/C O R R E C T I O N from Source -- Crown Holdings, Inc./

In c6562 transmitted on Wednesday, July 10, 2013, an error occurred in the 
company name referenced throughout the release. 'Molson Canadian' should read 
'Molson Coors Canada', along with additional changes to wording. Corrected 
copy follows: 
Crown And Molson Coors Debut Cans With New Vented End In Canada 
Innovative beverage end available exclusively in the Canadian market 
PHILADELPHIA, July 10, 2013 /CNW/ - PHILADELPHIA, July 10, 2013 /CNW/ - CROWN 
Beverage Packaging North America, a business unit of Crown Holdings, Inc. 
(NYSE: CCK) (Crown), is literally introducing a new twist on metal packaging. 
Crown is rolling out its new Vented End beverage cans for two of Canada's top 
selling brands: Coors Light and Molson Canadian. The product of an exclusive 
partnership between Crown and Molson Coors Canada, it features a vented end to 
allow for a smoother pour, enhanced experience and a unique opening feature. 
The Vented End features a dual aperture opening, meaning it has two holes 
rather than the one hole found on traditional can ends. The end's unique 
design includes a distinctive red tab and a button-shape depression mark to 
the right of the main opening. To use, consumers simply open the can as usual, 
turn the red tab so that it is aligned over the button, and then press down to 
activate the second opening. No extra tools are required to open the end. The 
vented end not only enhances the appeal of the package but also helps build 
brand identity by more closely connecting consumers with their beverage. 
"Consumers have had an extremely positive reaction to the Vented End and have 
noted that the additional opening, with its corresponding smoother pour, is 
both easy and fun," said Neill Mitchell, Vice President Marketing and 
Strategic Development at CROWN Beverage Packaging North America. "At Crown, we 
know that brands increasingly see the value of leveraging packaging to 
distinguish products, attract consumers and drive sales, and we've designed 
this new technology to satisfy those needs." 
With the vented end, consumers experience a smooth pour, while enjoying the 
flavorful and familiar beverage. In addition, the Vented End can be used 
alongside other existing technologies, like Crown's promotional tabs, as well 
as can shaping, finishing, and printing to attract attention at the point of 
There are currently no other vented cans available within the beer category in 
Canada and the intent was to provide beer drinkers with an enhanced experience 
while keeping it fun and functional. "This latest innovation was developed 
exclusively with Crown through extensive work and rigorous testing," said Mike 
MacDonald, Senior Packaging Scientist for Molson Coors. "The new cans are the 
result of several years and evolutions of our concepts and prototypes." 
The new cans first became available in mid-June, while national distribution 
began Canada Day weekend, a public holiday celebrated on July 1. Both Molson 
Canadian and Coors Light will be sold in 473ml cans with an initial 
distribution of 50 million cans. 355ml cans featuring the Vented End inside 
15-packs will be available in various Canadian provinces, including Ontario, 
New Brunswick, Prince Edward Island, and Nova Scotia in August. 
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering 
extraordinary brands that delight the world's beer drinkers. It brews, markets 
and sells a portfolio of leading premium brands such as Coors Light, Molson 
Canadian, Carling, Blue Moon, and Keystone Light across The Americas, Europe 
and Asia. It operates in Canada through Molson Coors Canada; in the US through 
MillerCoors; and in the U.K., Ireland and in many Eastern European countries 
through Molson Coors Europe. Molson Coors is listed on the Dow Jones 
Sustainability Index for North America. For more information on Molson Coors 
Brewing Company visit the company's website, www.molsoncoors.com. 
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of 
packaging products to consumer marketing companies around the world. World 
headquarters are located in Philadelphia, PA. For more information, visit 
For more information, contact: 
In the United States: Neill Mitchell, Vice President Marketing and Strategic 
Development; Tel: (215) 698-5248; Email: neill.mitchell@crowncork.com 
In Europe: Caroline Archer, Marketing Director; Tel: +33 1 49 18 40 43; Email: 
In South America: Rinaldo Lopes, President CROWN Embalagens S.A; Tel: +55 11 
4529 1006; Email: rinaldo.lopes@crowncork.com.br 
In Asia Pacific: Janet Swee, Assistant to the President CROWN Asia-Pacific 
Holdings Ltd; Tel: +65 6229-4829; Email: janet.swee@crowncork.com.sg 
For editorial inquiries: Michael F. Dunleavy, Vice President of Corporate 
Affairs and Public Relations; Tel: (215) 698-5051; Email: 
SOURCE: Crown Holdings, Inc. 
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CO: Crown Holdings, Inc.
ST: Pennsylvania
-0- Jul/11/2013 19:44 GMT