Get In The Game: My Nikon World Is A New Facebook Experience That Will Challenge Photographers To Shoot, Share And Learn

    Get In The Game: My Nikon World Is A New Facebook Experience That Will
              Challenge Photographers To Shoot, Share And Learn

Nikon Gives Users a Chance to Capture Images and Interact to Earn Badges,
Compete with Photographer Friends and Climb the Leader Board

PR Newswire

MELVILLE, N.Y., July 11, 2013

MELVILLE, N.Y., July 11, 2013 /PRNewswire/ -- Today, Nikon announced the
launch of the exciting new interactive experience My Nikon World, a Facebook
application that awards users for doing what they love: taking great photos.
User participation will be rewarded with community points and digital badges
for uploading photos and participating within the community. The experience
will include contributions from Nikon professional photographers who will
issue challenges for users to earn points, badges and bragging rights.

In addition to sharing photos and participating in photo challenges, users
will also be able to create an online photographer profile and personal
gallery where they can track their participation, feature their favorite
photos and share their visual victories. The photo gallery on My Nikon World
will be able to be sorted and viewed through filters including category,
subject matter and Nikon equipment used.

"Photography is now a social experience, people want to share their stories,
creativity and accomplishments through imagery online," said Lisa Baxt,
Associate General Manager, Communications, Nikon Inc. "My Nikon World gives
photographers a chance to join a like-minded community of photo enthusiasts to
be inspired to get out and shoot, while learning exciting new photo techniques
through the pro issued challenges."

Users who participate in challenges, upload photos and engage with other
photos posted by their peers will be rewarded with points and digital badges
in a variety of categories. The more a user participates, the higher the level
they can attain within the community. With a strong focus on social sharing
and engagement, participants will also have the option to include links to
their personal social profiles on Facebook, Twitter and other social networks
so they can interact with photographers both within the community and outside
of My Nikon World. Digital badges will be awarded for a vast array of
photography techniques and subject matter, from black and white photography to
using HDR. Adding to the fun, users will also have the opportunity to unlock
surprise badges and other content.

Nikon will continue to issue weekly challenges to the Facebook community.
Additionally, notable fashion Photographer Rob Van Petten and documentary
photographer/author Steve Simon will offer up "Pro Challenges," providing
members the opportunity to further hone their skills. Van Petten and Simon
will also answer questions, give photo tips and share their own images as part
of the community.

The My Nikon World interactive Facebook photo experience is now available. To
visit the site and become a fan of Nikon, visit the official Nikon Facebook
page at

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 80^th anniversary of NIKKOR optics, and
announced the production of over 80 million NIKKOR lenses in 2013, creating a
new milestone in Nikon's heritage of superior optics. For more information,
dial (800) NIKON-US or visit , which links all levels
of photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from
Twitter by following @NikonUSA.

SOURCE Nikon Inc.

Contact: MWW Group, Geoff Coalter E:, Connie Olles E:, P: 201.507.9500,
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