Real Estate Brokerages to Power Agent Performance and Grow Marketshare with Trulia Accelerate

  Real Estate Brokerages to Power Agent Performance and Grow Marketshare with
  Trulia Accelerate

RE/MAX, LLC. among first franchisors to sign onto the program for agent sales
                           tools and prime branding

Business Wire

SAN FRANCISCO -- July 10, 2013

Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers,
renters, and real estate professionals, today launched Trulia Accelerate, a
program that helps brokers and franchisors accelerate the success of agents,
while providing tools to capture more market share, recruit and retain top
performers and expand brand visibility. Just last month, RE/MAX, LLC. became
one of the first franchisors to sign-up for the program and access premium
branded agent profiles, a custom training curriculum and valuable marketing
and advertising products.

“As the real estate recovery continues, Trulia remains focused on helping
people find the right place to live, and working with a real estate
professional is an essential piece of this process,” said Pete Flint, CEO of
Trulia. “With Trulia Accelerate, we are providing a program that enables
brokers and their agents to be front and center with our large audience of
home sellers and buyers to build brand awareness and increase productivity and

“We provide our agents with the best tools to stand out in an increasingly
competitive marketplace,” said Margaret Kelly, RE/MAX, LLC. CEO. “Trulia is
focused on helping our agents succeed, which in turn drives the growth of our

The real estate recovery is now in full swing, and we’re on pace to see more
home sold in 2013 than we have since 2007. Real estate professionals who were
working in a tough buyer’s market and aggressively searching for home buyer
leads just a few years ago are now getting multiple offers on homes and
looking to find home sellers. In this competitive environment, it’s crucial
for brokers and agents to stand out. Trulia provides the ideal marketplace
with 31 million home buyers and sellers, visiting the company’s website and
mobile apps every month.

Trulia Accelerate does more than provide access to one of the leading online
real estate audiences; it helps brokers increase visibility with consumers and
agents by providing branding on each agent’s profile as well as on the search
results page of Trulia’s agent directory. Branding is also provided for
important communications, such as lead emails.

At the same time, brokers can generate loyalty by providing their agents with
the resources to help them outperform the competition, including best-in-class
tools to win more listings and close more deals. Other benefits of the Trulia
Accelerate program include customized agent training and a resource library,
to help agents more effectively market themselves online, drive productivity,
and capture more market share.

To learn more about the benefits of partnering with Trulia, call
1-877-776-9521 or


Trulia (NYSE: TRLA)  gives home buyers, sellers, owners, and renters the
inside scoop on properties, places, and real estate professionals. Trulia has
unique info on the areas people want to live that can't be found anywhere
else: users can learn about agents, neighborhoods, schools, crime, commute
times, and even ask the local community questions. Real estate professionals
use Trulia to connect with millions of transaction-ready buyers and sellers
each month via our hyper-local advertising services, social recommendations,
and top-rated mobile real estate apps. Trulia is headquartered in downtown San
Francisco. Trulia is a registered trademark of Trulia, Inc.


Matt Flegal, 415-400-7307
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