LG Electronics USA Chooses Widen Media Collective to Provide Digital Asset
Management Tools to Over 100,000 Users
Multinational Electronics Company Chooses Widen Digital Asset
Management (DAM) to Streamline Asset Downloads, Customize Brand Asset
Templates in the Cloud, and Provide Team With Intuitive User
MADISON, WI -- (Marketwired) -- 07/10/13 -- LG Electronics USA (KRX:
066570) (LSE: LGLD), a global leader in consumer electronics, home
appliances, and mobile communications, has selected the Widen Media
Collective to replace the company's in-house asset management
website. Widen's cloud-based DAM system will give over 100,000 users
faster preview and download capabilities, self-service template
customization, and an industry-leading user interface to support the
multinational's global marketing and advertising efforts.
"We utilized a custom website to house all of our digital assets, but
we knew there was a better way, so we did some research on what
industry leaders utilized," said Michael Zelicskovics, Content
Manager at LG Electronics USA.
LG's in-house digital media library was failing to provide the
convenience and toolset the company needed. The 5 year-old website's
functionality had fallen far behind leading cloud-based SaaS DAM
systems, which are continually advanced with updates and new
editions. LG's users could not preview assets or download more than
one at a time. The system's inefficiencies impeded LG's marketing,
advertising, and branding efforts.
"We discovered DAM systems and then chose Widen because they are
best-in-class," said Zelicskovics. "It was everything I thought I
wanted in a DAM system and more. I looked at many systems and none of
them looked as intuitive or as 'Web 2.0' as Widen. Their customer
service sealed the deal. It was a no-brainer."
According to Zelicskovics, Widen's Dynamic Media Builder was also a
critical factor in LG's decision. Previously, all LG dealers needed a
designer to customize their ads. However, the Media Builder allowed
LG to upload brand-approved creative files, which dealers could then
customize with their own text and images. The Media Builder
eliminated additional design fees and hastened both the distribution
and use of the latest brand assets.
LG's user base will include over 100,00
0 users across the company's
Home Electronics, Home Appliances, and Mobile divisions. External
users will include ad agency partners and distributors. LG's
customized Widen DAM system will house product photography, marketing
collateral, online assets, owners' manuals, advertising assets, and
"Global Power Brands like LG create, distribute and repurpose assets
on a scale that is difficult to maintain and manage with in-house
home-made solutions. LG, like many other large enterprises, felt
these pains and looked for a better solution," said Al Falaschi,
customer marketing manager at Widen. "Scalability and the ability to
innovate functionality are core strengths of Widen's SaaS Digital
Asset Management solution. We take care of upgrades and scaling,
enabling marketers, sales teams, executives, and creatives to do what
only they can do. We're excited about our partnership with LG and
look forward to helping them maximize usage of their digital assets."
About LG Electronics USA
LG Electronics USA, Inc., based in
Englewood Cliffs, N.J., is the North American subsidiary of LG
Electronics, Inc., a $45 billion global force and technology leader
in consumer electronics, home appliances and mobile communications.
In the United States, LG Electronics sells a range of stylish and
innovative home entertainment products, mobile phones, home
appliances, commercial displays, air conditioning systems and energy
solutions, all under LG's "Life's Good" marketing theme. LG
Electronics is a 2013 ENERGY STAR Partner of the Year. For more
information, please visit www.lg.com.
About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has
honed its more than 60 years of experience in premedia services and
color management specifically for assisting customers with building
brand equity and supporting consistent brand representation across
print and Web communications. Through its inventive suite of
Web-based digital asset management applications, Widen software
services provide marketing networks with real-time, Web-based access
to clients' digital asset libraries, subsequently eliminating manual
search and file preparation time, costs related to replacing images
and videos that cannot be located, and added costs for hardware,
software and upgrades. For more information, visit:
Widen Enterprises, Inc.
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