Crown And Molson Coors Debut Cans With New Vented End In Canada

Innovative beverage end available exclusively in the Canadian market 
PHILADELPHIA, July 10, 2013 /CNW/ - CROWN Beverage Packaging North America, a 
business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (, 
is literally introducing a new twist on metal packaging. Crown is rolling out 
its new Vented End beverage cans for two of Canada's top selling brands: Coors 
Light and Molson Canadian. The product of an exclusive partnership between 
Crown and Molson Canadian, it features a vented end to allow for a smoother 
pour, enhanced experience and a unique opening feature. 
The Vented End features a dual aperture opening, meaning it has two holes 
rather than the one hole found on traditional can ends. The end's unique 
design includes a distinctive red tab and a button-shape depression mark to 
the right of the main opening. To use, consumers simply open the can as usual, 
turn the red tab so that it is aligned over the button, and then press down to 
activate the second opening. No extra tools are required to open the end. The 
vented end not only enhances the appeal of the package but also helps build 
brand identity by more closely connecting consumers with their beverage. 
"Consumers have had an extremely positive reaction to the Vented End and have 
noted that the additional opening, with its corresponding smoother pour, is 
both easy and fun," said Neill Mitchell, Vice President Marketing and 
Strategic Development at CROWN Beverage Packaging North America. "At Crown, we 
know that brands increasingly see the value of leveraging packaging to 
distinguish products, attract consumers and drive sales, and we've designed 
this new technology to satisfy those needs." 
The vented end is efficient for consumers. With the increased flow rate, 
consumers experience a smooth pour, while enjoying the flavorful and familiar 
beverage. In addition, the Vented End can be used alongside other existing 
technologies, like Crown's promotional tabs, as well as can shaping, 
finishing, and printing to attract attention at the point of purchase. 
There are currently no other vented cans available within the beer category in 
Canada and the intent was to provide beer drinkers with an enhanced experience 
while keeping functionality and fun. "This latest innovation was developed 
exclusively with Crown through extensive work and rigorous testing," said Mike 
MacDonald, Senior Packaging Scientist for Molson Coors. "The new cans are the 
result of several years and evolutions of our concepts and prototypes." 
The new cans first became available in mid-June, while national distribution 
began Canada Day weekend, a public holiday celebrated on July 1. Both Molson 
Coors and Coors Light will be sold in 473ml cans. 355ml cans featuring the 
Vented End inside 15-packs will be available in various Canadian provinces, 
including Ontario, New Brunswick, Prince Edward Island, and Nova Scotia in 
August. The initial distribution was 50 million cans. 
About Molson Coors Brewing Company Molson Coors Brewing Company is a leading 
global brewer delivering extraordinary brands that delight the world's beer 
drinkers. It brews, markets and sells a portfolio of leading premium brands 
such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light 
across The Americas, Europe and Asia. It operates in Canada through Molson 
Canadian; in the US through MillerCoors; and in the U.K., Ireland and in many 
Eastern European countries through Molson Coors Europe. Molson Coors is listed 
on the Dow Jones Sustainability Index for North America. For more information 
on Molson Coors Brewing Company visit the company's website, 
For more information, contact: 
Melissa Chung, Social Networks Specialist; Tel: 1-416-679-7271; Email: 
About Crown Holdings, Inc. Crown Holdings, Inc., through its subsidiaries, is 
a leading supplier of packaging products to consumer marketing companies 
around the world. World headquarters are located in Philadelphia, PA. For more 
information, visit 
For more information, contact: 
In the United States: Neill Mitchell, Vice President Marketing and Strategic 
Development; Tel: (215) 698-5248; Email: 
In Europe: Caroline Archer, Marketing Director; Tel: +33 1 49 18 40 43; Email: 
In South America: Rinaldo Lopes, President CROWN Embalagens S.A; Tel: +55 11 
4529 1006; Email: 
In Asia Pacific: Janet Swee, Assistant to the President CROWN Asia-Pacific 
Holdings Ltd; Tel: +65 6229-4829; Email: 
For editorial inquiries: Michael F. Dunleavy, Vice President of Corporate 
Affairs and Public Relations; Tel: (215) 698-5051; Email: 
SOURCE: Crown Holdings, Inc. 
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CO: Crown Holdings, Inc.
ST: Pennsylvania
-0- Jul/10/2013 13:38 GMT
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