Publicis Groupe : Publicis Groupe : Acquisition of Netalk, a China-based agency

   Publicis Groupe : Publicis Groupe : Acquisition of Netalk, a China-based


Publicis Groupe [EURONEXT Paris: FR0000130577] today announced the acquisition
of Net@lk, one of China's leading social media services providers.

Specialising in delivering tailor-made social influence marketing campaigns to
clients and building brands in a  social context, Net@lk is a group  comprised 
of four stand-alone  business divisions: Net@lk  and Simone, providing  social 
media services; Lenx,  producing social content;  and Buzzreader, engaging  in 
social intelligence  including monitoring,  research and  analytics,  covering 
most social platforms  in China,  such as  Weibo, Renren,  Youku, Taobao,  and 

Founded in 2007  Shanghai's Net@lk has  aggressively grown and  now employs  a 
team of over  350 people  in six  cities (Shanghai,  Beijing, Hefei,  Chengdu, 
Nanjing, Xiamen)  offering  research,  insight,  strategic  planning,  branded 
content creation,  engagement, and  analytics in  the realm  of social  media. 
Net@lk services more than 200 clients both local and multinational,  including 
Coca Cola, Pernod Ricard, Walmart and Adidas - all of which have been with the
agency from the year of its creation.

Net@lk and Lenx will be aligned  with DigitasLBi, creating one of the  largest 
agencies in China developing socially-connected consumer engagement strategies
to drive  business  results. Simone  will  be  merged with  the  social  media 
division of Razorfish, strengthening its existing capabilities, and Buzzreader
will be  aligned  with  VivaKi, making  this  social  intelligence  capability 
available to the entire Publicis Groupe.  The move follows a number of  recent 
acquisitions announced by Publicis Groupe and further strengthens the Groupe's
presence in China as well as its global digital leadership.

Existing Net@lk CEO Lamy  Zhang will lead the  newly merged DigitasLBi  Net@lk 
operation, and will report to Roy Capon, CEO of DigitasLBi APAC. 

"We committed to grow our digital marketing capabilities in China on the  dual 
strategic pillars  of e-commerce  and social  media," said  Vincent  Digonnet, 
Executive  Chairman  of  Razorfish  and  DigitasLBi  networks  in  APAC.  "The 
acquisition of Longtuo in May 2012 enhanced Razorfish's e-commerce development
capability and the  acquisition of Net@lk  completes our two-pronged  strategy 
making DigitasLBi  the  leading  socially-led  digital  marketing  network  in 

"We are proud to join  a group as steeped in  history and success as  Publicis 
Groupe and see this as  the most exciting step  in our onward journey,"  added 
Lamy  Zhang.  "We  look  forward  to  bringing  full  digital  marketing  and 
e-commerce capabilities to our clients and continuing to pioneer social  media 
expertise in China."

Jean-Yves Naouri, COO, Publicis Groupe, commented, "The Net@lk acquisition  is 
another realisation of the Publicis Groupe strategy for digital leadership  in 
China, demonstrating our commitment to developing our networks in fast-growing
markets and sectors.  Net@lk bolsters  our existing  team expertise  providing 
both our local and multinational clients best-in-class services."

The Groupe  counts  84 agencies  in  China with  a  total headcount  of  6,300 
permanent staff through its brands Publicis Worldwide, Saatchi & Saatchi,  Leo 
Burnett, VivaKi, MSLGROUP, PHCG, DigitasLBi and Razorfish.

About Publicis Groupe
Publicis Groupe [Euronext Paris  FR0000130577, CAC 40] is  one of the  world's 
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH,  Leo 
Burnett, Publicis  Worldwide, Saatchi  & Saatchi),  public affairs,  corporate 
communications and  events (MSLGROUP),  media  strategy, planning  and  buying 
(Starcom MediaVest Group and  ZenithOptimedia) and healthcare  communications, 
with  Publicis  Healthcare  Communications   Group  (PHCG).  Present  in   108 
countries, the Groupe employs 60,000 professionals.     |      Twitter:@PublicisGroupe     |      Facebook:
Viva la Difference !

About DigitasLBi
DigitasLBi, the  leading,  "most  complete"  global  digital  agency  network, 
partners with some of the foremost marketers  and brands in the world. Also  a 
top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and
technology experts in 25 countries around the world.
In 2012, Digitas and LBi received a combined total of over 200 awards globally
including two  Cannes  Lions Grand  Prix's  and SXSW  People's  Choice  Award. 
Digitas was  also recently  named OMMA  Agency of  the Year  2012 and  LBi  UK 
Digital Agency of the  Year 2012 by Marketing  magazine. Digitas USA  operates 
the brand content platform,  The Third Act: producers  of first and most  well 
renowned event on digital content, The NewFront.

About Razorfish
Razorfish, ranked  in Advertising  Age's  A-List top  ten  in 2012  and  2013, 
creates experiences that build businesses.  As one of the largest  interactive 
marketing and technology companies in  the world, Razorfish helps its  clients 
build  better  brands   by  delivering  business   results  through   customer 
experiences. Razorfish combines the best thought leadership of the  consulting 
world with  the leading  capabilities of  the marketing  services industry  to 
support  our  clients'  business  needs,  such  as  launching  new   products, 
repositioning a  brand or  participating in  the social  world. Razorfish  has 
3,000  digital  professionals,  with  offices  in  Australia,  Brazil,  China, 
Germany, Hong Kong, Japan, the UK and the United States. Clients include Audi,
C&A, Delta, DHL, McDonald's, Nike, Samsung and Unilever. Razorfish is part  of 
Publicis Groupe.
For further  information: |  Twitter:  @razorfish  | 

About VivaKi
Part of Publicis Groupe  (Euronext Paris Exchange:  FR0000130577; and part  of 
the CAC 40 index), the world's third largest communications group, VivaKi  was 
established in 2008 to propel the digital transformation and expertise of  the 
Groupe and  its  agencies.  Today  VivaKi is  the  global  leader  in  digital 
advertising solutions, working with the world's leading organizations and most
innovative  start-ups   to   navigate   the   evolving   and   chaotic   media 
landscape.Across  the  globe,  VivaKi   employs  more  than  300   engineers, 
technology  experts,  product  designers,   analysts  and  digital   marketing 
Visit us online at www.vivaki.comor follow us on Twitter: @Vivaki

About Net@lk
Net@lk, founded  in 2007,  is China's  leading social  media company.  Having 
worked with over 60 Fortune, 500 companies and almost 300 top brands over  its 
history, Net@lk specializes in  all-inclusive solutions for  all of a  brand's 
social networking  needs.  With  in-house  creative,  implementation,  media, 
production house, and measurement services,  Net@lk has been a trailblazer  in 
China for developing socially led  marketing strategy and leveraging  consumer 
engagement. Currently employing 350 staff,  Net@lk has offices in six  cities 
across  China,  including  Shanghai,  Beijing,  Chengdu,  Hefei,  Xiamen,  and 

Publicis Groupe
Peggy Nahmany      Corporate Communication               + 33 (0)1 44 43 72 83
Martine Hue        Investors Relations                   + 33 (0)1 44 43 65 00
Stéphanie Atellian Investors Relations                   + 33 (0)1 44 43 74 44
Jill Kelly         EVP, Global Director Corporate       +1 646-735-7330




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