Target Makes Heading Back to Class Smart and Stylish with Exceptional Value
and Interactive Tools
MINNEAPOLIS -- July 11, 2013
From dorm décor to school supplies, Target^® Corp. (NYSE: TGT) is the
destination for must-have items and enhanced interactive resources to make
shopping easy and fun for parents and kids this fall.
Back to College
Target’s wide assortment of décor and storage items boast great design,
quality and function to maximize small-space living, whether students are
moving into a dorm or their first apartment. Additional shopping tools,
resources and other highlights for college students include:
*Bullseye University Digital Experience at BullseyeUniversity.com: Target
is introducing Bullseye University Digital Experience, a first of its
kind, online, live experience, featuring popular YouTube personalities in
a life-size “dorm.” From July 15 to 18, visitors can shop Target products
from the dorm rooms, enter to win college gear and interact with the
roommates. Plus, they can participate in engaging online events from music
performances to workout sessions, all streamed live.
*Target Live Dorm Rooms: Target is also introducing Live Dorm Rooms on five
college campuses throughout August and September. These freestanding,
glass-enclosed structures will be occupied by a student and fully
furnished with products from Target. Students will have the opportunity to
win products and other prizes through social media, and receive coupon
offers on site.
*uStyler: Returning this year at Target.com/college is the popular online
tool that allows students to mix and match dorm décor to help curate their
own personalized look. Students can design virtual rooms and see how their
vision will come to life – from bedding to decorative accents. uStyler
allows students to share their designs with roommates and friends through
Facebook, Twitter and Pinterest.
*The Checklist: Also available at Target.com/college and on the Target
mobile app, this tool helps students organize and personalize their
back-to-college shopping list, taking the guess work out of shopping. The
Checklist offers customized product recommendations based on different
living situations, and can be printed at home or at a Target registry
kiosk. The list can also be shared via Facebook or sent to friends via a
*Target After-Hours Busing Events: For the 12th consecutive year, Target
will host private, after-hours shopping events for incoming freshmen at
select colleges and universities across the country. On select dates in
August and September, freshmen students will be transported from their
campus to Target for an evening of entertainment, exclusive offers and
last-minute shopping. Students can check their school’s Facebook page to
see if an event is scheduled for their college.
“Target knows that back-to-school shopping is a busy time for parents and
students,” said Rick Gomez, senior vice president, marketing, Target. “To make
the shopping experience as fun and easy as possible, Target tailors our
assortment and our resources to help students choose products that show their
personal style, andhave the quality and value guests expect from Target.”
Back to School
Going back to school calls for colorful backpacks, stylish school supplies,
clothes and lunch boxes – and Target helps kids and parents check all the
boxes on their shopping list. In stores and online, Target offers solutions
and on-trend items for making the most of any back-to-school budget.
*Kids Got Style: From August 7 to 12, Target will invite parents to share
pictures of their kids showing off their unique style on Instagram using
the hashtag #KidsGotStyle and tagging @Target. During that week, Target
will create customized looks featuring colors, items and supplies inspired
by select photos received.
*Target REDCard: To make back-to-school and college shopping more
affordable, guests who shop with their Target REDCard will receive 5
percent off their entire purchase – plus free shipping online – as part of
the ongoing REDCard rewards program.
As part of Target’s commitment to education, Target is on track to give $1
billion for education by the end of 2015 through programs like School Library
Makeovers, Take Charge of Education and Give with Target.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,832 stores
– 1,784 in the United States and 48 in Canada – and at Target.com. Since 1946,
Target has given 5 percent of its profit through community grants and
programs; today, that giving equals more than $4 million a week. For more
information about Target’s commitment to corporate responsibility, visit
Target.com/CorporateResponsibility. For more information, visit
Target.com/Pressroom or ABullseyeView.com.
Target Public Relations
Kate Lohmuller, 612-761-6863
Target Media Hotline, 612-696-3400
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