#StaplesHasIt Opens the Back-to-School Shopping Season with New
Company Rings “First Bell” at NASDAQ, Announces Season-Long Savings for Back
to School and Expanded Selection
FRAMINGHAM, Mass. -- July 10, 2013
Staples, Inc. (NASDAQ: SPLS), the world’s largest office supply company and
second largest internet retailer, marked the official start of the 2013
back-to-school shopping season today by opening the NASDAQ market with the
“first bell.” The company also announced the new Reward-A-Classroom program,
great savings opportunities and an expanded selection of school supplies.
“Staples has it all for the back-to-school season, with tremendous savings and
a huge selection of products that ranges from essential supplies to the latest
technology,” said Demos Parneros, president, North American stores and online,
Staples. “Staples supports teachers and with our new Reward-A-Classroom
program, we make it easy and affordable for parents and educators to work
together to keep the classroom stocked all year long.”
Teachers spend an average of $356 a year of their own money on supplies and
instructional materials, according to the National School Supply and Equipment
Association. To help educators throughout the school year, Staples is
introducing the Reward-A-Classroom program. Starting today, in addition to the
five percent in Staples Rewards® all members earn, parents can now earn extra
Rewards for a teacher of their choice when they link their Rewards account.
Here’s what teachers get when parents participate in Reward-A-Classroom and
*Five percent back in Rewards on every Copy & Print purchase
*Two percent back in Rewards on everything else
Additionally, for their own purchases educators can earn five percent back in
Rewards on everything, including technology and services, plus an additional
five percent back in Rewards on teaching and art supplies through the Teacher
Rewards program. All Rewards members receive free shipping on Staples.com
orders, with next day delivery to 98 percent of the U.S.
“Staples knows how much teachers go above and beyond everyday to educate their
students, often devoting not only their time and energy, but personal
resources,” said Alison Corcoran, senior vice president marketing, North
American stores and online, Staples. “We’re dedicated to helping teachers save
money year round, rewarding them on their everyday purchases, and providing a
convenient one-stop shopping experience.”
In addition to teachers, parents have many reasons to shop at Staples this
back-to-school season, from a wide selection of all the top brands to great
ways to save, including:
*Five percent back in Rewards on everything in the store.
*The return of the popular Back-to-School Savings Pass, which provides
customers a 15 percent discount on supplies. Available for purchase for
$10 through Aug. 31, the savings pass is valid until Sept. 21, and can be
used once a day.
*Extreme deals featuring items as low as a penny can be viewed through the
weekly circular at www.staples.com/weeklyad. For example, this week
shoppers will find incredible deals such as Bic round stick pens, 3x5
index cards and a Staples cap eraser, each for a penny.
Staples also has great deals on categories like technology, as students
receive Microsoft Office 365 University for free ($79.99 value) with the
purchase of select touch screen laptops from Dell, HP, Acer, Lenovo and
Toshiba. For all the hottest trends and top brands for back to school, along
with the latest deals and promotions, shoppers can visit the Staples Back to
School Center and follow #StaplesHasIt on Twitter and Facebook. The Back to
School Center also has an expanded assortment of supplies, including a broader
selection of backpacks, dorm room décor, and even school uniforms through a
partnership with French Toast Official School Wear.
Staples is making it easy for its customers to give back this season with the
Staples for Students national school supply drive. This summer, Boys & Girls
Clubs of America and Staples are teaming up with teen actor Jake T. Austin,
star of ABC Family’s “The Fosters,” to help kids get the tools they need to
build great futures. From now through Sept. 28, Staples customers can donate
$1 or more at their local Staples store with 100 percent of the proceeds
benefiting local students in need.
Staples is the world’s largest office products company and second largest
internet retailer. For 27 years, Staples has served the needs of business
customers and its vision is to provide every product businesses need to
succeed. Through its world-class retail, online and delivery capabilities,
Staples offers office supplies, technology products and services, facilities
and break room supplies, furniture, copy and print services and a wide range
of other product categories. With thousands of associates worldwide dedicated
to making it easy for businesses of all sizes, Staples operates throughout
North and South America, Europe, Asia, Australia and New Zealand. The company
is headquartered outside Boston. More information about Staples (NASDAQ: SPLS)
is available at www.staples.com.
Follow Staples on Twitter at http://www.twitter.com/staplestweets and on
Facebook at http://www.facebook.com/staples.
Photos/Multimedia Gallery Available:
Mark Cautela, 508-253-3832
Carrie McElwee, 508-253-1405
Press spacebar to pause and continue. Press esc to stop.