Finish Line, Sean John Announce Sneak Peek Shoe Launch

  Finish Line, Sean John Announce Sneak Peek Shoe Launch

 Footwear Retailer the Premium Destination of the New Athletic Footwear Line

Business Wire

INDIANAPOLIS -- July 10, 2013

The Finish Line, Inc. (NASDAQ: FINL) in collaboration with sportswear company
Sean John announces the launch of the brand’s new casual athletic footwear
line in select Finish Line stores and online at finishline.com, available now.
Utilizing Finish Line’s integrated omni-channel strategy, customers will have
sneak peek access to the latest Sean John product entering the market for the
fall 2013 season.

“We are excited to partner with the Sean John brand as the largest athletic
partner in the launch of this new footwear line,” said Ronnie Jefferson, vice
president of lifestyle, kid’s footwear and accessories at Finish Line. “Sean
Combs, through his namesake line, has cornered pop culture and solidified his
brand name in the marketplace over the years by delivering on trend,
fashion-forward and best-in-class product that crosses over to all ages and
demographics as it relates to the consumer.”

“Designed as an extension of the Sean John lifestyle, this casual athletic
line boasts great sneakers with clean, sophisticated styles to keep Finish
Line customers fashionably in step with the sport of life,” said Jeff Tweedy,
president of Sean John. “The footwear collection is an extension of the Sean
John brand and complements the existing range of Sean John apparel and
accessories.”

The Sean John collection retails from $60 to $90 at Finish Line. Men’s size
ranges are available in athletic-inspired wing tips, boots and high tops. The
collection features a refined yet sporty design which offers a sleek
combination of runway style and the comfort of performance wear. In an
innovative twist on the modern sneaker, this new Sean John product line is
built to coordinate with everyday fashion, no matter what the occasion.

Finish Line’s integrated introduction of the Sean John casual athletic line
will include in-store feature displays in select markets as well as targeted
direct mail messaging aimed to drive awareness of the new footwear. Customers
will have exposure to the full line through finishline.com as well as links to
editorial and video content surrounding the brand story and its inspiration.
For customers as stylish as Sean Combs, Finish Line will host a
#DressLikeDiddy contest on Instagram in August 2013. One grand prize winner
will be selected via a panel of Finish Line and Sean John judges to receive a
new Sean John wardrobe.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and
accessories. Headquartered in Indianapolis, Finish Line has 653 stores in
malls across the U.S., manages the athletic footwear inventory in 660 Macy’s
stores, and employs more than 11,000 sneakerologists who help customers every
day connect with their sport, their life and their style. Online shopping is
available at www.finishline.com and www.macys.com. Mobile shopping is
available at m.finishline.com. Follow Finish Line on Twitter at
Twitter.com/FinishLine and “like” Finish Line on Facebook at
Facebook.com/FinishLine.

Finish Line also operates, through a venture with Gart Capital Partners, the
Running Specialty Group, including 38 specialty running shops in 11 states and
the District of Columbia under The Running Company, Run On!, Road Runner, Blue
Mile and Boulder Running Company banners. More information is available at
www.run.com.

About Sean John

Sean John, a privately held company, was created by music icon Sean "Diddy"
Combs and made its fashion debut with a men's sportswear collection in 1998.
In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of
Fashion Designers of America as Men's Wear Designer of the Year. With annual
retail sales in the United States of over $525 million, Sean John remains one
of the most impressive full lifestyle brands in the US and around the world.
In May of 2010 Sean John signed a deal with Macy’s to be the exclusive U.S.
department store retailer for the Sean John men’s sportswear collection
beginning with Holiday 2010. The Sean John product is available online at
macys.com and in over 500 Macy’s stores across the country, with additional
doors to be added in the years ahead. Learn more at www.seanjohn.com.

Forward-Looking Statements

This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements generally can be identified by the use of words or
phrases such as “believe,” “expect,” “anticipate,” “intend,” “plan,”
“foresee,” “may,” “should,” “will,” “estimates,” “outlook,” “potential,”
“optimistic,” “confidence,” “continue,” “evolve,” “expand,” “growth” or words
and phrases of similar meaning. Statements that describe objectives, plans or
goals also are forward-looking statements.

All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking statements.
The principal risk factors that could cause actual performance and future
actions to differ materially from the forward-looking statements include, but
are not limited to, the company’s reliance on a few key vendors for a majority
of its merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil prices
causing changes in gasoline and energy prices, resulting in changes in
consumer spending as well as increases in utility, freight and product costs;
product demand and market acceptance risks; deterioration of macro-economic
and business conditions; the inability to locate and obtain or retain
acceptable lease terms for the company’s stores; the effect of competitive
products and pricing; loss of key employees; execution of strategic growth
initiatives (including actual and potential mergers and acquisitions and other
components of the company’s capital allocation strategy); and the other risks
detailed in the company’s Securities and Exchange Commission filings. Readers
are urged to consider these factors carefully in evaluating the
forward-looking statements. The forward-looking statements included herein are
made only as of the date of this report and Finish Line undertakes no
obligation to publicly update these forward-looking statements to reflect
subsequent events or circumstances.

Contact:

The Finish Line, Inc.
Dianna L. Boyce, Corporate Communications, 317-613-6577