute workout that combines signature Zumba(R) moves with circuit training at timed intervals). The Zumba(R) fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert(TM) events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter. Press Contacts for Majesco Entertainment: Chan Lim / Sarah Arvizo Wonacott Communications, LLC (310) 477-2871, Ext. 670 / 675 firstname.lastname@example.org / email@example.com
Majesco Entertainment Launches Motion-Based Zumba(R) Dance for iPad and Android Tablets
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