EMC Elevates Data Protection Strategy with Sweeping Array of New Products

  EMC Elevates Data Protection Strategy with Sweeping Array of New Products

New Data Domain Systems Deliver 4x Performance, 10x Scalability; Data
Protection Suite Enhanced with Deeper Storage and Virtualization Integration;
Mozy Makes Cloud Backup Easier to Scale and Manage

PR Newswire

HOPKINTON, Mass., July 10, 2013

HOPKINTON, Mass., July 10, 2013 /PRNewswire/ --News Summary:

  oEMC^® advances its data protection portfolio while further extending its
    leadership and enabling customers to deploy new Protection Storage
    Architectures that address today's and tomorrow's data protection
  oNew EMC Data Domain^® systems deliver up to 27x more scale than the
    closest competitor—enabling customers to eliminate storage silos by
    consolidating all backup and archive data on a single protection storage
  oEnhancements to the recently announced EMC Data Protection Suite deliver
    deeper integration with Data Domain systems and EMC storage, new
    optimizations for virtual environments and greater visibility and control
    for the protection of enterprise applications.
  oMozy^® by EMC delivers a new suite of features designed to make cloud
    backups easier to scale and manage.

Interact and Share:

  oView the Backup to the Future Launch Event
  oInteract online with EMC data protection experts and ask questions about
    the new products
  oStay connected with EMC Backup and Recovery: Twitter, Facebook, YouTube,
    and LinkedIn 
  oFollow the EMC Backup and Archive Community and join in the conversation

EMC Corporation (NYSE:EMC) today announced a broad array of new hardware and
software products that enable customers to deploy new Protection Storage
Architectures that address today's and tomorrow's data protection challenges.
The new products cut across the company's market leading Data Domain, Avamar,
NetWorker and Mozy product lines.

Backup administrators are facing increasing pressure to meet the needs of a
diverse set of stakeholders that includes application owners, virtual machine
administrators and storage and server administrators. Many of these
stakeholders wish to increase the control and visibility into the protection
of the environments they manage and have implemented their own solutions. The
result is an "accidental architecture" that consists of a fragmented set of
data protection processes and infrastructure silos, the ownership of which is
often unclear.

With today's announcement, EMC is delivering a full range of capabilities that
enable backup teams to transform from the chaos of the accidental architecture
to a more effective Protection Storage Architecture that meets the demands of
the business. The key tenets of EMC's Protection Storage Architecture are:

  oProtection Storage: The anchor of the architectures is cost- and
    capacity-optimized storage with high data durability that can deliver
    disaster recovery, backup and archive.
  oData Source Integration: Leverages both the optimized data flows and user
    interfaces of data sources including hypervisor, application and storage,
    to deliver the performance and visibility internal customers want.
  oData Management Services: A catalog of all data copies plus reporting and
    analytics for compliance.

Technology Highlights:

  oNew Midrange Data Domain Systems: The new Data Domain DD2500, DD4200,
    DD4500 and DD7200 systems deliver the performance and scalability to
    cost-effectively consolidate all backup and archive data onto a single,
    easy-to-manage protection storage platform. These new midrange systems are
    up to 4x faster and 10x more scalable than the existing Data Domain
    systems they replace.In addition, the new systems support up to 540 data
    streams, a 3x increase that further enables complete consolidation of
    backup and/or archive data. Designed to lower total cost of ownership for
    backup and archive storage, the new systems provide up to a 38% lower
    cost-per gigabyte.
  oExtended Backup and Archive Application Support: Empowering application
    owners is critical to delivering a Protection Storage Architecture. Data
    Domain systems now support direct backup from SAPHANA Studio via NFS –
    enabling SAP HANA DBAs to leverage efficient protection storage while
    maintaining control of backup processes. In addition, DD Boost^TM for
    Oracle RMAN now supports Oracle Exadata and SAP running on Oracle –
    enabling DBA control of faster, more efficient backup and disaster
    recovery. To support a broader range of archive storage environments, Data
    Domain systems now offer seamless integration with archiving applications
    from OpenText, IBM and Dell. With these new integrations, Data Domain
    systems can be deployed with over 20 products for file, email, SharePoint,
    content management and database archiving.
  oData Protection Suite Enhancements: EMC Avamar^® 7 now supports all major
    data center workloads being directed to Data Domain systems, with the
    addition of file system and NAS/NDMP backups. With this addition, all
    major data center workloads can now be protected by the combined solution.
    Avamar extends its leadership for virtual environments with new VM Instant
    Access, which allows a VM to be booted from a Data Domain system and
    up-and running in under 2 minutes. Also, a new VMware vSphere web client
    allows VMware administrators to manage Avamar backup and recovery directly
    from a familiar interface. EMC NetWorker^® 8.1 introduces new integrated
    snapshot management, featuring a new wizard-based user interface,
    auto-discovery, and intelligent assignment of snapshot storage.
    Integrations with Data Domain systems are tightened, with Data Domain
    Boost support over Fibre Channel. This enables 50% faster backups and 2.5x
    faster restores compared to VTL-based configurations. Finally, NetWorker
    is delivering a complete refresh of its VMware support, leveraging Avamar
    technology services.
  oNew Cloud Backup Functionality: Mozy by EMC makes it easier to scale cloud
    backup while reducing cost and complexity. New Active Directory
    integration reduces the administrative burden of separately creating user
    accounts and enhances self-service, which greatly reduces the TCO.
    Simplified storage management introduces new storage pools which means
    less time spent monitoring storage quotas at the individual machine level.
    Finally, keyless activation accelerates the process for provisioning new
    users, resulting in greater scalability.

Customer Quote:

Mike Strenge, Senior Vice President, Information Technology, Great Western

"Previously, Great Western Bank struggled just to meet backup and recovery
SLAs, and still worried about our ability to recover data and systems in a
fashion that carried no impact to our business in the event of a disaster.
EMC's data protection solutions alleviated those most basic concerns, and have
additionally enabled the IT team to take a more strategic role in the bank's
aggressive acquisition objectives. We're confident that we have the data
protection infrastructure to support the change and growth of our business
objectives. The flexibility and choice that come with EMC's suite of
integrated software and hardware solutions gives us the opportunity to
architect our data protection strategy without having to choose from a set of

Analyst Quote:

Robert Amatruda, Research Director for Data Protection and Recovery, IDC

"Organizations must have an effective data protection strategy and
infrastructure in place as they transform their IT and business objectives.
EMC's array of data protection solutions announced represents coalescence of
proven, existing products with new features and functionality allowing
customers to free themselves from the antiquated backup products and processes
to a more flexible, holistic approach."

EMC Executive Quote:

Guy Churchward, President, EMC Backup Recovery Systems Division

"Deployment of a Protection Storage Architecture, which arrests the
proliferation of the 'accidental architectures' we talk so much about, is the
best strategy for ensuring effective data protection. Accidental architectures
are an outgrowth of users addressing individual data protection challenges
reactively as they arise, and applying costly silo'd or 'one size fits all'
products and solutions that become difficult to manage, optimize and pay for.
The products we've announced today pave the way for our customers to
consolidate their data protection strategy and infrastructure, and enable them
to proactively prepare for the data protection challenges that accompany
transformational IT initiatives."


All new EMC data protection products will be generally available in the third
quarter of 2013 and will also be available within VSPEX^TM Proven
Infrastructures in the same timeframe.

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computing. Through innovative
products and services, EMC accelerates the journey to cloud computing, helping
IT departments to store, manage, protect and analyze their most valuable asset
– information – in a more agile, trusted and cost-efficient way. Additional
information about EMC can be found at www.EMC.com.

EMC, Avamar, BOOST, Data Domain, Mozy, NetWorker and VSPEX are registered
trademarks or trademarks of EMC Corporation in the United States and other
countries. VMware is a trademark of VMware, Inc. in the United States and
other countries. All other trademarks used herein are the property of their
respective owners.

SOURCE EMC Corporation

Website: http://www.emc.com
Contact: Ed Luboja, (203) 210-7404, Edward.Luboja@emc.com
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