Synactive Powers SAP User Interface Optimization at Tyson Foods, Sempra Energy, and Marathon Oil

Synactive Powers SAP User Interface Optimization at Tyson Foods, Sempra
Energy, and Marathon Oil

Latest Synactive newsletter featuring Gartner research builds the business
case for Liquid UI with ROI and features three case studies that illustrate
how customers solved issues using Synactive's products.

FOSTER CITY, Calif., July 11, 2013 (GLOBE NEWSWIRE) -- via PRWEB - Synactive,
Inc., a leading provider of user connectivity technology to SAP® ERP, has
released a newsletter that includes three case studies illustrating how
clients have solved issues using Synactive's products. The complimentary
27-page newsletter, entitled "The Business Impact of GuiXT® Liquid UI™:
Building the Business Case for Liquid UI with ROI", will help decision makers
evaluate the tangible and intangible benefits of GuiXT Liquid UI, which uses a
single development approach to transform SAP interfaces into a user-friendly
experience across both desktop and mobile environments.

The newsletter, featuring research from Gartner, highlights three customer
case studies from Tyson Foods, Marathon Oil and Sempra Energy, describing
their approach, analysis of gaps and cost benefits. These real examples show
how companies can see substantial returns from their GuiXT projects, and can
help others develop their business cases.

"A business case is a tool that supports planning and decision making. It
describes the business rationale for undertaking new projects," said DeeDee
Kato, Director of Marketing, Synactive Inc. "The reality is that ERP
initiatives face a number of challenges during their life cycles that can
prevent businesses from gaining the initiative's full value. At the core of
this issue, businesses must think about how to differentiate themselves in the
market if all their competitors are also using SAP. GuiXT is the key
competitive advantage when using SAP."

The document explains how developing the business case provides decision
makers with the information needed to make sound choices; outlines the
objectives, success factors and risks; outlines the costs and benefits to the
organization; and creates a baseline for measuring the initiative's success.
The business case significantly improves the odds of success, because it
generates stakeholder commitment, demonstrates credibility and guides the
effort to ensure that expected benefits are realized.

"The business case articulates the parts of the strategy the initiative
supports, and how it enables the strategy,"writes Denise Ganly, Research
Director of Gartner, author of the featured research note. "By tying the
initiative to corporate plans and strategies, the business case mitigates the
risk of the initiative being viewed solely as an IT initiative, and involves
the business in the process of defining the application's boundaries."*

Synactive will also host a webcast on Wednesday, July 17 at 10 a.m. PDT,
titled: "Tyson Foods: Streamlining SAP Fleet Maintenance, Plant Maintenance
and Material Management". Guest speaker Marcus Mullins, Sr. Resource Business
Specialist at Tyson Foods, Inc., will discuss the approach, results and
lessons learned as they implemented and deployed the GuiXT solution across 133
plants worldwide.

When/What: Tyson Foods: Streamlining SAP Fleet Maintenance, Plant Maintenance
and Material Management, Wednesday, July 17 at 10 a.m. PDT

Learn how Tyson Foods streamlined their SAP Fleet Maintenance process using
GuiXT. With over $1M in savings in just the warranty process alone, Tyson has
expanded GuiXT usage for plant personnel using SAP Plant Maintenance and
storeroom personnel using SAP Materials Management. They now have over 8,000
users using SAP transactions simplified with GuiXT and continue to deploy more
as they acquire plants.

This webinar will explain:

  *Tyson's fleet maintenance process
  *SAP "out-of-box" user experience
  *New business process with GuiXT
  *Return on investment
  *Best practices

Information: To register for the webcast, please visit To download the complimentary
newsletter, please visit:

*Gartner, Use a Robust Business Case Process to Avoid the Seven Common ERP
Pitfalls, Denise Ganly, October 17, 2012.

About Synactive, Inc.

Synactive, Inc., enables clients to accelerate SAP processes and achieve
significant business results, setting the standard in customized, end-to-end
solutions for SAP solutions. As an SAP software solution and technology
partner in the SAP PartnerEdge™ program, GuiXT is pre-packaged in
installations of the SAP GUI--4.6b to 7.30. Synactive is a privately held
software company headquartered in Foster City, CA, that provides products and
solutions to more than 1,000 organizations around the world. Please visit us
at for more information about Liquid UI for iOS and all
the GuiXT Products and Solutions for desktop, mobile, and offline.

# # #

SAP, PartnerEdge and all SAP logos are trademarks or registered trademarks of
SAP AG in Germany and in several other countries. All other product and
service names mentioned are the trademarks of their respective companies.

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit

CONTACT: Synactive
         DeeDee Kato
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