Is Atlanta Ready for an Aging Population? New Local Survey Reveals Atlanta-Area Residents Concerned about Their City and

  Is Atlanta Ready for an Aging Population? New Local Survey Reveals
  Atlanta-Area Residents Concerned about Their City and Themselves as They Get
  Old; New Website, Healthy Aging “By the Decades” Checklist and Aging
  Communities Toolkit Offer Help

 Pfizer and Generations United challenge people and communities to define how
                             they want to Get Old

Business Wire

NEW YORK -- July 11, 2013

More than nine out of ten people who live in the Atlanta area believe they
will live a long life, but less than one-third of Atlanta-area residents feel
their community is very prepared to support an aging population. And while
more than two-thirds of Atlanta-area residents think the quality of life for
seniors is better now than in the past, there is an overall feeling of
unpreparedness around Atlanta area infrastructure, according to a new survey
commissioned by Pfizer, Inc. and Generations United, an intergenerational
advocacy organization. The general feeling of lack of preparedness is seen
across all generations - from Millennials to the Greatest Generation. With
more than 10,000 people expected to turn 65 every day through 2030, community
concerns reflected in the survey centered on inadequate transportation,
housing and caregiving for older people. Only a small portion of respondents
feel their communities are very equipped in terms of healthcare facilities,
home caregiving, transportation and housing for older people.

Aging well means living in a community prepared to support people as they age.
But 45 percent of respondents feel Atlanta is not at all prepared to provide
appropriate employment opportunities for an aging population and nearly four
out of ten feel being old is something to fear. On a more positive note, 73
percent of survey respondents believe that people who work past retirement age
stay healthier longer and are happier.

“While we’ve seen many improvements in our society for aging populations in
recent years, there are still many hurdles that need to be overcome,” says Dr.
Freda Lewis-Hall, Chief Medical Officer for Pfizer. “The good news is that
there is a lot we can do to protect and enhance our quality of life as we age,
simply by committing today to healthy behaviors that help prevent or delay
chronic disease."

Chronic diseases are the leading cause of disability in the U.S. and according
to the World Health Organization, eliminating three risk factors – poor diet,
inactivity and smoking – would prevent 80% of heart disease and stroke, 80% of
type 2 diabetes and 40% of cancers. Indicating an awareness of the importance
of healthy choices, the survey revealed that only slightly more than half, or
54 percent of Atlanta-area residents, are very comfortable with their current
physical health although 69% are generally comfortable with their current age
and six out of ten are also very comfortable about their future.
Interestingly, more Atlanta-area residents feel comfortable telling people
their age (85%) than talking about politics (44%) or religion (60%).

To encourage more people to take a more active role in their health at every
age, Pfizer is working with Generations United and others to ask Atlanta to
consider: how do you want to Get Old? Get Old is an initiative created by
Pfizer to encourage productive conversation and actions around aging and
living better. Atlanta-area residents can visit a new Pfizer-sponsored website
at www.GetOld.com to join the conversation and to find information about
healthy aging. Pfizer has also developed a Healthy Aging Checklist, organized
by the decade, that provides simple health tips on everything from skin care
to preventive care for men and women from their 20’s to their 60’s.
Grantmakers In Aging has also created, with the support of the Pfizer
Foundation, a series of toolkits that can be accessed here: Age-Friendly
Communities: The movement to create great places to grow up and grow old in
America; Aging Power Tools  and Age-Friendly America for communities which
want to develop strategies to ensure their citizens have the transportation,
housing, health care  and employment opportunities needed to Get Old in their
own community.

“Our communities should be places where we can grow up and grow old and where,
no matter what our age, we feel connected and engaged,” says Donna Butts,
Executive Director of Generations United, an advocacy organization focused on
improving the lives of children, youth and older people through
intergenerational strategies, programs and public policies. “Good communities,
like lives well lived, don’t just happen. They require careful planning and
nurturing. Let’s start thinking ahead to what Atlanta needs to do to prepare
for a healthy, older America.”

“This survey gives us a rare insight into what Atlanta’s population thinks
about getting older in our city,” explained Maureen Kelly, President of the
Thanks Mom and Dad Fund. Kelly went on to say, “While some of the information
in this survey shows Atlanta in a better position to care for older
generations compared to other cities, the results also provide us with a good
understanding of where we can and must improve in order to best care for the
growing population of older adults in Atlanta.”

Other Key survey findings

  *60% of respondents in the Atlanta area agree their workplace values
    diversity of age but their top work related fear is not being able to
    retire when planned (63%), followed closely by a fear of not being able to
    get a new job (46%) or being able to stop work when you want to (46%.)
  *Only 21% of respondents feel the community is very prepared to provide
    appropriate healthcare facilities for older people and just 25% feel the
    community is very prepared to provide home caregiving.
  *Only 32% feel the Atlanta area is very prepared with transportation
    options for older people and just 25% see Atlanta as very prepared to
    provide housing for this population.
  *54% of Atlanta-area respondents feel U.S. politicians portray older
    generations in a positive way and more than half (53%) feel the media
    does, too.
  *A huge majority (94%) agree that technology allows you to stay connected
    with the people in your life but that it’s a lot of work to keep up with
    (74%).

The 2013 Get Old survey was fielded by Harris Interactive and included 300
respondents in the Atlanta area, ages 18-plus. The survey was conducted
between March 25 and April 12, 2013.

About Pfizer, Inc.

At Pfizer, we apply science and our global resources to bring therapies to
people that extend and significantly improve their lives. We strive to set the
standard for quality, safety and value the discovery, development and
manufacture of health care products. Our global portfolio includes medicines
and vaccines as well as many of the world’s best-known consumer products.
Every day, Pfizer colleagues work across developed and emerging markets to
advance wellness, prevention, treatments and cures that challenge the most
feared diseases of our time. Consistent with our responsibility as one of the
world’s premier innovative biopharmaceutical companies, we collaborate with
health care providers, governments and local communities to support and expand
access to reliable, affordable health care around the world. For more than 150
years, Pfizer has worked to make a difference for all who rely on us. To learn
more, please visit us at www.pfizer.com.

Contact:

Pfizer Media:
MacKay Jimeson, 212-733-2324
mackay.jimeson@pfizer.com
or
Local:
OnTarget
Marty Klein, 404-797-0022
marty@ontargetpa.com