GfK to Share Cutting-Edge Perspectives On Mobile Shopping, Store Design, and Location Insights at Shopper Event Business Wire NEW YORK -- July 11, 2013 GfK is delivering three key presentations at this year’s IIR Shopper Insights in Action (SIIA) conference, taking on timely topics for marketers: location-based insights; the habits of today’s highly mobile, “omni-channel” shoppers; and the use of consumer insights to inform store designs. The conference takes place July 15^th through 17^th in Chicago, Illinois. GfK is committed to bringing the latest technologies and methods to bear in understanding today’s tech-savvy shoppers; the company will take part in the following SIIA sessions: “Harnessing the Power of Mobile Data” July 15, 2:15PM CST Tom Dailey (COO, GfK Consumer Choices North America) will provide a look at the future of consumer insights, showing how aggregated location-based insights can help retailers understand their customers more deeply, and compete more effectively with other outlets. “Shopper Insights-Fueled Retail Design” July 16, 1:30PM CST GfK’s Gary Schanzer (Managing Director, Shopper and Retail Strategy) will join colleagues from Time Warner Cable (TWC) and brand marketing agency FAME to show how shopper insights informed an improved design of TWC’s stores. The session will also feature Lynne Robertson (President and CEO, FAME) and Tom Crowley (VP, Retail Strategies and Partnerships, Time Warner Cable). “Decoding the ‘Smart Shopper’ DNA” July 17, 1:30PM CST Drawing on GfK’s latest FutureBuy shopper research, Joe Beier and Alison Chaltas (EVPs, Shopper and Retail Strategy) will tell how marketers and retailers can maintain – and even build -- loyalty among today’s demanding “omni-channel” shoppers. Topics will include “showrooming,” co-creation, and generational influences. “The habits and needs of shoppers continue to change at light speed – and so do the tools that marketers and researchers can leverage to understand them,” said Schanzer. “We see vast opportunities to connect with and influence shoppers for companies that use consumer information wisely and efficiently. Having the data is only half the battle; we are glad to be helping the industry turn that information into insights and decisions.” About GfK GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion. To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en. Contact: GfK David Stanton, 908-875-9844 Vice President, GfK Marketing and Communications, Consumer Experiences North America email@example.com
GfK to Share Cutting-Edge Perspectives On Mobile Shopping, Store Design, and Location Insights at Shopper Event
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