/C O R R E C T I O N -- Crown Holdings, Inc./

In the news release, Crown And Molson Coors Debut Cans With New Vented End In 
Canada, issued July 10, 2013 by Crown Holdings, Inc. over PR Newswire, we are 
advised by the company that the company name should be referenced throughout 
the release as 'Molson Coors Canada' rather than  'Molson Canadian', along 
with additional changes to wording, as originally issued inadvertently. The 
complete, corrected release follows: 
PHILADELPHIA, July 10, 2013 /CNW/ - CROWN Beverage Packaging North America, a 
business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown), is literally 
introducing a new twist on metal packaging. Crown is rolling out its new 
Vented End beverage cans for two of Canada's top selling brands: Coors Light 
and Molson Canadian. The product of an exclusive partnership between Crown and 
Molson Coors Canada, it features a vented end to allow for a smoother pour, 
enhanced experience and a unique opening feature. 
The Vented End features a dual aperture opening, meaning it has two holes 
rather than the one hole found on traditional can ends. The end's unique 
design includes a distinctive red tab and a button-shape depression mark to 
the right of the main opening. To use, consumers simply open the can as usual, 
turn the red tab so that it is aligned over the button, and then press down to 
activate the second opening. No extra tools are required to open the end. The 
vented end not only enhances the appeal of the package but also helps build 
brand identity by more closely connecting consumers with their beverage. 
"Consumers have had an extremely positive reaction to the Vented End and have 
noted that the additional opening, with its corresponding smoother pour, is 
both easy and fun," said Neill Mitchell, Vice President Marketing and 
Strategic Development at CROWN Beverage Packaging North America. "At Crown, we 
know that brands increasingly see the value of leveraging packaging to 
distinguish products, attract consumers and drive sales, and we've designed 
this new technology to satisfy those needs." 
With the vented end, consumers experience a smooth pour, while enjoying the 
flavorful and familiar beverage. In addition, the Vented End can be used 
alongside other existing technologies, like Crown's promotional tabs, as well 
as can shaping, finishing, and printing to attract attention at the point of 
There are currently no other vented cans available within the beer category in 
Canada and the intent was to provide beer drinkers with an enhanced experience 
while keeping it fun and functional. "This latest innovation was developed 
exclusively with Crown through extensive work and rigorous testing," said Mike 
MacDonald, Senior Packaging Scientist for Molson Coors. "The new cans are the 
result of several years and evolutions of our concepts and prototypes." 
The new cans first became available in mid-June, while national distribution 
began Canada Day weekend, a public holiday celebrated on July 1. Both Molson 
Canadian and Coors Light will be sold in 473ml cans with an initial 
distribution of 50 million cans. 355ml cans featuring the Vented End inside 
15-packs will be available in various Canadian provinces, including Ontario, 
New Brunswick, Prince Edward Island, and Nova Scotia in August. 
About Molson Coors Brewing Company Molson Coors Brewing Company is a leading 
global brewer delivering extraordinary brands that delight the world's beer 
drinkers. It brews, markets and sells a portfolio of leading premium brands 
such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light 
across The Americas, Europe and Asia. It operates in Canada through Molson 
Coors Canada; in the US through MillerCoors; and in the U.K., Ireland and in 
many Eastern European countries through Molson Coors Europe. Molson Coors is 
listed on the Dow Jones Sustainability Index for North America. For more 
information on Molson Coors Brewing Company visit the company's website, 
About Crown Holdings, Inc. Crown Holdings, Inc., through its subsidiaries, is 
a leading supplier of packaging products to consumer marketing companies 
around the world. World headquarters are located in Philadelphia, PA. For more 
information, visit www.crowncork.com. 
For more information, contact: 
In the United States: Neill Mitchell, Vice President Marketing and Strategic 
Development; Tel: (215) 698-5248; Email: neill.mitchell@crowncork.com 
In Europe: Caroline Archer, Marketing Director; Tel: +33 1 49 18 40 43; Email: 
In South America: Rinaldo Lopes, President CROWN Embalagens S.A; Tel: +55 11 
4529 1006; Email: rinaldo.lopes@crowncork.com.br 
In Asia Pacific: Janet Swee, Assistant to the President CROWN Asia-Pacific 
Holdings Ltd; Tel: +65 6229-4829; Email: janet.swee@crowncork.com.sg 
For editorial inquiries: Michael F. Dunleavy, Vice President of Corporate 
Affairs and Public Relations; Tel: (215) 698-5051; Email: 
SOURCE: Crown Holdings, Inc. 
To view this news release in HTML formatting, please use the following URL: 
CO: Crown Holdings, Inc.
ST: Pennsylvania
-0- Jul/11/2013 19:04 GMT
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