Hertz and TomTom introduce NeverLost® 5 satnav system for Europe
~ Partnership aims to reach two million drivers per year ~
AMSTERDAM -- July 11, 2013
Global car rental provider Hertz Corporation (NYSE: HTZ) and TomTom have
extended their business partnership to offer enhanced navigation solutions to
Hertz customers across Europe by introducing the NeverLost^® 5 GPS system.
NeverLost navigation devices can be booked in advance when making a
reservation at local hertz websites or by phone.
Michel Taride, Group RAC President Hertz International, commented: “We are
committed to giving our customers a superior service, and we know that with
the NeverLost^® 5 navigation devices, we will be offering rental drivers an
enhanced driving experience. The devices are being made available to Hertz
customers in over 700 major airports and cities across 18 countries in
The NeverLost 5 portable system features an easy-to-use touchscreen,
turn-by-turn directions in 45 languages, and a large database of
pre-programmed locations, allowing customers to navigate with confidence.
Over 8,000 units of the new navigation device will be rolled-out over the next
24 months, with scope to increase this number yet further. This is more than
double the volume of the NeverLost 4 partnership deal between Hertz and TomTom
Corinne Vigreux, Managing Director, TomTom, added: “TomTom is delighted to be
extending its partnership with Hertz. This partnership we will give over two
million rental drivers across Europe every year a navigation experience they
The Hertz NeverLost^® 5 system is available in: Austria, Belgium, Czech
Republic, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the
Netherlands, Norway, Portugal, Slovenia, Spain, Sweden, Switzerland, and
Specially designed for Hertz customers, the Hertz NeverLost^® satellite
navigation system was initially launched in Europe in November 2005.
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The Hertz Corporation (www.hertz.com) operates its car rental business through
the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate,
licensee and franchisee locations in North America, Europe, Latin America,
Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest
worldwide airport general use car rental brand, operating from approximately
8,800 corporate and licensee locations in 150 countries. Hertz is the number
one airport car rental brand in the U.S. and at 111 major airports in Europe.
Dollar and Thrifty have approximately 1,580 corporate and franchisee locations
in 80 countries.
Hertz is in its 95th year of delivering quality car rental solutions to
leisure and corporate customers. Product and service innovations such as Hertz
#1 Club Gold, Worldwide Online Check-in, specially designed NeverLost®
satellite navigation systems, and unique cars offered through the company’s
Prestige, Family, Fun/Adrenaline and Green Collections, set Hertz apart from
For more information please see www.hertz.com.
Founded in 1991, TomTom (TOM2) is a leading provider of navigation and
location-based products and services.
TomTom maps, traffic information and navigation technology power automotive
in-dash systems, mobile devices, web based applications and government and
TomTom also designs and manufactures its own location-based products including
portable navigation devices and fleet management solutions, as well as
GPS-enabled sports watches.
Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its
products in over 35 countries.
For further information, please visit www.tomtom.com
Cem Cohen, +31 6 11 598532
Global Communications Manager
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