Bruce Cost Ginger Ale Now Available in Rexam Cans
"Same Ginger Ale but Sleeker"
BROOKLYN, N.Y., July 11, 2013
BROOKLYN, N.Y., July 11, 2013 /PRNewswire/ -- Bruce Cost Ginger Ale, the
Brooklyn-based craft beverage maker of unfiltered ginger ale made with fresh
ginger and pure cane sugar, today announced that its Original ginger ale has
hit the market in a 12oz. SLEEK® aluminum can from Rexam.
Bruce Cost Ginger Ale Original is a refreshing, spicy beverage made with
nothing but fresh ginger (no extracts or oils) and pure cane sugar.
Unfiltered and rich with ginger particles, it possesses a satisfying mouth
feel and provides iron and a touch of Vitamin C.
"We are excited to now offer our signature Original flavor in a convenient and
sleek 12 oz. can," said Bruce Cost, the creator and co-founder of Bruce Cost
Bruce Cost Ginger Ale chose to extend its packaging mix to include the Rexam
SLEEK can because its unique shape appeals to consumers and helps the beverage
stand out on retail shelves. In addition, the company benefits from the
durability, portability and sustainability of aluminum cans, which are
recycled at more than double the rate of any other beverage package.
Rich Grimley, president and CEO, Rexam BCNA, says the SLEEK can is a great
choice to help Bruce Cost Ginger Ale broaden its reach. "The SLEEK can is an
excellent package extension for this brand because it delivers additional
retail differentiation as well as superior recycling, filling, distribution
and retail display economics."
Bruce Cost Ginger Ale Original is currently available at retailers nationwide
at a suggested retail price of $1.99 per 12oz. can and $6.99 per 4-pack. For
more information about this or any other Bruce Cost Ginger Ale product, please
About Bruce Cost Ginger Ale
In 1984, Bruce Cost wrote Ginger East to West, an award-winning cookbook that
traces ginger from its origins through its journey around the world. In 1989,
Cost introduced his own herbal ginger ale to patrons of his San Francisco
restaurant, Monsoon. A version without the herbs eventually became a staple
of his other California establishments, Ginger Island in Berkeley and Ginger
Club in Palo Alto.
In 1995, Cost brought his recipe for fresh ginger ale to Chicago, where he
opened Big Bowl and Wow Bao restaurants with Rich Melman and his Lettuce
Entertain You Enterprises. Handmade on the premises of eleven dining
establishments, it became a signature item that has outperformed all other
soft drinks with an estimated three million sales. After twenty years, he is
producing bottled Bruce Cost Ginger Ale in partnership with TMI Trading Corp.
To learn more about Bruce Cost Ginger Ale, please visit:
Rexam is a global consumer packaging company. We are one of the leading global
beverage can makers and a major global player in rigid plastic packaging for
healthcare applications. We are business partners to some of the world's most
famous and successful consumer brands. Our vision is to be the best global
consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from
ongoing operations in 2012 were in the region of $7 billion. Rexam is a member
of the FTSE 100 and its ordinary shares are listed with the UK Listing
Authority and trade on the London Stock Exchange under the symbol REX. For
further information, visit www.rexam.com.
SOURCE Bruce Cost Ginger Ale
Contact: Greg Brooke, Rexam, +1-773-399-3362; or Deborah Kwan, DKPR, for Bruce
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