RBC invests in Dieppe with new retail store, first in New Brunswick

RBC invests in Dieppe with new retail store, first in New Brunswick 
HALIFAX, July 10, 2013 /CNW/ - RBC has invested in its operations in one of 
the fastest growing areas in Atlantic Canada with a new RBC Retail Store. 
Located at 231 Champlain Street in Dieppe, this new retail store is the first 
of its kind in New Brunswick. With the Dieppe store, RBC 29 branches in New 
Brunswick and 114 across Atlantic Canada. 
The new store offers a fresh take on the bank branch experience with 
interactive advice areas, "touch" or surface screen technology, and a more 
open area for customers. It is designed to support the customer's "life 
events" such as purchasing a home or saving for retirement, offering solutions 
to help clients make sound financial decisions. 
"Dieppe seems to be growing bigger by the day and we are thrilled to provide 
the area with a unique client experience to support their financial 
decisions," said Lisette Michaud-Carrier, RBC's regional vice-president for 
Eastern N.B. & P.E.I. "The reaction from residents has been overwhelmingly 
positive, we are receiving tons of fantastic feedback from new and existing 
clients alike. They love the new retail store, the technology, the convenience 
of evening and Saturday hours, and of course, the always helpful RBC team." 
RBC Retail Stores offer: 

    --  A casual atmosphere where clients can ask questions or gather
        information on their own and get personal tailor-made advice
    --  State of the art interactive technology to help clients get
        answers to the financial questions they find important
    --  Increased staff interaction to assist clients with their
        banking needs
    --  Events and seminars for all clients and members of the

Dieppe customers have access to a full team of mobile professionals including 
small business bankers, commercial bankers, financial planners, investment and 
retirement planners, and mortgage specialists.

To celebrate the opening, RBC is making a $10,000 donation to Habitat for 
Humanity's Moncton chapter.

"This is our way of marking this special occasion and giving back to the 
community that has so enthusiastically supported us," said Amy Lynn Ellis, 
manager of RBC's Dieppe store. "We invite everyone to drop by for a tour of 
the store at 231 Champlain Street."

RBC has the largest branch and ATM network and the strongest geographic reach 
from coast to coast with over 1,200 branches - 17 per cent more than the 
closest competing financial institution - and 4,227 ATMs across the country. 
The newly designed retail stores are part of RBC's commitment to evolving its 
branch network into a best in class retail store and advice centre by 
addressing clients' four key needs: service, advice, access and convenience, 
and value for money.

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under 
the master brand name RBC. We are Canada's largest bank as measured by assets 
and market capitalization, and among the largest banks in the world, based on 
market capitalization. We are one of North America's leading diversified 
financial services companies, and provide personal and commercial banking, 
wealth management services, insurance, investor services and wholesale banking 
on a global basis. We employ approximately 80,000 full- and part-time 
employees who serve more than 15 million personal, business, public sector and 
institutional clients through offices in Canada, the U.S. and 49 other 
countries. For more information, please visit rbc.com.

RBC supports a broad range of community initiatives through donations, 
sponsorships and employee volunteer activities. In 2012, we contributed more 
than $95 million to causes worldwide, including donations and community 
investments of more than $64 million and $31 million in sponsorships.

Trish Vardy, RBC Public Affairs, Atlantic Canada, 902 

SOURCE: RBC Royal Bank

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CO: RBC Royal Bank
ST: New Brunswick

-0- Jul/10/2013 11:00 GMT

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