Tim Hortons introduces first certified Gluten-Free menu item

New Gluten-Free Coconut Macaroon offers celiac and gluten-intolerant guests a 
tasty treat to enjoy with Canada's Favourite Coffee 
OAKVILLE, ON, July 10, 2013 /CNW/ - For the estimated one in 133 Canadians 
affected with celiac disease, grabbing a quick prepared snack when they're 
on-the-go is not a simple task, as hidden sources of gluten in product 
ingredients are always top-of-mind. To help make that choice easier, Tim 
Hortons is now offering a new Gluten-Free Coconut Macaroon - the first menu 
item in a Canadian quick service restaurant to be certified gluten-free 
through the Canadian Celiac Association (CCA) Gluten-Free Certification 
"We've made a commitment to our guests to provide balanced menu choices, and 
the new Gluten-Free Coconut Macaroon is an example of that," says Donna 
Finelli, Vice President Marketing, Food and Merchandise, Tim Hortons. "Given 
the growing number of people who have celiac disease and gluten intolerance, 
we're making it just a little bit easier for friends and families to enjoy 
eating together at our restaurants. And the new macaroon tastes fantastic, 
which makes it a great snacking option for everyone, not just those with 
gluten intolerance." 
The Tim Hortons Gluten-Free Coconut Macaroon is certified through the Canadian 
Celiac Association Gluten-Free Certification Program, Canada's only voluntary 
certification program designed for manufacturers of gluten-free products. The 
CCA's Gluten-Free Certification Program trademark assures Canadians with 
celiac disease and gluten intolerance that products are safe to consume. 
"Living gluten-free can be challenging, especially when it comes to dining 
out," says Peter Taylor, Executive Director, Canadian Celiac Association. "The 
new Gluten-Free Coconut Macaroon is a clear example of Tim Hortons' leadership 
in the quick service restaurant industry for offering a high quality, high 
value product to a growing segment of the population." 
The new Gluten-Free Coconut Macaroon is a meringue-style cookie made with real 
coconut and drizzled with milk chocolate, and is sold in a pre-wrapped 
two-piece package to avoid cross-contamination. It's available at Tim Hortons 
restaurants across Canada for $1.29. 
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
espresso-based hot and cold specialty drinks including lattes, cappuccinos and 
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh 
Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked 
goods, including our trademark donuts. As of March 31st, 2013, Tim Hortons had 
4,288 systemwide restaurants, including 3,453 in Canada, 808 in the United 
States and 27 in the Gulf Cooperation Council. More information about the 
Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: 
About the Canadian Celiac Association 
The Canadian Celiac Association (CCA) is the national voice for people who are 
adversely affected by gluten, and is dedicated to improving diagnosis and 
quality of life. Based in Mississauga, Ontario with 28 Chapters across the 
country, its mission includes advocacy, education, research and community 
support. More information about the Association is available at www.celiac.ca. 
Follow the CCA on Twitter: www.twitter.com/CCAceliac. 
About the Gluten-Free Certification Program 
The Gluten-Free Certification Program (GFCP) is a voluntary certification 
program designed to help brand owners differentiate their gluten-free products 
from the increasing clutter of gluten-free claims, by displaying the GFCP 
trademark. Based on a robust third-party audit certification process at the 
manufacturing facility, the GFCP verifies their ability to regularly meet 
stringent requirements when managing gluten as part of their food safety 
The GFCP is endorsed by the Canadian Celiac Association and was developed so 
consumers can shop with confidence by selecting safe, reliable and gluten-free 
products displaying the GFCP trademark. 
For further information or to arrange an interview, please contact: 
Michelle Robichaud robichaud_michelle@timhortons.com 905.339.5047 
Image with caption: "Tim Hortons introduces its first menu item certified by 
the Canadian Celiac Association Gluten-Free Certification Program. The Tim 
Hortons Gluten-Free Coconut Macaroon is a delicious meringue-style cookie made 
with real coconut and drizzled with milk chocolate. It's available in a 
pre-wrapped two-piece package at all Tim Hortons restaurants for $1.29. (CNW 
Group/Tim Hortons)". Image available at:  
SOURCE: Tim Hortons 
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CO: Tim Hortons
ST: Ontario
-0- Jul/10/2013 12:00 GMT
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