T-Mobile Announces Boldest Moves Yet as America’s Un-carrier

  T-Mobile Announces Boldest Moves Yet as America’s Un-carrier

– Unveils JUMP!™ — a groundbreaking approach to more frequent phone upgrades

– Rapidly expands 4G LTE network to cover 157 million people in 116 metro
areas

– Launches four-line family plan for $100 per month

Business Wire

NEW YORK -- July 10, 2013

T-Mobile US, Inc. (NYSE: TMUS) isn’t resting after turning the industry upside
down with its “Un-carrier” approach to wireless earlier this year. It’s
picking up the pace and continuing to revolutionize wireless for consumers.

At an event in New York today, America’s Un-carrier announced a groundbreaking
new program, JUMP!^™, which enables people to upgrade their phones when they
want, up to twice a year as soon as six months from enrollment.

“At some point, big wireless companies made a decision for you that you should
have to wait two years to get a new phone for a fair price. That’s 730 days of
waiting. 730 days of watching new phones come out that you can’t have. Or
having to live with a cracked screen or an outdated camera,” said John Legere,
president and CEO of T-Mobile US. “We say two years is just too long to wait.
Today, we’re changing all that with the launch of JUMP! Now, customers never
have to worry about being stuck with the wrong phone. And, yes — it’s really
as good as it sounds.”

In addition to JUMP!, T-Mobile today announced a major expansion of its 4G LTE
network to reach 157 million people in 116 metro areas across the United
States. The company also unveiled a program enabling families to get four
phone lines with unlimited talk, text and Web and up to 500MB of high-speed
data for only $100 per month — with no credit check or annual service contract
required.

Today’s news builds on months of momentum since T-Mobile announced a series of
bold moves in March. The announcements included dramatically simplifying its
lineup of consumer rate plans to one affordable plan for unlimited talk, text
and Web on a nationwide network; eliminating the need for consumers to sign
annual service contracts; and enabling customers to get popular smartphones
whenever they want for amazingly low upfront pricing.

Since then, market data indicates the company has nearly tripled its flow of
postpaid net-new customers from AT&T and shows T-Mobile gaining more net-new
customers in May than each of the other major wireless carriers in New York;
Los Angeles; Houston; the San Francisco Bay Area; Miami; San Diego; and
Washington, D.C.

An Easy “JUMP” to Phone Upgrades

JUMP! from T-Mobile is designed to provide customers with total protection for
one of their prized possessions: their smartphones. It offers the freedom to
upgrade to a new device more affordably and protects against malfunction,
damage, loss or theft — all for just $10 per month, per phone (plus taxes and
fees). That’s just $2 more than most customers have been paying for handset
protection alone.

Beginning Sunday, July 14, customers can choose to upgrade when they want, not
when they’re told with JUMP! Here’s how it works: Customers can upgrade to a
new phone, financed through T-Mobile’s Equipment Installment Program (EIP),
twice every 12 months after they’ve been in the JUMP! program for six months.
Simply trade in an eligible T-Mobile phone in good working condition at a
participating store location. Any remaining EIP payments will be eliminated,
and current customers can purchase new phones for the same upfront pricing as
new customers, with device financing and Simple Choice Plan, a
no-annual-service contract. With JUMP!, current customers never pay more for
their new phones than new customers.^1

T-Mobile’s 4G LTE Network Rapidly Expanding

Having a great device means little without a fantastic network supporting it,
so T-Mobile is also moving at incredible speed to make its already
lightning-fast network even better and faster for customers.

Today, T-Mobile announced that its 4G LTE network now reaches 157 million
people across the United States — far exceeding the company’s stated midyear
goal of reaching 100 million people — and is live in 116 metropolitan areas.

Major metropolitan areas where T-Mobile’s 4G LTE network service has launched
include New York, Los Angeles, San Francisco, Chicago, Boston, Philadelphia,
Dallas, Seattle, Atlanta, Miami, and many others. The company debuted 4G LTE
less than four months ago.

T-Mobile remains on target to deliver nationwide 4G LTE network coverage by
the end of the year, reaching 200 million people in more than 200 metropolitan
areas.

In addition, T-Mobile’s 4G HSPA+ network service is available to 228 million
people nationwide. By combining 4G HSPA+ and LTE network technologies,
T-Mobile can provide customers with a strong, seamless nationwide 4G network
experience.

Launching Breakthrough Family Option with No Credit Checks

T-Mobile today is also extending its Un-carrier strategy to families by
addressing a huge customer headache: being denied premium family-plan rates
because of less-than-premium credit.

Beginning July 14, families can get four Simple Choice Plan lines with
unlimited talk, text and Web and up to 500MB of high-speed data for only $100
per month (plus taxes and fees) — no credit check and no annual service
contract required.

An average of one in three consumers who apply for wireless service do not
have strong enough credit to qualify for the best wireless rates, according to
industry data. Other customers prefer to avoid the hassle of a credit check.
As a result, these customers may forego service from a top provider or
purchase several prepaid lines.

But with T-Mobile, all families can now access a great multi-line deal with no
credit check. Simply put down a deposit (roughly equivalent to one month’s
bill) to get the same incredible multi-line rates and network experience as
other customers.

The Simple Choice Plan has been wildly popular with families since its
introduction in March. About 80 percent of customers who have signed up for
the plan have opted for multiple lines.

Continues to Expand 4G LTE Device Lineup

T-Mobile also is quickly growing its premium lineup of 4G LTE-capable devices.
Today, the company announced pricing and availability for three new devices,
bringing its portfolio to nine 4G LTE-capable smartphones. The new devices
include the following:

  *Xperia^® Z from Sony. T-Mobile will be the exclusive U.S. wireless company
    to offer Sony’s flagship water-resistant Android™-powered smartphone to
    customers this summer.^2 The Xperia Z will be available for $99.99 down,
    with 24 equal monthly device payments of $20 for well-qualified buyers for
    0 percent APR on approved credit^3 through T-Mobile retail stores and
    select retailers, as well as online at http://www.T-Mobile.comstarting
    July 17. On July 16, customers can also pre-order the device online from
    the same website and receive a free Sony Wireless Bluetooth Speaker gift
    with purchase (while supplies last). Customers may also purchase the
    device beginning today at any of the 38 U.S. Sony Store locations,
    including the flagship store in New York, or online at
    www.Sony.com/xperiaz/tmobile and will be eligible to receive the free Sony
    speaker as a gift with purchase (while supplies last).
  *Nokia Lumia 925. Also starting July 17, T-Mobile’s first 4G LTE Windows
    Phone will be available for $49.99 down with 24 equal monthly device
    payments of $20 for well-qualified buyers for 0 percent APR on approved
    credit^3 through T-Mobile retail stores and select retailers, as well as
    online at http://www.T-Mobile.com.
  *Samsung Galaxy Tab^™ 2 10.1. T-Mobile will provide current Samsung Galaxy
    Tab 2.0 users with an over-the-air software update that will enable
    customers to take advantage of T-Mobile’s 4G LTE network in the coming
    weeks. Well-qualified customers may also purchase the device with the 4G
    LTE capability for $99.99 down with 24 equal monthly device payments of
    $15 for 0 percent APR on approved credit^3 through T-Mobile retail stores
    and select retailers, as well as online at http://www.T-Mobile.com today.

JUMP! may not be available in all locations. See your sales associate at
participating T-Mobile retail stores, or go to http://www.T-Mobile.com for
details.

For more information, fact sheets, artwork and other collateral materials, see
http://multimediacapsule.thomsonone.com/t-mobileusa/t-mobile's-un-carrier-2-0-event.

^1 Device pricing may vary based on approved credit.

^2 As of Feb. 4, 2013, outside of Japan there are no smartphones with a
waterproof rating higher than the Sony Xperia Z/ZL. For more information on
Strategy Analytics results, go to http://www.sonymobile.com/testresults.

^3 If you cancel wireless service, remaining balance on phone becomes due. Not
available in Washington, D.C.

About T-Mobile US, Inc.:

As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way
consumers and businesses buy wireless services through leading product and
service innovation. The company's advanced nationwide 4G and 4G LTE network
delivers outstanding wireless experiences for customers who are unwilling to
compromise on quality and value. Based in Bellevue, Wash., T-Mobile US
operates its flagship brands, T-Mobile and MetroPCS. It currently serves
approximately 43 million wireless subscribers and provides products and
services through 70,000 points of distribution. For more information, please
visit http://www.t-mobile.com.

Forward-Looking Statement:

This press release includes "forward-looking statements" within the meaning of
the U.S. federal securities laws. Any statements made herein that are not
statements of historical fact, including statements about T-Mobile US, Inc.'s
strategy, expected network modernization and other advancements, are
forward-looking statements. Generally, forward-looking statements may be
identified by words such as "anticipate," "expect," "suggests," "plan,"
"believe," "intend," "estimates," "targets," "views," "may," "will,"
"forecast," and other similar expressions. The forward-looking statements
speak only as of the date made, are based on current assumptions and
expectations, and involve a number of risks and uncertainties. Important
factors that could affect future results and cause those results to differ
materially from those expressed in the forward-looking statements include,
among others, the following: our ability to compete in the highly competitive
U.S. wireless telecommunications industry; adverse conditions in the U.S. and
international economies and markets; our significant capital commitments and
the capital expenditures required to effect our business plan; our ability to
adapt to future changes in technology, enhance existing offerings, and
introduce new offerings to address customers' changing demands; changes in
legal and regulatory requirements, including any change or increase in
restrictions on our ability to operate our network; our ability to
successfully maintain and improve our network, and the possibility of
incurring additional costs in doing so; major equipment failures; severe
weather conditions or other force majeure events; and other risks described in
our filings with the Securities and Exchange Commission, including those
described in our Current Report on Form 8-K filed with the Securities and
Exchange Commission on May 8, 2013. You should not place undue reliance on
these forward-looking statements. We do not undertake to update
forward-looking statements, whether as a result of new information, future
events or otherwise, except as required by law.

Contact:

Media Contacts:
T-Mobile US Media Relations
425-383-4002
MediaRelations@T-Mobile.com
or
Investor Relations
877-281-TMUS or 212-358-3210
investor.relations@t-mobile.com
 
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