L'Oreal USA Wants To See America Get Connected To STEM

            L'Oreal USA Wants To See America Get Connected To STEM

ForGirlsInScience.org Launches New STEM Sweepstakes with Scholarship Prizing

PR Newswire

NEW YORK, July 11, 2013

NEW YORK, July 11, 2013 /PRNewswire/ --Have a passion for science,
technology, engineering or math (STEM?) Then L'Oreal USA wants to see your
STEM spirit! L'Oreal USA For Girls In Science, an initiative dedicated to
inspiring and empowering girls to pursue their career goals in STEM, has
launched a "Connected Through STEM" sweepstakes on
helix.forgirlsinscience.org. The new sweepstakes invites people of all ages
across the country to let their imagination bubble by creatively setting their
friends, family, pets or themselves in a photo with the L'Oreal double helix
showing their connection and commitment to STEM. Winners will receive a range
of prizes, including a scholarship, gift cards and L'Oreal USA beauty

To view the multimedia assets associated with this release, please click

Wherever you can spot a moment inspired by or connected to science,
technology, engineering or math – from the sand patterns on a beach to the
loops in a rollercoaster at the amusement park – snap a photo and upload the
helix to show how you're connected to STEM. A map of America, dubbed the Helix
Heat Map, will capture the number of entries in each state and will highlight
participation from coast to coast allowing others to view those who have
"Connected Through STEM" in our Helix photo gallery. Participants can upload
their photo on Facebook or use the hashtag #lorealhelix on Twitter or
Instagram. Enter every day for more chances to win!

The contest parameters are as follows: The entry period for submissions will
be from July 1, 2013 through September 23, 2013. Winners will be selected at
random. The Grand Prize winner will receive a $5,000 scholarship, a 16GB new
laptop and $250 (retail value) worth of L'Oreal USA beauty products. Ten Visa
gift cards, each worth $75, will be awarded weekly.

Official rules and a submission form can be found at:

By engaging the next generation of girls in STEM, L'Oreal USA continues its
advocacy and support for women in the sciences at all levels. L'Oreal USA's
efforts are designed to help women of all ages imagine and learn more about a
future in STEM careers.

For more information on L'Oreal USA For Girls In Science, visit our website:
forgirlsinscience.org, visit us on Facebook.com/forgirlsinscience or on
Twitter @ForGirlsinSci.

L'Oreal USA, headquartered in New York City, is the #1wholly-owned subsidiary
of L'Oreal SA, the world's leading beauty company. In addition to corporate
headquarters in New York, L'Oreal USA has Research and Innovation and
Manufacturing and Distribution facilities across seven other states including
New Jersey, Kentucky, Arkansas, Illinois, Ohio, Texas and Washington. For
more information on our brands, visitwww.lorealusa.com. Follow us on
Facebook at L'Oreal USA - Corporate Facebook Pageand Twitter@LOrealUSACorp.


Website: http://www.lorealusa.com
Contact: Jennifer Ong / Patricia Rallis, 212-679-2233, jong@bratskeir.com /
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