Is Kansas City Ready for an Aging Population? New Local Survey Reveals Kansas City-Area Residents Concerned about Their City and

  Is Kansas City Ready for an Aging Population? New Local Survey Reveals
  Kansas City-Area Residents Concerned about Their City and Themselves as They
  Get Old; New Website, “By the Decades” Healthy Aging Checklist and Aging
  Communities Toolkit Offers Help

 Pfizer and Generations United challenge people and communities to define how
                             they want to Get Old

Business Wire

NEW YORK -- July 11, 2013

More than eight out of ten people who live in the Kansas City area believe
they will live a long life, but less than one-third of Kansas City -area
residents feel their community is very prepared to support an aging
population. And while more than two-thirds of Kansas City-area residents think
the quality of life for seniors is better now than in the past, there is an
overall feeling of unpreparedness around Kansas City-area infrastructure,
according to a new survey commissioned by Pfizer, Inc. and Generations United,
an intergenerational advocacy organization. The general feeling of lack of
preparedness is seen across all generations – from Millennials to the Greatest
Generation. With more than 10,000 people expected to turn 65 every day through
2030, community concerns reflected in the survey centered on inadequate
transportation, housing and caregiving for older people. Only a small portion
of respondents feel their communities are very equipped in terms of healthcare
facilities, home caregiving, transportation, and housing for older people.

Aging well means living in a community prepared to support people as they age.
But 41 percent of respondents feel the Kansas City area is not at all prepared
to provide appropriate employment opportunities for an aging population and
one-third of respondents feel being old is something to fear. On a more
positive note, 70 percent of survey respondents believe that people who work
past retirement age stay healthier longer and are happier.

“While we’ve seen many improvements in our society for aging populations in
recent years, there are still many hurdles that need to be overcome,” says Dr.
Freda Lewis-Hall, Chief Medical Officer for Pfizer. “Improvement starts with
coming together to redefine how we want to get old individually and in our

Chronic diseases are the leading cause of disability in the U.S. and according
to the World Health Organization, eliminating three risk factors – poor diet,
inactivity and smoking – would prevent 80% of heart disease and stroke, 80% of
type 2 diabetes and 40% of cancers. Indicating an awareness of the importance
of healthy choices, only 43 percent of Kansas City-area residents are very
comfortable with their current physical health although 73 percent are
generally comfortable with their current age. Less than half (44%) are also
very comfortable about their future and just 46% are very comfortable with
getting older in general. Interestingly, more Kansas City -area residents feel
comfortable telling people their age (78%) than talking about politics (42%)
or religion (57%).

"Our community must be one where citizens of every age can lead productive,
fulfilling lives,” said Kansas City Mayor Sly James. “I applaud efforts to
promote collaborative conversations on how we make Kansas City more inclusive.
I want our City to be a great place to grow up and grow old."

To encourage more people to take a more active role in their health at every
age, Pfizer is working with Generations United and others to ask Kansas City
to consider: how do you want to Get Old? Get Old is an initiative created by
Pfizer to encourage productive conversation and actions around aging and
living better. Kansas City-area residents can visit a new Pfizer-sponsored
website at to join the conversation and to find information
about healthy aging. Pfizer has also developed a Healthy Aging Checklist,
organized by the decade, that provides simple health tips on everything from
skin care to preventive care to men and women from their 20’s to their 60’s.
Grantmakers In Aging has also created a series of toolkits, with the support
of the Pfizer Foundation, that can be accessed here: Age-Friendly Communities:
The movement to create great places to grow up and grow old in America; Aging
Power Tools  and Age-Friendly America for communities which want to develop
strategies to ensure their citizens have the transportation, housing, health
care  and employment opportunities needed to Get Old in their own community.

“Our communities should be places where we can grow up and grow old and where,
no matter what our age, we feel connected and engaged,” says Donna Butts,
Executive Director of Generations United, an advocacy organization focused on
improving the lives of children, youth and older people through
intergenerational strategies, programs and public policies. “Good communities,
like lives well lived, don’t just happen. They require careful planning and
nurturing. Let’s start thinking ahead to what Kansas City needs to do to
prepare for a healthy, older America.”

"I tellmy patients to be active participants in their health – it is never
too early or too late in life," said Dr. John Amick, founder ofCobblestone
Family Health and a leader in Kansas City's first Accountable Care
Organization, KCMPA-ACO. "It's important to construct an action plan that
reinforces healthy habits, and also understand how to be proactive about
potential health threats such as a family history of diseases such as
diabetes, heart disease, stroke and obesity, problems which are not easy to
live with as you age. Early detection and easy correction can help reduce the
risk or severity of future health problems."

Other Key survey findings

  *63% of respondents in the Kansas City- area agree their workplace values
    diversity of age but their top work related fear is not being able to
    retire when they want to (63%) followed closely by not being able to get a
    new job (57%).
  *Only 22% of respondents feel the community is very prepared to provide
    appropriate healthcare facilities for older people and just 15% feel the
    community is very prepared to provide home caregiving.
  *Only 13% feel the Kansas City area is very prepared with transportation
    options for older people and just 16% see Kansas City as very prepared to
    provide housing for this population.
  *43% of Kansas City-area respondents feel U.S. politicians portray older
    generations in a positive way and the same percentage feel the media does,
  *A large majority (87%) agree that technology allows you to stay connected
    with the people in your life but that it’s a lot of work to keep up with

The 2013 Get Old survey was fielded by Harris Interactive and included 300
respondents in the Kansas City area, ages 18-plus. The survey was conducted
between March 25 and April 12, 2013.

About Pfizer, Inc.

At Pfizer, we apply science and our global resources to bring therapies to
people that extend and significantly improve their lives. We strive to set the
standard for quality, safety and value the discovery, development and
manufacture of health care products. Our global portfolio includes medicines
and vaccines as well as many of the world’s best-known consumer products.
Every day, Pfizer colleagues work across developed and emerging markets to
advance wellness, prevention, treatments and cures that challenge the most
feared diseases of our time. Consistent with our responsibility as one of the
world’s premier innovative biopharmaceutical companies, we collaborate with
health care providers, governments and local communities to support and expand
access to reliable, affordable health care around the world. For more than 150
years, Pfizer has worked to make a difference for all who rely on us. To learn
more, please visit us at


Pfizer Media Contact:
MacKay Jimeson, 212-733-2324
Local Contact:
Connor Clegg, 312-573-5456
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