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IBM and Sprint Velocity Drive Connected Car Into the Future

         IBM and Sprint Velocity Drive Connected Car Into the Future

Sprint Adopts IBM MobileFirst to Enable Automotive Manufacturers to Deliver
Customized In-Vehicle Driver Services

PR Newswire

SAN FRANCISCO, July 10, 2013

SAN FRANCISCO, July 10, 2013 /PRNewswire/ --MobileBeat 2013 – IBM (NYSE: IBM)
announced today that Sprint (NYSE: S) is using IBM MobileFirst solutions to
deliver a more personalized, responsive connected car experience. Through new
enhancements to the Sprint Velocity^SM connected vehicle platform, cars can be
seamlessly integrated with drivers' mobile devices and customized to their
specific in-vehicle infotainment, security and convenience feature
preferences.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

Sprint Velocity, an end-to-end mobile integration solution developed
specifically for auto manufacturers, is a pioneering capability that enables
automakers around the world to develop and market connected services for cars
and passenger trucks. As part of this collaboration, Sprint becomes the first
mobile carrier to use IBM MessageSight, an appliance designed to enable
organizations to manage and communicate with the billions of mobile devices
and sensors found in systems such as automobiles, traffic management systems,
smart buildings and household appliances.

Based on IBM MessageSight, the Sprint Velocity Service Bus is a new
communications architecture that lets smartphones, tablets and other devices
communicate through the cloud. This new architecture, which is being launched
today, enhances the Sprint Velocity platform by simplifying and speeding the
delivery of connected car services. The result is increased flexibility for
auto manufacturers and an improved driver experience that can anticipate needs
and make consumers' lives easier and more convenient.

For instance, in addition to instantly unlocking a car with a smartphone or
tablet, an action that used to take 60 seconds, or allowing a dealer to
proactively communicate service suggestions based on sensor readings, the new
platform is expected to improve the consumer experience with features that are
delivered more quickly and accurately. The Sprint Velocity Service Bus can now
support enhanced services, including:

  oMobile Concierge Service: After finishing a meal at a restaurant and
    searching for a local coffee shop on a smartphone, the directions can be
    sent to the car's navigation system, so as soon as the driver turns on the
    car, the directions will be queued up and ready to go.
  oAutomatic Cabin Temperature Adjustments: Temperature sensors in the car
    automatically adjust cabin settings based on established driver
    preferences that are stored in the cloud. For example, using a remote auto
    start on an unusually hot summer day, when the driver enters the car, it
    will be just the right coolness.
  oPreferred Alternate Routes: An internal navigation system captures route
    and travel preferences in the cloud and based on time of day and traffic
    alerts, can suggest alternate routes.
  oLocation Tracking: A smartphone app for the driver to quickly find his
    car, which can be helpful in crowded parking lots.

"With the adoption rate of smartphones steadily on the increase, users have
come to expect their preferences to transfer from one device to another.
Transfer of your personalization and customization settings to the connected
car is the next logical step for automotive manufacturers looking to drive
innovation in a very competitive market," said Bob S. Johnson, director of
development for Sprint Velocity. "To make this a reality, Sprint Velocity is
working with IBM to provide open access across a select group of platforms and
partners so vehicles can seamlessly connect a wide array of services and
mobile devices."

The Sprint Velocity platform currently offers in-vehicle connections such as
music, news, weather, sports and other infotainment features, as well as
security, navigation, remote connections for mobile devices, emergency
services and engine diagnostics. With the Sprint Velocity Service Bus
enhancement, preferences such as seat position, cabin temperature and radio
stations are stored in the cloud and are updated and synched via the driver's
smartphone every time the car is turned on. The cloud enables a user to port
these preferences across multiple vehicles.

A report issued by the GSMA and conducted by research firm SBD cites that the
global connected car market is predicted to be worth nearly $53 billion in
2018, up from $17 billion in 2012.^1 In comparison with most of today's
connected car solutions, IBM MessageSight requires low bandwidth and offers
the speed and scale necessary for automakers to easily and economically
connect maintenance and operational sensors back to dealers, or link mobile
devices, security, navigation and locking/unlocking capabilities.

Sprint chose IBM MessageSight to enhance its customized services by quickly
routing information from the thousands of sensors in each car, while
connecting and infusing that data with intelligence to improve
decision-making. Using Sprint Velocity, automotive manufacturers can more
easily integrate the complex components and vendor ecosystem relationships
needed to provide in-vehicle connected services. IBM MessageSight is designed
to help companies such as Sprint to quickly and easily set up these types of
solutions and scale to the levels required for embracing the Internet of
Things.

"Cars today have become mobile data centers on wheels," said Rich Stomp,
managing director, IBM. "From recalling in-vehicle infotainment preferences to
preferred routes, seamlessly integrating all of the customized services
provided to drivers can be a complex task. In the era of 'you,' IBM
MobileFirst solutions are a key ingredient in enabling companies such as
Sprint to deliver solutions that help automotive manufacturers create cars
customized for the individual – not the masses."

Built on the Message Queuing Telemetry Transport (MQTT) technology, IBM
MessageSight is designed to complement and extend IBM MobileFirst solutions,
enabling an organization to gain greater insights through real time events in
order to create targeted mobile offerings, and manage and monitor mobile
devices in real time. IBM MessageSight is capable of supporting millions of
concurrent sensors or smart devices and can scale up to 13 million messages
per second. The connected car is part of the machine to machine (M2M) space
being targeted by mobile carriers such as Sprint.

^1 – GSMA: Every New Car Connected by 2025 as Embedded Mobile Technology
Drives Growth of Connected Car Market, June 13, 2013

About Sprint Emerging & Wholesale Solutions
Sprint Emerging & Wholesale Solutions provides platform solutions serving a
broad range of industries and customers in more than 165 countries. These
include M2M (Machine-to-Machine), connected transportation and traditional
wholesale. Sprint's M2M leadership has earned prestigious third-party
validation, including Connected World's 2013 CW 100 list of the most important
and influential providers of M2M services for the ninth straight year. The
Sprint Velocity^SM in-vehicle connected services solution received the 2013
Telematics Update Industry Newcomer of the Year Award and Pipeline magazine's
2013 Innovation Award for Innovation in Connectivity. Sprint Integrated
Insurance Solutions received the Frost & Sullivan 2013 North American Customer
Value Enhancement Award in Usage-Based Insurance. To learn more about Sprint's
M2M offerings, visit www.sprint.com/m2m.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served more than 55 million
customers at the end of the first quarter of 2013 and is widely recognized for
developing, engineering and deploying innovative technologies, including the
first wireless 4G service from a national carrier in the United States;
offering industry-leading mobile data services, leading prepaid brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant
national and international push-to-talk capabilities; and a global Tier 1
Internet backbone. The American Customer Satisfaction Index rated Sprint as
the most improved company in customer satisfaction, across all 47 industries,
during the last five years. Newsweek ranked Sprint No. 3 in both its 2011 and
2012 Green Rankings, listing it as one of the nation's greenest companies, the
highest of any telecommunications company. You can learn more and visit Sprint
at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

About IBM MobileFirst
As the first new technology platform for business to emerge since the World
Wide Web, mobile computing represents one of the greatest opportunities for
organizations to expand their business. Based on nearly 1,000 customer
engagements, more than 10 mobile-related acquisitions in the last four years,
a team of thousands of mobile experts and 270 patents in wireless innovations,
IBM MobileFirst provides the key elements of an application and data platform
with the management, security and analytics capabilities needed for the
enterprise.

To learn more about IBM MobileFirst solutions visit the press kit or
http://www.ibm.com/mobilefirst. Follow @ibmmobile on Twitter, and see IBM
MobileFirst on YouTube, Tumblr and Facebook.

Media Contacts:
Liz Campbell (IBM)
Email: lcampbell@us.ibm.com
Phone: 781-820-9840

Walter Fowler (Sprint)
Email: Walter.fowler@sprint.com
Phone: 646-234-2122

SOURCE IBM

Website: http://www.ibm.com
 
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