GfK to Share Cutting-Edge Perspectives On Mobile Shopping, Store Design, and Location Insights at Shopper Event

  GfK to Share Cutting-Edge Perspectives On Mobile Shopping, Store Design, and
  Location Insights at Shopper Event

Business Wire

NEW YORK -- July 11, 2013

GfK is delivering three key presentations at this year’s IIR Shopper Insights
in Action (SIIA) conference, taking on timely topics for marketers:
location-based insights; the habits of today’s highly mobile, “omni-channel”
shoppers; and the use of consumer insights to inform store designs. The
conference takes place July 15^th through 17^th in Chicago, Illinois.

GfK is committed to bringing the latest technologies and methods to bear in
understanding today’s tech-savvy shoppers; the company will take part in the
following SIIA sessions:

“Harnessing the Power of Mobile Data”
July 15, 2:15PM CST
Tom Dailey (COO, GfK Consumer Choices North America) will provide a look at
the future of consumer insights, showing how aggregated location-based
insights can help retailers understand their customers more deeply, and
compete more effectively with other outlets.

“Shopper Insights-Fueled Retail Design”
July 16, 1:30PM CST
GfK’s Gary Schanzer (Managing Director, Shopper and Retail Strategy) will join
colleagues from Time Warner Cable (TWC) and brand marketing agency FAME to
show how shopper insights informed an improved design of TWC’s stores. The
session will also feature Lynne Robertson (President and CEO, FAME) and Tom
Crowley (VP, Retail Strategies and Partnerships, Time Warner Cable).

“Decoding the ‘Smart Shopper’ DNA”
July 17, 1:30PM CST
Drawing on GfK’s latest FutureBuy shopper research,  Joe Beier and Alison
Chaltas (EVPs, Shopper and Retail Strategy) will tell how marketers and
retailers can maintain – and even build -- loyalty among today’s demanding
“omni-channel” shoppers. Topics will include “showrooming,” co-creation, and
generational influences.

“The habits and needs of shoppers continue to change at light speed – and so
do the tools that marketers and researchers can leverage to understand them,”
said Schanzer. “We see vast opportunities to connect with and influence
shoppers for companies that use consumer information wisely and efficiently.
Having the data is only half the battle; we are glad to be helping the
industry turn that information into insights and decisions.”

About GfK

GfK is one of the world’s largest research companies, with around 13,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012, GfK’s sales amounted to €1.51 billion.

To find out more, visit or follow GfK on Twitter:


David Stanton, 908-875-9844
Vice President,
GfK Marketing and Communications,
Consumer Experiences North America
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