Tim Hortons Cafe & Bake Shop to introduce its first certified Gluten-Free Menu item

Tim Hortons Cafe & Bake Shop to introduce its first certified Gluten-Free Menu

PR Newswire

DUBLIN, OH, July 10, 2013

New Gluten-Free Coconut Macaroon offers celiac and gluten-intolerant guests a
tasty treat to enjoy with their favorite beverage

DUBLIN, OH, July 10, 2013 /PRNewswire/ - For the estimated three million
Americans affected with celiac disease^1, grabbing a quick prepared snack when
they're on-the-go is never simple, as hidden sources of gluten in product
ingredients is always top-of-mind. To help make the choice easier, Tim Hortons
Cafe & Bake Shop will be offering a new Gluten-Free Coconut Macaroon that is
certified by the Gluten-Free Certification Organization starting on July 15.

(Photo: http://photos.prnewswire.com/prnh/20130710/MM45046)

"At Tim Hortons Cafe & Bake Shop we are committed to offering innovative menu
items that give all our guests more choice, and our new Gluten-Free Coconut
Macaroon is a great example of that," said Mike Meilleur, executive vice
president, Tim Hortons U.S. "With the growing number of consumers with celiac
disease and gluten intolerance, we're making it a little easier for friends
and families to enjoy eating together. And the new macaroon tastes fantastic,
which makes it a great snacking option for everyone, not just those with
gluten intolerance."

The Tim Hortons Gluten-Free Coconut Macaroon is certified through the
Gluten-Free Certification Organization (GFCO), a subsidiary of the Gluten
Intolerance Group, whose mission is to provide consumers assurance of the
safety of gluten-free products. This is done through quality assessment and
control measures of production facilities.

"GFCO is committed to providing consumers with products they can easily
identify as gluten-free and ensures the continuous monitoring of brands that
choose to adhere to the strict standards of the certification program," says
Channon Quinn, director of industry programs, Gluten Intolerance Group. "With
the launch of the new Gluten-Free Coconut Macaroon, Tim Hortons has shown its
leadership in the industry by offering a high quality, innovative menu item to
a growing segment of the population."

The new Gluten-Free Coconut Macaroon is a meringue-style cookie made with real
coconut and drizzled in milk chocolate, and is sold in a pre-wrapped two-piece
package to avoid cross contamination. It will be available at Tim Hortons Cafe
& Bake Shop restaurants across the U.S. beginning July 15 for $1.29.

^1The Gluten-Free Certification Organization

About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North
America based on market capitalization. Operating in the quick service segment
of the restaurant industry, Tim Hortons appeals to a broad range of consumer
tastes, with a menu that includes premium coffee, espresso-based beverages,
specialty teas, home-style soups, fresh sandwiches, grilled paninis, wraps,
hot breakfast sandwiches and fresh baked goods, including our trademark
donuts. As of March 31, 2013, Tim Hortons had 808 restaurants in the United
States and 4,288 restaurants systemwide. To learn more about Tim Hortons Cafe
& Bake Shop, visit www.timhortons.com or follow on Facebook
www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram

About the Gluten-Free Certification Organization
The Gluten-Certification Organization (GFCO) is a program of the Gluten
Intolerance Group. The GFCO logo stands for the independent verification of
quality, integrity and purity of products. Products carrying the GFCO logo
represent unmatched reliability for meeting strict gluten-free standards. GFCO
is the leading gluten-free certification program in the world. To learn more
visit www.GFCO.org.

About The Gluten Intolerance Group
Founded in 1974, the Gluten Intolerance Group of North America (GIG) is a 39
year old non-profit organization committed to the support of persons with
gluten intolerances, celiac disease, dermatitis herpetiformis, and other
gluten sensitivities through consumer and industry services and programs that
positively promote healthy lives. Headquartered in Auburn, WA, GIG provides
support to more than 80 local branches across the United States and has an
international presence in more than 20 countries. For more information visit
www.gluten.net or follow on Facebook www.facebook.com/GlutenIntoleranceGroup).

SOURCE Tim Hortons


Media Contact:
Brynn Burton
Manager, Public Relations, U.S.
Tim Hortons Cafe & Bake Shop
Office: 614-356-3942
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