MLB Welcomes Starter Back To The Ballpark
RELAUNCH OF MLB SATIN JACKETS SET TO DEBUT IN FALL 2013
150 LIMITED EDITION MLB ALL-STAR JACKETS AVAILABLE DURING INVITE-ONLY EVENT AT
MLB FAN CAVE IN NEW YORK CITY
NEW YORK, July 11, 2013
NEW YORK, July 11, 2013 /PRNewswire/ --G-III Apparel Group and Major League
Baseball Properties (MLBP) today announced their relationship to revive the
classic Starter satin jacket franchise featuring logos for all 30 MLB teams.
The jacket, made famous in the 1980's, is set to debut this Fall during
back-to-school season and will be led by marketing and advertising efforts
from Iconix Brand Group, owner of the Starter brand, and Carl Banks, NY Giants
legend and President of G-III Sports (a division of G-III Apparel Group).
On July 13, 2013 at the exclusive MLB Fan Cave in New York City, 150 limited
edition MLB All-Star jackets will be gifted at a private, invite-only event
for media, athletes and celebrities along with industry executives and
"Baseball and Starter go hand-in-hand, it's the ultimate expression of team
pride," says Carl Banks. "Although the satin jacket hasn't been produced for
over a decade, it's still worn at ballparks across the country to this day.
We look forward to reintroducing the iconic Starter satin jacket for baseball
fans of all generations."
"As a retro look, the Starter jacket is one of the more iconic items in
fashionable sportswear and we are excited to work with G-III Apparel Group and
Iconix to revive this classic look," says Howard Smith, Senior Vice President,
Licensing, Major League Baseball. "We expect fans to enthusiastically support
this relaunch this fall."
The Starter satin jacket retail price is $150. For more information, please
To speak to Carl Banks or to request Starter samples, please contact Sarah
Cirkiel (firstname.lastname@example.org) or Amy Evangelista (email@example.com)
ABOUT G-III APPAREL GROUP
G-III is a leading manufacturer and distributor of outerwear, dresses,
sportswear, swimwear, beachwear and women's suits, as well as handbags and
luggage, under licensed brands, our own brands and private label brands. G-III
sells swimwear, accessories and resort wear under our own Vilebrequin brand.
G-III also sells outerwear and dresses under our own Andrew Marc, Marc New
York and Marc Moto brands and has licensed these brands to select third
parties in certain product categories. G-III has fashion licenses under the
Calvin Klein, Sean John, Kenneth Cole, Cole Haan, Guess?, Jones New York,
Jessica Simpson, Vince Camuto, Ivanka Trump, Nine West, Ellen Tracy, Tommy
Hilfiger, Kensie, Mac & Jac, Levi's and Dockers brands and sports licenses
with the National Football League, National Basketball Association, Major
League Baseball, National Hockey League, Touch by Alyssa Milano and more than
100 U.S. colleges and universities. Our other owned brands include Jessica
Howard, Eliza J, Black Rivet, G-III, G-III Sports by Carl Banks and Winlit.
G-III also operates retail stores under the Wilsons Leather, Vilebrequin,
Calvin Klein Performance and Andrew Marc names.
Owned by Iconix Brand Group, Starter stands for heritage, authenticity and
sports performance and is committed to producing apparel to the highest
standards of design and value. Established in 1971, Starter pioneered the
fusion of sports clothing with popular culture by forging partnerships with
major professional sports leagues, colleges, Olympics sports and individual
SOURCE G-III Apparel Group
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