Target Makes Heading Back to Class Smart and Stylish with Exceptional Value and Interactive Tools

  Target Makes Heading Back to Class Smart and Stylish with Exceptional Value
  and Interactive Tools

Business Wire

MINNEAPOLIS -- July 11, 2013

From dorm décor to school supplies, Target^® Corp. (NYSE: TGT) is the
destination for must-have items and enhanced interactive resources to make
shopping easy and fun for parents and kids this fall.

Back to College

Target’s wide assortment of décor and storage items boast great design,
quality and function to maximize small-space living, whether students are
moving into a dorm or their first apartment. Additional shopping tools,
resources and other highlights for college students include:

  *Bullseye University Digital Experience at Target
    is introducing Bullseye University Digital Experience, a first of its
    kind, online, live experience, featuring popular YouTube personalities in
    a life-size “dorm.” From July 15 to 18, visitors can shop Target products
    from the dorm rooms, enter to win college gear and interact with the
    roommates. Plus, they can participate in engaging online events from music
    performances to workout sessions, all streamed live.
  *Target Live Dorm Rooms: Target is also introducing Live Dorm Rooms on five
    college campuses throughout August and September. These freestanding,
    glass-enclosed structures will be occupied by a student and fully
    furnished with products from Target. Students will have the opportunity to
    win products and other prizes through social media, and receive coupon
    offers on site.
  *uStyler: Returning this year at is the popular online
    tool that allows students to mix and match dorm décor to help curate their
    own personalized look. Students can design virtual rooms and see how their
    vision will come to life – from bedding to decorative accents. uStyler
    allows students to share their designs with roommates and friends through
    Facebook, Twitter and Pinterest.
  *The Checklist: Also available at and on the Target
    mobile app, this tool helps students organize and personalize their
    back-to-college shopping list, taking the guess work out of shopping. The
    Checklist offers customized product recommendations based on different
    living situations, and can be printed at home or at a Target registry
    kiosk. The list can also be shared via Facebook or sent to friends via a
    mobile device.
  *Target After-Hours Busing Events: For the 12th consecutive year, Target
    will host private, after-hours shopping events for incoming freshmen at
    select colleges and universities across the country. On select dates in
    August and September, freshmen students will be transported from their
    campus to Target for an evening of entertainment, exclusive offers and
    last-minute shopping. Students can check their school’s Facebook page to
    see if an event is scheduled for their college.

“Target knows that back-to-school shopping is a busy time for parents and
students,” said Rick Gomez, senior vice president, marketing, Target. “To make
the shopping experience as fun and easy as possible, Target tailors our
assortment and our resources to help students choose products that show their
personal style, andhave the quality and value guests expect from Target.”

Back to School

Going back to school calls for colorful backpacks, stylish school supplies,
clothes and lunch boxes – and Target helps kids and parents check all the
boxes on their shopping list. In stores and online, Target offers solutions
and on-trend items for making the most of any back-to-school budget.
Highlights include:

  *Kids Got Style: From August 7 to 12, Target will invite parents to share
    pictures of their kids showing off their unique style on Instagram using
    the hashtag #KidsGotStyle and tagging @Target. During that week, Target
    will create customized looks featuring colors, items and supplies inspired
    by select photos received.
  *Target REDCard: To make back-to-school and college shopping more
    affordable, guests who shop with their Target REDCard will receive 5
    percent off their entire purchase – plus free shipping online – as part of
    the ongoing REDCard rewards program.

As part of Target’s commitment to education, Target is on track to give $1
billion for education by the end of 2015 through programs like School Library
Makeovers, Take Charge of Education and Give with Target.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,832 stores
– 1,784 in the United States and 48 in Canada – and at Since 1946,
Target has given 5 percent of its profit through community grants and
programs; today, that giving equals more than $4 million a week. For more
information about Target’s commitment to corporate responsibility, visit For more information, visit or


Target Public Relations
Kate Lohmuller, 612-761-6863
Target Media Hotline, 612-696-3400
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