Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

    Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

Wave One Winner Helping Hands Food Pantry Hits 356 MPGe, Setting High Bar for
New Challengers

PR Newswire

WEST CALDWELL, N.J., July 10, 2013

WEST CALDWELL, N.J., July 10, 2013 /PRNewswire/ --Building on the success of
wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of
the competition, which brings together seven prolific environmental
influencers from N.Y., N.J. and Conn. These ecologically-conscious influencers
will borrow Prius Plug-In vehicles and compete against one another to see who
can garner the highest overall MPG over the course of a 30-day period.

Toyota also recently announced the first wave winner of the Prius Plug-In MPG
Challenge, which launched in May. The Helping Hands Food Pantry, a
donation-run group established by a local councilman and minister in Teaneck,
N.J., that provides free, supplemental groceries to needy residents, claimed
the top spot with an average of 356 MPGe* over 506 total miles driven – 261
MPGe more than the vehicle's official estimated average in EV Mode. As a
result of this considerable accomplishment, the Helping Hands Food Pantry will
receive a $2,500 contribution for its achievement.

Participants in the second wave of the Toyota Prius Plug-In MPG Challenge

  oEarth Day New York, a nonprofit organization promoting environmental
    awareness and solutions through partnerships with schools, community
    organizations, businesses and government
  oEcoKaren, a chiropractor-turned-green-living-consultant and blogger
    focused on the connection between the environment and health
  oGreen-4-U, a resource for people who want to know more about green living
    but do not know where to start
  oGreen Divas, a radio show and blog offering listeners information on green
    and sustainable living
  oGreen Living Guy, author and editor of the "Green Guru" series
  oInhabitat, a blog devoted to the future of design, tracking the
    innovations pushing architecture and home design towards a smarter and
    more sustainable future
  oNew York Green Advocate, a blog authored by environmental activist Paul
    McGinniss focused around the latest news about the world environment,
    sustainable living, renewable energy and green building

"As the first wave of the Challenge comes to a successful end, we look forward
to an equally spirited competition between our environmental influencers for
wave two," said David Christ, general manager of Toyota's New York Region.
"The Prius Plug-In MPG Challenge is yet another opportunity for Toyota to
demonstrate its commitment to educating drivers on how they can make an
ecological difference in this world."

To be eligible to win, participants must drive a minimum of 300 miles total
and 75 miles each week. The highest overall MPG according to the Prius' trip
computer per 30-day challenge wins a $2,500 donation to the charity of their
choice. Second and third place winners also receive charitable donations of
$1,000 and $500. All participants will also receive a $200 gas card.

Wave two challengers will document their activity in real-time via social
channels, including:


*Miles per gallon gasoline equivalent (MPGe) is a measure of the average
distance traveled per unit of energy consumed.

Media Contact:
Megan Nemeh
SHIFT Communications for Toyota
(415) 591-8409

About Toyota
Toyota (NYSE:TM) established operations in the United States in 1957 and
currently operates 10 manufacturing plants. There are more than 1,500 Toyota,
Lexus and Scion dealerships in the United States, which sold more than 2
million vehicles in 2012. Toyota directly employs over 31,000 in the United
States and its investment here is currently valued at more than $19.5 billion,
including sales and manufacturing operations, research and development,
financial services and design. Toyota's annual purchasing of parts, materials,
goods and services from U.S. suppliers totals over $27.5 billion.

For more information about Toyota, visit,


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