M-Wallets: Will They Ever Become Cash Cows?

                 M-Wallets: Will They Ever Become Cash Cows?

PR Newswire

BOSTON, July 10, 2013

BOSTON, July 10, 2013 /PRNewswire/ -- Despite a few m-wallet success stories,
it remains unclear whether m-payment services are attractive enough for
operators to justify the millions of dollars invested in these services.
Providing m-payment services for the unbanked has a clear and immediate effect
on the operator's churn rate and revenue, but in the developed world this is
still more of an expectation, according to a new complimentary Analyst
Insight: M-Wallets: What's in It for Mobile Operators?

Download the full Analyst Insight here.

"The revenue potential associated with m-payments services for the unbanked is
large and immediate. Safaricom launched the service in April 2007; in just two
years, in 2009, M-Pesa accounted for 10% of the operator's mobile service
revenue, and in 2012, 19%. On the other hand, the ecosystem needed for
m-wallet services to become mass market in the developed world is very complex
and takes a long time to build. It took around one decade after the initial
investments for NTT Docomo's m-payment service to yield relatively sizable
revenue, 9.3% of total service revenue in 2012," explains Stela Bokun, Senior
Analyst at Pyramid Research and author of the Analyst Insight.

This Analyst Insight draws on Pyramid's upcoming report, From Digital Content
to M-Wallets: M-Payment Strategies for Operators. In this report, Pyramid
critically assesses mobile operators' involvement in the m-commerce value
chain and the opportunity that this ecosystem presents for them. To receive an
email when this report is available, please contact Jennifer Baker at

For more information about Pyramid Research's products and services, please
visit www.pyr.com or contact us at info@pyr.com.

Press Contact:
Jennifer Baker
Pyramid Research
Marketing Director

Pyramid Research (pyramidresearch.com) offers practical solutions to the
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analysis is uniquely positioned at the intersection of emerging markets,
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integrated business information platform serving the global communications

SOURCE Pyramid Research

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