Zacks Industry Outlook Highlights: Macy's, Amazon, Apple, Barnes & Noble and Google

 Zacks Industry Outlook Highlights: Macy's, Amazon, Apple, Barnes & Noble and

PR Newswire

CHICAGO, July 10, 2013

CHICAGO, July 10, 2013 /PRNewswire/ --Today, Zacks Equity Research discusses
the U.S. e-Commerce, part 1, including Macy's (NYSE:M-Free Report), Amazon
(Nasdaq:AMZN-Free Report), Apple (Nasdaq:AAPL-Free Report), Barnes & Noble
(NYSE:BKS-Free Report) and Google (Nasdaq:GOOG-Free Report).


Industry: e-Commerce, part 1


Apparel is a huge market, and although online sales are currently under 10% of
total apparel sales, the category already generates the most dollars. Selling
tools such as zoom, color swatching and configurators are helping the process.
Even primarily brick-and-mortar outfits like Macy's (NYSE:M-Free Report) see
that consumers purchasing through multiple channels (online and offline
stores) tend to spend more.

This is encouraging traditional retailers to offer an online store to
supplement their physical stores. Online sales also show better conversions
since searches usually draw consumers with a prior intention to purchase.
eMarketer estimates that apparel will be the fastest-growing category over the
next few years, making up around 20% of total retail e-Commerce sales by 2016.

The increase in technology purchases over the Internet is driven by not only
individual consumers, but also companies and governments. The efficient and
timely processing of orders, choice of payment options, subscription-selling
and sales under the SaaS model are all facilitators. eMarketer estimates that
online sales of consumer electronics goods will nearly double over the next
four years to touch $80.2 billion by 2016.

The Association of American Publishers says that


sales in the U.S. grew 34% in 2012, following triple-digit growth in the four
preceding years. With a penetration of just 16%, scope for market expansion is
present. However, the shift in preference from e-readers to tablets that offer
other forms of entertainment, such as movies, games, songs and so on, is a

[Bowker Market Research survey and]

U.S. players continue to see strength in international markets. Amazon
(Nasdaq:AMZN-Free Report) and Apple (Nasdaq:AAPL-Free Report) are the primary
channels facilitating international expansion, although Barnes & Noble
(NYSE:BKS-Free Report), other smaller players and local companies in
international markets are also playing a part.

Nearly 85% of the Internet-using audience in the U.S. watched videos in May.





Free Report

) sites remained the forerunner facilitating online


consumption, with significantly higher unique viewers (UVs) than any of the

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