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MONOPOLY(R) Game at McDonald's(R) Returns With a Chance to Win One Million Dollar Prize on Big Mac(R)

MONOPOLY(R) Game at McDonald's(R) Returns With a Chance to Win One Million 
Dollar Prize on Big Mac(R) 
This Summer, the Classic Favorite Is Back in McDonald's Restaurants
Nationwide, With Something for Everyone! 
OAK BROOK, IL -- (Marketwired) -- 07/11/13 --   This summer, cash,
cars, vacations and million dollar prizes, along with your favorite
McDonald's food, are all up for grabs at nearly 14,000 McDonald's
restaurants across the U.S. as the 21st edition of MONOPOLY(R) at
McDonald's returns July 16. The in-restaurant promotion brings back
popular prizes, with added incentive to join in on the fun with two
$1 million prizes, including a chance to win $1 million on the
classic Big Mac sandwich. 
With one-in-four* odds of winning and Game Pieces being distributed
on a variety of customers' favorite menu items, MONOPOLY enthusiasts
have more chances to win big this year, which means even more reasons
to play. 
"Our customer's favorite promotion, MONOPOLY at McDonald's, is still
going strong," said Douglas Freeland, Marketing Director for
McDonald's USA. "With cash, FIAT(R) vehicles, trips to the Super
Bowl, the Beats by Dre Pill, and your chance to win a $1 million
prize on a Big Mac, this summer will be more fun than ever at
McDonald's!"  
This year's game pieces will be available on many menu favorites,
including: Premium McWrap(R); Big Mac sandwich; Chicken McNuggets(R)
(10 pc. & 20 pc.); Filet-O-Fish(R) sandwich; Large Fries; Egg White
Delight McMuffin(R) sandwich; Sausage McMuffin with Egg; Oatmeal;
Hash Browns and Medium (16 oz.) & Large (22 oz.) cold McCafe drinks
and Large McCafe Iced Coffee (32 oz.); Medium (21 oz.) Fountain
Drinks; Medium (16 oz.) or Large (22 oz.) Iced McCafe(R), Blended
McCafe, McCafe Smoothies or McCafe Shakes; Small (16 oz.), Medium (22
oz.) or Large (32 oz.) McCafe Iced Coffee (Large McCafe Iced Coffee
not available in Puerto Rico); Medium (16 oz.), Large (22 oz.) or
Extra Large (32 oz.) Minute Maid(R) Premium Orange Juice. 
Cash prizes ranging from $50 to $1 million**, new FIAT(R) 500
vehicles, Delta Vacations trips for two, Redbox(R) movie rentals,
Beaches(R) Resorts Luxury Included(R) Caribbean Vacations, Super Bowl
XLVIII trip from EA SPORTS, Shell Fuel For A Year, along with tasty
McDonald's menu items and many more prizes are all up for grabs.
MONOPOLY at McDonald's is available in restaurants until August 12,
or while supplies last, and online until 11:59:59 on August 26. 
While the promotion continues to drum up natural excitement for
McDonald's customers, there are also additional activities to
celebrate its summer return: 
MONOPOLY at McDonald's on the Race Track: This year, McDonald's kicks
off the launch of MONOPOLY at McDonald's with an innovative new Pass
Go! Sweepstakes featuring Earnhardt Ganassi Racing with Felix Sabates
(EGR) driver Jamie McMurray. At the Loudon, NH race on July 14, every
time McMurray passes the start/finish line a lucky fan receives $200.
If McMurray completes all 301 laps, the fan wins $60,200. "This is
unprecedented and exciting," said Douglas Freeland, Marketing
Director for McDonald's USA. McMurray will also drive a newly
designed MONOPOLY brand-themed race car and wear a matching fire
suit. The car will also race on August 11 in Watkins Glen, NY. 
Social Media Engagement: This year, MONOPOLY at McDonald's will once
again tap into to social media to help drive the conversation online.
On Twitter, fans can keep up with the conversation by following
@McDonalds or using the hashtag #McDMonopoly throughout the promotion
period. There will also be posts throughout July which will blend
elements of the traditional board game, such as the introduction of
the new MONOPOLY Cat token chosen by fans earlier this year in a
worldwide vote. The new cat token will be in MONOPOLY games at retail
this summer. 
Local Market Events: To further celebrate the return of MONOPOLY at
McDonald's, several cities across the country will be hosting events
in their markets in the first week following the launch of the game.
Various markets will also take to their regional social media
channels to help promote their efforts. For more information,
customers can follow their local Twitter pages, or keep up with the
hashtag #McDMonopoly on Twitter. 
Customers will also continue to have multiple ways to play and win
with the 2013 MONOPOLY Game at McDonald's: 


 
--  In-Restaurants: The 2013 MONOPOLY Game is available at participating
    McDonald's restaurants starting July 16 through August 12, or while
    supplies last. Players can peel game pieces from select menu items to
    collect property sets for a chance to win one of twenty FIAT(R) 500
    vehicles, cash prizes up to $1 million** and many other exciting
    prizes.
--  In-Restaurants Instant Win: Players can peel game pieces from select
    menu items to instantly win prizes from cash to McDonald's menu items
    and more.
--  Online Instant Win: Each MONOPOLY Game Stamp contains a unique game
    code valid for one online game play for another chance to instantly
    win one of millions of incredible prizes.
--  Online Sweepstakes: Starting July 16 through August 26, players can
    enter McDonald's game piece codes at www.playatmcd.com for one entry
    into the Online Sweepstakes for the chance to win many prizes,
    including a new 2013 FIAT(R) 500 Cabrio. (NO PURCHASE NECESSARY)

  
The MONOPOLY Game at McDonald's is open to residents of the U.S.,
Canada, Guam, Puerto Rico and Saipan. For complete details and
Official Game Rules, visit www.playatmcd.com. 
* Odds are based on Game Pieces (each has 2 Game Stamps); mostly food
prizes. 
 ** $1 million payable $50,000 per year for 20 years without
interest. 
About McDonald's
 McDonald's USA, LLC, is the leading foodservice
provider in the United States serving a variety of wholesome food
made from quality ingredients to more than 26 million customers every
day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are
independently owned and operated by local business men and women.
Customers can now log online for free at any of the 11,000
participating Wi-Fi enabled McDonald's U.S. restaurants. For more
information, visit www.mcdonalds.com, or follow us on Twitter
(@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our
business, promotions and products. 
About Hasbro 
 Hasbro, Inc. (NASDAQ: HAS) is a branded play company
dedicated to fulfilling the fundamental need for play for children
and families through the creative expression of the Company's world
class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY
LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From
toys and games, to television programming, motion pictures, digital
gaming and a comprehensive licensing program, Hasbro strives to
delight its global customers with innovative play and entertainment
experiences, in a variety of forms and formats, anytime and anywhere.
The Company's Hasbro Studios develops and produces television
programming for more than 170 markets around the world, and for the
U.S. on Hub Network, part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA) (NASDAQ: DISCB)
(NASDAQ: DISCK). Through the company's deep commitment to corporate
social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to
positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named one
of the "World's Most Ethical Companies" and is ranked as one of
Corporate Responsibility Magazine's "100 Best Corporate Citizens."
Learn more at www.hasbro.com. 
The following trademarks used herein are owned by McDonald's
Corporation and its affiliates: Big Mac, Chicken McNuggets, Egg
McMuffin, Filet-O-Fish, McCafe, McDonald's and the Golden Arches
logo. Copyright 2013 McDonald's Redbox and the Redbox kiosk are
registered trademarks of Redbox Automated Retail, LLC. All Rights
Reserved. EA and EA SPORTS are trademarks of Electronic Arts Inc.
Delta Vacations is managed, operated and marketed by MLT Vacations, a
wholly owned subsidiary of Delta Air Lines. All rights reserved.
Beaches(R) Resorts - the Luxury Included(R) Vacation is a registered
trademark of Sandals Resorts International. All rights reserved. FIAT
is a registered trademark used under license by Chrysler Group LLC.
All rights reserved. 
FOR MORE INFORMATION:
Jenina Nunez
McDonald's USA
jenina.nunez@us.mcd.com 
630-623-2069  
Online Newsroom: 
http://news.mcdonalds.com/US