Women's Health, FEED & Unilever Announce 2nd Annual RUN10 FEED10 Nationwide Event Series

 Women's Health, FEED & Unilever Announce 2nd Annual RUN10 FEED10 Nationwide
                                 Event Series

Runners Can Feed 10 Americans in Need by Committing to 10K Race


Ashley Greene, Nikolaj Coster-Waldau, Cobie Smulders, Lauren Bush Lauren &
more in Celebrity PSA

Good Morning America to be Media Partner

- Register Online at RUN10FEED10.com -

PR Newswire

NEW YORK, July 10, 2013

NEW YORK, July 10, 2013 /PRNewswire/ --Women's Health, the fastest-growing
international women's magazine in the world today with a global readership of
22 million, and FEED, the social business founded by Lauren Bush Lauren, whose
mission is to "Create Good Products That Help FEED the World," are partnering
for the 2nd annual RUN10 FEED10 10K race series to motivate consumers
nationwide to help fight domestic hunger. In its inaugural year, RUN10 FEED10
raised over 1 million meals to support the cause and in 2013, the bar is set
even higher.

(Photo: http://photos.prnewswire.com/prnh/20130710/NY44834)

(Logo: http://photos.prnewswire.com/prnh/20120719/MM43494LOGO)

"Women's Health isproud toannounce details for our 2^nd annual RUN10 FEED10
national event series, with partners FEED and Unilever. The
conceptbehindRUN10 FEED10 issimple: run a 10K and feed 10 hungry people in
your hometown," states Women's Health Publisher Laura Frerer-Schmidt. "Right
now, over 50 million Americans don't know where their next meal is coming
from.By participating in RUN10 FEED10,Women's Health readerscan make a huge
impact in a very simple way."

Timed 10k races will take place in New York, Chicago and San Francisco. People
living in Boston, Los Angeles, Miami and Seattle can participate in one of the
Women's Health "Fun Runs." If runners don't live in one of the RUN10 FEED 10
host cities, they can still participate by registering via RUN10FEED10.com to
run their own 10k. A partnership with WalkJogRun enables the program to
operate virally through a free RUN10 FEED10 training app (available on iTunes)
that brings the event to every city in the country.

"RUN10 FEED10 is a terrific way to get involved in the fight to end hunger
here in America. By combining fitness and philanthropy, runners get a double
dose of accomplishment by challenging themselves and helping others," says
FEED CEO and Founder, Lauren Bush Lauren. "Building on last year's momentum,
we hope that this year's run will have even more of an impact, particularly
because we've expanded into new cities."

Kicking off the event series in New York City on September 22, 2013, thousands
of participants will run down the West Side Highway for the timed race ending
at Pier 84 at Hudson River Park.A post-race wellness festival will feature
yoga sessions, nutrition and beauty consultations and great giveaways from
sponsors. Plus, singer and actress, Naya Rivera, will kick off the NYC event
and perform a special concert for the runners. Expanding this year, RUN10
FEED10 will launch timed races in Chicago and San Francisco, and also feature
the robust wellness festivals post-race.

Women's Health is excited to partner with "Good Morning America," the Emmy
Award winning morning show, to bring RUN10 FEED10 to households nationwide and
inspire viewers to run for the cause. Weekend Meteorologist, Ginger Zee, will
be broadcasting live from the New York City flagship event, running alongside
the participants, as well as speaking to special surprise guests. "I am
thrilled to be a part of RUN10, FEED10 in September," said GMA weekend
meteorologist Ginger Zee. "By broadcasting from the event, GMA hopes to bring
awareness to fighting domestic hunger and I could not be more excited to be
running along with the group—time to start training!" Tune in to GMA on
September 22^nd and head to http://gma.yahoo.com/ for more details.

The day will include:

  oAn unforgettable experience running a 10K for those in need with thousands
    of others
  oPre- and post-race activities including guided stretches and yoga with a
    special guest trainer
  oTons of freebies, experiences and giveaways from FEED, Unilever Brands –
    Degree for Women, Lipton Tea, Simple Skin Care, Vaseline – and other great
    brands including Birkenstock, Cigna, Ford Fiesta, Kellogg Nourish, OPI,
    Panasonic Beauty, Sketchers and more.

"RUN10 FEED10 aligns wonderfully with our mission to help people look good,
feel good and get more out of life, our Sustainable Living Plan goal to help
one billion people take action to improve their health and well-being and our
belief that together small actions can make a big difference," said Christine
Cea, Senior Director, Marketing Communications, Unilever. "Women's Health,
FEED, our participating brands –Degree for Women, Lipton Tea, Simple Skin Care
and Vaseline – and especially the thousands of participants in RUN10 FEED10
will indeed make a very big difference in the lives of America's food insecure

2013 locations and dates:

New York: September 22*   Chicago: October 6*
Seattle: September 29     Miami: October 12
Los Angeles: September 29 San Francisco: October 27*
Boston: October 5         *timed race

Women's Health has produced a 2013 PSA to raise awareness and encourage
consumer participation with new talent including Ashley Greene, Nikolaj
Coster-Waldau, Cobie Smulders and returning stars Elizabeth Banks, Kristen
Bell, Joel McHale, Kerry Washington, Allison Williams and Lauren Bush Lauren.
The PSA can be seen at RUN10FEED10.com.

Visit www.RUN10FEED10.com to register. Included in your registration is race
entry, your donation of 10 meals and a limited-edition FEED bag. Women's
Health is encouraging all participants to raise $100 on Crowdrise.com by
October 27, National Make A Difference Day. Share your page with your friends
and family to spread the word! It only takes 10 friends donating $10 each to
raise an extra $100 for your community.

Public Relations Contact: Lindsey Benoit, Women's Health-
lindsey.benoit@rodale.com/ 212.573.0380

ABOUT WOMEN'S HEALTH: (www.womenshealthmag.com)Women's Health is the must-have
companion for today's modern woman. From beauty to style to fitness, Women's
Health propels 22 million consumers into action, providing the motivation and
the inspiration for them to make instant, positive changes in their lives.
Launched in October 2005 and published 10 times a year by Rodale Inc., Women's
Health has quickly grown into a multimedia brand that includes branded
books,mobile applications, and renowned events. The magazine has received
numerous industry accolades including the 2011 ASME National Magazine Award in
the category of General Excellence in Fashion, Service, and Lifestyle and was
also nominated for the ASME of General Excellence again in 2013. In March
2010, Women's Health was for the second time included on Adweek's annual Hot
List, securing the No. 2 spot, and was named Magazine of the Year by
Advertising Age in October 2009. . For more up-to-the-minute information,
visit www.womenshealthmag.com and get instant updates via Twitter
(@WomensHealthMag) and Facebook (Women's Health Magazine).

ABOUT FEED: (www.feedprojects.com) After witnessing the effects of hunger
firsthand when traveling as a WFP Honorary Spokesperson,Lauren Bush Lauren
founded FEED Projects in 2007 with the mission of "Creating Good Products That
Help FEED the World." Every product sold has a measurable donation attached to
it and, to date, the social business has been able to donate over $6 million
and provide nearly 60 million school meals globally through the United Nations
World Food Programme.FEED has also supported nutrition programs around the
world, providing vitamin supplements to over 3.5 million children through
UNICEF. Over the past six years, FEEDhas forged successful partnerships with
companies such as Target, Disney, Pottery Barn, Clarins, Whole Foods, Gap,
DKNY, Links of London, Godiva and TOMS.FEED products are available online and
at retail locations around the world. For more information,please
visitwww.FEEDprojects.com or follow FEED on Facebook (FEED Projects) and
Twitter (@FEEDProjects).

ABOUT UNILEVER: Unilever is one of the world's leading suppliers of Food, Home
and Personal Care products with sales in over 190 countries. Our products are
present in 7 out of 10 homes globally and are used by over 2 billion people on
a daily basis. In the United Statesthe portfolio includes brand icons such
as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy,
Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare,
Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!,
Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's,
Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St.
Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the
preceding brand names are trademarks or registered trademarks of the Unilever
Group of Companies. Our ambition is to double the size of our business, whilst
reducing our overall environmental footprint (including sourcing, consumer use
and disposal) and increasing our positive social impact. We are committed to
helping more than a billion people take action to improve their health and
well-being, sourcing all our agricultural raw materials sustainably by 2020,
and decoupling our growth from our environmental impact. Supporting our three
big goals are more than 50 time-based targets. See more on the Unilever
Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employsmore than 10,000 peopleinthe United States – generating
over $9 billion in sales in 2012. For more information, visit

The weekend edition of ABC's "Good Morning America" airs every Saturday and
Sunday morning on the ABC Television Network (check local listings). The
program is anchored by Dan Harris and Bianna Golodryga. Ron Claiborne is the
news anchor and Ginger Zee is weather anchor. Rachel Smith is entertainment
reporter. Tom Cibrowski is the senior executive producer and John Ferracane is
senior broadcast producer. "Good Morning America" Saturday and Sunday brings
viewers up-to-the-minute breaking news and weather, as well as topical feature

SOURCE Women's Health
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