Local Corporation Announces Record Mobile Search Traffic
IRVINE, Calif. -- July 11, 2013
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced record mobile search traffic for the second quarter of 2013.
The company achieved mobile search traffic of 34 million monthly unique
visitors (MUVs) during the second quarter 2013, up 79 percent from 19 million
MUVs during the year ago period and up 6 percent from 32 million MUVs during
the first quarter 2013.
“With 80 percent of local searches expected to be done via a mobile device by
2018^1, mobile continues to reshape the local search landscape. We believe our
growth in mobile illustrates that we are well-equipped for this
transformation,” said Heath Clarke, Local Corporation chairman and CEO. “We
are uniquely positioned with five patents issued in the mobile advertising
format known as pay-per-call/mobile lead generation. We expect these will
become the leading ad products for monetizing local mobile searches. With
advertisers committing increasing budgets to mobile, our record mobile traffic
and intellectual property represent an opportunity to capitalize on this
According to BIA/Kelsey, U.S. local ad spending on mobile is expected to grow
at a compound annual growth rate of 49.3 percent, from $1.2 billion in 2012,
to $9.1 billion in 2017.
All site traffic and usage statistics are from third-party service providers
engaged by the company. Quarterly MUV traffic is equal to the aggregate of
each month’s MUV traffic numbers in that quarter. Traffic and the company’s
monetization of that traffic combine to determine its revenues for any given
period. The company’s traffic volume alone for a period should not be viewed
as demonstrative of its financial results for such period.
^1 Borrell Associates
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://localcorporation.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as “anticipate,” “plan,” “will,” “intend,” “believe”
or “expect” or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.
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