The Cheesecake Factory to Webcast Second Quarter Fiscal 2013 Earnings Conference Call on July 24, 2013

  The Cheesecake Factory to Webcast Second Quarter Fiscal 2013 Earnings
  Conference Call on July 24, 2013

Business Wire

CALABASAS HILLS, Calif. -- July 10, 2013

The Cheesecake Factory Incorporated (NASDAQ: CAKE) today announced it will
release second quarter fiscal 2013 financial results after the market close on
Wednesday, July 24, 2013. The Company will hold a conference call to discuss
its results on the same day beginning at 2:15 p.m. Pacific Time, which will be
broadcast live over the Internet.

To listen to the conference call, please go to the Company’s website at
www.thecheesecakefactory.com  at least 15 minutes prior to the call to
register and download any necessary audio software. Click on the “Investors”
link on the home page, and select the link for the “Q2 2013 Earnings
Conference Call” at the top of the page. An archive of the webcast will be
available shortly after the call and continue through August 24, 2013.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment
in 1978 with the introduction of its namesake concept. The Company operates
175 full-service, casual dining restaurants throughout the U.S., including 163
restaurants under The Cheesecake Factory® mark; 11 restaurants under the Grand
Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen®
mark. Internationally, three The Cheesecake Factory® restaurants operate under
a licensing agreement. The Company also operates two bakery production
facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70
varieties of quality cheesecakes and other baked products. To learn more about
the Company, visit www.thecheesecakefactory.com.

Contact:

The Cheesecake Factory Incorporated
Jill Peters, 818-871-3000
investorrelations@thecheesecakefactory.com