SHIFT Communications Named Lionel Trains Agency of Record

SHIFT Communications Named Lionel Trains Agency of Record 
Lionel Trains Turns to SHIFT Communications for Public Relations and
Social Media Activation 
NEW YORK, NY -- (Marketwired) -- 07/11/13 --  SHIFT Communications
(, a 2013 Agency of the Year has been named the
public relations and social media agency of record for Lionel Trains.
SHIFT's consumer team in New York will lead the account and has been
tasked with broadening Lionel Train's visibility in the media and
aiding the Company in reaching a new generation of lifetime fans.  
"We wanted to partner with an agency that could propel our brand into
the digital age," said Peter Burgess, Senior Vice President
Marketing, Lionel Trains. "SHIFT has the experience and the smarts to
steer Lionel's iconic brand, while leveraging our rich history and
heritage. We want Lionel to reach new audiences and be top of mind
all year round -- and SHIFT is just the agency to help us do this." 
The team will spearhead the launch of Battle Train, Lionel's first
digital iPad gaming app, execute consumer and trade campaigns, and
manage the Company's social media program, aligning overall brand
"The opportunity to work with such an iconic American brand is
exciting for SHIFT," shared Todd Defren, CEO of SHIFT. "Lionel fans
are passionate about the Company and its products. We want to tap
into this emotional connection to shape experiences around Lionel
Trains, especially as the Company forays into the digital frontier." 
About SHIFT Communications 
 With a dedication to innovation in
communications and social media, SHIFT Communications is an
award-winning, privately held national public relations firm that
represents some of the best-known enterprise and consumer technology
brands, including McDonald's, AOL, H&R Block, and, as
well as numerous groundbreaking startups such as Appirio and Topo
Athletic. SHIFT Communications' 100+ employees are located in the
Boston, San Francisco and New York metros. For more information on
SHIFT's high-tech public relations, consumer public relations and
content marketing programs, visit You can
also follow SHIFT on Twitter, Instagram, or like us on Facebook. 
About Lionel Trains 
 Lionel Trains is a model train company that's
captured the hearts and stirred the imaginations of both young and
old since 1900. The Company offers a wide product range of
interactive train sets, accessories and memorabilia. For more
information on the company's 113 year-old heritage, please visit For more information on Lionel Trains'
products, please visit the Lionel Store at You can also follow Lionel on Twitter,
Instagram, or like us on Facebook. 
Media Contact:
SHIFT Communications
(646) 756-3700 
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