LendingTree Launches New Technology Platform for its Education Vertical New platform expected to improve site conversion, marketing ROI, lead quality for schools and customer experience PR Newswire CHARLOTTE, N.C., July 10, 2013 CHARLOTTE, N.C., July 10, 2013 /PRNewswire/ -- LendingTree announced today that it has launched a new technology platform for its education vertical, DegreeTree. The improved school matching algorithm and upgraded marketing analytics platform enables real time supply and demand managementwhich enhances the customer experience and conversion rates for partners. A branded LendingTree channeland integration with LendingTree.com is expected to result in lead quality improvements. (Logo: http://photos.prnewswire.com/prnh/20110518/MM04455LOGO ) DegreeTree allows users to search over 1,200 degree programs and connect with relevant schools in a new, LendingTree-branded experience. "DegreeTree is leveraging the high value of the LendingTree brand, which is consistently rated among the top brands in the financial space. Leveraging the trust and security of LendingTree is the next step in the DegreeTree evolution, aimed at producing and delivering a more confident and higher motivated student for our schools," said Tamara Kotronis, General Manager of DegreeTree. About DegreeTree DegreeTree, a subsidiary of Tree.com, is the trusted online portal for connecting prospective students with accredited online degree programs and institutions. DegreeTree allows users to search over 1,200 degree programs and connect with relevant schools in a convenient online experience. Through its comprehensive information center, DegreeTree.com provides online tools and resources to help students make the right choice for advancing their education. About LendingTree, LLC LendingTree, LLC is the nation's leading online source for competitive home loan offers, empowering consumers during the mortgage, refinance or auto loan process. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan. Since inception, LendingTree has facilitated more than 30 million loan requests and $214 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE). For more information go to www.lendingtree.com, dial 800-555-TREE, join our Facebook page and/or follow us on Twitter @LendingTree. MEDIA CONTACT: Megan Greuling (704) 943-8208 Megan.Greuling@tree.com SOURCE LendingTree Website: http://www.lendingtree.com
LendingTree Launches New Technology Platform for its Education Vertical
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