BlueFire Drilling Technology Poised for Gains

  BlueFire Drilling Technology Poised for Gains

Improved designs show potential for substantial time and cost savings

Business Wire

HOUSTON -- July 11, 2013

BlueFire Equipment Corporation (OTCBB: BLFR) announced today that field
testing of its proprietary polycrystalline diamond cutter (PDC) drill bits has
exceeded company expectations.

BlueFire’s exclusive technology provides the potential for higher rates of
penetration (ROP) and longer bit runs in hard rock formations and shales.

BlueFire Equipment Corporation Chairman and CEO William A. Blackwell said,
“U.S. drilling companies continue to seek out and employ new technologies to
improve performance and effectiveness. Culminating years of research and
development, BlueFire has taken a ground up approach to redesigning the PDC
bit to help meet these needs.”

In order to improve performance and reduce drilling costs per foot cost,
BlueFire bits employ large cutter face volumes for rapid drilling of shales,
sandstones, limestones and sticky clays. These bits utilize premium PDC
cutters for improved ROP and are designed with computational fluid dynamics
(CFD) directed ports to accelerate cleaning and optimize cooling of large
diameter PDC cutters. Company findings indicate a decrease of more than 30
percent in temperature on the cutting surfaces, drastically reducing cutter
wear and extending the life of the bit.

Conventional bits use nozzles that eject drilling fluid into the well bottom
resulting in a general application and uneven distribution at the point of
contact. BlueFire’s bit design employs strategically aligned nozzles to
concentrate high-pressure jet steams directly on the cutting edge, lubricating
the interface between the cutters and the rock formation being drilled.
Furthermore, improved cleaning and scouring action facilitates removal of
cuttings. The result is a bit that runs cleaner and cooler.

More information about BlueFire Equipment Corporation can be viewed at
www.bluefireequipment.com.

About BlueFire Equipment Corporation (BLFR)

BlueFire Equipment Corporation designs and manufactures proprietary drilling
technologies for use in the exploration and production of oil and gas in the
United States. It sells and leases various sizes of polycrystalline diamond
cutter (PDC) drill bits to drilling contractors and oil and gas companies.
Major exploration and production companies include ExxonMobil (NYSE: XOM), BP
(NYSE: BP), and ConocoPhillips (NYSE: COP). BlueFire Equipment Corporation was
founded in 2008 and is headquartered in Houston, Texas.

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995

This news release contains forward-looking information within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange act of 1934, as amended, including statements that include
the words "believes," "expects," "anticipates," or similar expressions. Such
forward-looking statements involve known and unknown risks, uncertainties and
other factors that may cause the actual results, performance or achievements
of the company to differ materially from those expressed or implied by such
forward looking statements. In addition, description of anyone's past success,
either financial or strategic, is no guarantee of future success. This news
release only speaks as of the date of its distribution.

Contact:

BlueFire Equipment Corporation
William Blackwell, 866-713-3700