Fast Company and Target Announce Winner of the Co.Labs & Target Retail
Digital concept designed to simplify group shopping earns $75,000 grand prize
NEW YORK & MINNEAPOLIS -- July 10, 2013
Fast Companyand Target Corp.(NYSE:TGT) today announced that Divvy, a digital
group shopping concept created by Team Pilot, is the winner of the $75,000
grand prize in the Co.Labs & Target Retail Accelerator.
The Co.Labs & Target Retail Accelerator from Fast Company and Target was a
unique partnership designed to foster digital innovation in retail by
challenging developers to build a new mobile experience for Target. Work is
already underway to bring the Divvy concept to life for Target guests.
“The Retail Accelerator set out to find fresh and innovative ideas for a new
mobile experience for Target, and the developer community absolutely exceeded
our expectations,” said Casey Carl, Target's President of Multichannel and
Senior Vice President of Enterprise Strategy. “Selecting a winner wasn’t easy.
But Team Pilot’s ability to make group shopping more convenient and seamless
for guests made the project stand out above the others.”
A group of New York-based digital developers and co-workers who dubbed
themselves Team Pilot submitted the winning application, Divvy, which is
designed to improve the group shopping experience by allowing multiple users
to update a shopping list in real time while making it easier to split the
bill and distribute receipts.
For an in-depth look at Team Pilot’s design and development philosophy, check
out today’s Co.Labs post http://www.fastcolabs.com/acceleratorwinner and for a
Q&A with members of the team go to A Bullseye View, Target’s online magazine.
“The quality of the entries was extremely competitive--many of these were
fully spec'd, fully designed apps with proven technical teams behind them,”
said Co.Labs Editor, Chris Dannen. “Still, Divvy blew away the judges with
clarity of concept and a highly polished look and feel.”
The Retail Accelerator drew more than 350 registrants and 76 completed entries
between March and April 2013. Seven finalists were selected in May by a panel
of industry experts including Target’s Mr. Carl; Matt Mankins, CTO of
FastCompany.com; Tom Preston-Werner, CEO of Github; and Ruchi Sanghvi, VP of
operations for Dropbox and Suhail Doshi, CEO of Mixpanel.
The seven finalists’ concepts were all profiled in Fast Company’s Co.Labs
vertical. http://www.fastcolabs.com/acceleratorfinalists Co.Labs is a
fast-moving look at the creative technologists who are pushing industries into
the future--and the methods, philosophies and concepts underlying their code.
The seven finalist teams received $10,000 to build their concepts into
functioning prototypes and then in June presented to a panel of Target
executives including Mr. Carl; Jeff Jones, Target EVP and CMO; Laysha Ward,
President of Target Community Relations; and Jason Goldberger, SVP of
Target.com and Mobile.
About Fast Company
Fast Company is the world's leading progressive business media brand, with a
unique editorial focus on innovation in technology, ethonomics, leadership,
and design. Written for, by, and about the most progressive business leaders,
Fast Company and FastCompany.com inspire readers and users to think beyond
traditional boundaries, lead conversations, and create the future of business.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,832 stores
– 1,784 in the United States and 48 in Canada – and at Target.com. Since 1946,
Target has given 5 percent of its profit through community grants and
programs; today, that giving equals more than $4 million a week. For more
information about Target’s commitment to corporate responsibility, visit
For more information, visit Target.com/pressroom.
Photos/Multimedia Gallery Available:
Target Public Relations
Eddie Baeb, 612-761-9658
Target Media Hotline, 612-696-3400
Tara Mitchell, 212-389-5457
Executive Marketing Director
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