Publicis Groupe : Publicis Groupe : Acquisition of Netalk, a China-based
PUBLICIS GROUPE ACQUIRES NET@LK, A LEADING SOCIAL MEDIA SERVICES PROVIDER IN
Publicis Groupe [EURONEXT Paris: FR0000130577] today announced the acquisition
of Net@lk, one of China's leading social media services providers.
Specialising in delivering tailor-made social influence marketing campaigns to
clients and building brands in a social context, Net@lk is a group comprised
of four stand-alone business divisions: Net@lk and Simone, providing social
media services; Lenx, producing social content; and Buzzreader, engaging in
social intelligence including monitoring, research and analytics, covering
most social platforms in China, such as Weibo, Renren, Youku, Taobao, and
Founded in 2007 Shanghai's Net@lk has aggressively grown and now employs a
team of over 350 people in six cities (Shanghai, Beijing, Hefei, Chengdu,
Nanjing, Xiamen) offering research, insight, strategic planning, branded
content creation, engagement, and analytics in the realm of social media.
Net@lk services more than 200 clients both local and multinational, including
Coca Cola, Pernod Ricard, Walmart and Adidas - all of which have been with the
agency from the year of its creation.
Net@lk and Lenx will be aligned with DigitasLBi, creating one of the largest
agencies in China developing socially-connected consumer engagement strategies
to drive business results. Simone will be merged with the social media
division of Razorfish, strengthening its existing capabilities, and Buzzreader
will be aligned with VivaKi, making this social intelligence capability
available to the entire Publicis Groupe. The move follows a number of recent
acquisitions announced by Publicis Groupe and further strengthens the Groupe's
presence in China as well as its global digital leadership.
Existing Net@lk CEO Lamy Zhang will lead the newly merged DigitasLBi Net@lk
operation, and will report to Roy Capon, CEO of DigitasLBi APAC.
"We committed to grow our digital marketing capabilities in China on the dual
strategic pillars of e-commerce and social media," said Vincent Digonnet,
Executive Chairman of Razorfish and DigitasLBi networks in APAC. "The
acquisition of Longtuo in May 2012 enhanced Razorfish's e-commerce development
capability and the acquisition of Net@lk completes our two-pronged strategy
making DigitasLBi the leading socially-led digital marketing network in
"We are proud to join a group as steeped in history and success as Publicis
Groupe and see this as the most exciting step in our onward journey," added
Lamy Zhang. "We look forward to bringing full digital marketing and
e-commerce capabilities to our clients and continuing to pioneer social media
expertise in China."
Jean-Yves Naouri, COO, Publicis Groupe, commented, "The Net@lk acquisition is
another realisation of the Publicis Groupe strategy for digital leadership in
China, demonstrating our commitment to developing our networks in fast-growing
markets and sectors. Net@lk bolsters our existing team expertise providing
both our local and multinational clients best-in-class services."
The Groupe counts 84 agencies in China with a total headcount of 6,300
permanent staff through its brands Publicis Worldwide, Saatchi & Saatchi, Leo
Burnett, VivaKi, MSLGROUP, PHCG, DigitasLBi and Razorfish.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108
countries, the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
Viva la Difference !
DigitasLBi, the leading, "most complete" global digital agency network,
partners with some of the foremost marketers and brands in the world. Also a
top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and
technology experts in 25 countries around the world.
In 2012, Digitas and LBi received a combined total of over 200 awards globally
including two Cannes Lions Grand Prix's and SXSW People's Choice Award.
Digitas was also recently named OMMA Agency of the Year 2012 and LBi UK
Digital Agency of the Year 2012 by Marketing magazine. Digitas USA operates
the brand content platform, The Third Act: producers of first and most well
renowned event on digital content, The NewFront.
Razorfish, ranked in Advertising Age's A-List top ten in 2012 and 2013,
creates experiences that build businesses. As one of the largest interactive
marketing and technology companies in the world, Razorfish helps its clients
build better brands by delivering business results through customer
experiences. Razorfish combines the best thought leadership of the consulting
world with the leading capabilities of the marketing services industry to
support our clients' business needs, such as launching new products,
repositioning a brand or participating in the social world. Razorfish has
3,000 digital professionals, with offices in Australia, Brazil, China,
Germany, Hong Kong, Japan, the UK and the United States. Clients include Audi,
C&A, Delta, DHL, McDonald's, Nike, Samsung and Unilever. Razorfish is part of
For further information: http://www.razorfish.com | Twitter: @razorfish |
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of
the CAC 40 index), the world's third largest communications group, VivaKi was
established in 2008 to propel the digital transformation and expertise of the
Groupe and its agencies. Today VivaKi is the global leader in digital
advertising solutions, working with the world's leading organizations and most
innovative start-ups to navigate the evolving and chaotic media
landscape.Across the globe, VivaKi employs more than 300 engineers,
technology experts, product designers, analysts and digital marketing
Visit us online at www.vivaki.comor follow us on Twitter: @Vivaki
Net@lk, founded in 2007, is China's leading social media company. Having
worked with over 60 Fortune, 500 companies and almost 300 top brands over its
history, Net@lk specializes in all-inclusive solutions for all of a brand's
social networking needs. With in-house creative, implementation, media,
production house, and measurement services, Net@lk has been a trailblazer in
China for developing socially led marketing strategy and leveraging consumer
engagement. Currently employing 350 staff, Net@lk has offices in six cities
across China, including Shanghai, Beijing, Chengdu, Hefei, Xiamen, and
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Source: Publicis Groupe via Thomson Reuters ONE
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