HEINEKEN NV : Mexican federal trade commission issues resolution on competition in beer market

     HEINEKEN NV : Mexican federal trade commission issues resolution on
                          competition in beer market

Amsterdam, 11 July 2013 - HEINEKEN announced today that the Mexican federal
trade commission, Comisión Federal de Competencia ("CFC"), has issued its
resolution regarding competition in the Mexican beer market.

Cuauhtémoc Moctezuma, HEINEKEN's operating company in Mexico, published the
attached news release regarding the CFC resolution.

Press enquiries

John Clarke
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

John-Paul Schuirink
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries

George Toulantas
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Aarti Narain
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Editorial information:
HEINEKEN is  a proud,  independent  global brewer  committed to  surprise  and 
excite consumers with its brands and products everywhere. The brand that bears
the founder's family name - Heineken®  - is available in almost every  country 
on the  globe and  is the  world's most  valuable international  premium  beer 
brand. The Company's aim is to be a  leading brewer in each of the markets  in 
which it  operates and  to have  the world's  most valuable  brand  portfolio. 
HEINEKEN wants to  win in all  markets with  Heineken® and with  a full  brand 
portfolio in markets of  choice. The Company is  present in over 70  countries 
and operates more than 165 breweries with volume of 221 million hectoliters of
group beer sold.  HEINEKEN is Europe's  largest brewer and  the world's  third 
largest by  volume. HEINEKEN  is committed  to the  responsible marketing  and 
consumption of its more  than 250 international  premium, regional, local  and 
specialty beers and  ciders. These  include Heineken®,  Amstel, Anchor,  Biere 
Larue, Bintang,  Birra Moretti,  Cruzcampo, Desperados,  Dos Equis,  Foster's, 
Newcastle Brown Ale,  Ochota, Primus,  Sagres, Sol,  Star, Strongbow,  Tecate, 
Tiger and  Zywiec.  Our  leading  joint venture  brands  include  Cristal  and 
Kingfisher. The number of  people employed is over  85,000. Heineken N.V.  and 
Heineken Holding N.V.  shares are listed  on the NYSE  Euronext in  Amsterdam. 
Prices for the ordinary shares may be accessed on Bloomberg under the  symbols 
HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS  and 
HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt  (ADR) 
programmes: Heineken N.V. (OTC: HEINY) and Heineken Holding N.V. (OTC: HKHHY).
Most   recent    information    is   available    on    HEINEKEN's    website: 

Click here to open CM media release on CFC resolution


This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: HEINEKEN NV via Thomson Reuters ONE
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