BlackBerry Charts New Course by Officially Adopting Its Iconic Brand Name

BlackBerry Charts New Course by Officially Adopting Its Iconic Brand Name 
Announces Election Results for the Company's Board of Directors 
WATERLOO, ONTARIO -- (Marketwired) -- 07/10/13 -- BlackBerry(R)
(NASDAQ:BBRY)(TSX:BB) announced today that the Company's shareholders
have approved a special resolution to change the Company's name from
Research In Motion Limited to BlackBerry Limited at the Company's
annual and special meeting of shareholders held on July 9, 2013 (the
"Meeting"). Articles of Amendment have been filed to effect the
change immediately. 
The Company first announced that it would adopt the name of its
revolutionary BlackBerry smartphone on January 30, 2013. The move
consolidates the Company's brand into a single cohesive global
presence. The Company has been trading as "BBRY" on the NASDAQ Stock
Market and "BB" on the Toronto Stock Exchange since February 4, 2013. 
"The name change to BlackBerry from Research In Motion comes at a
pivotal moment in our company's history," said Thorsten Heins,
President and CEO. "BlackBerry changed the world when the first
products were introduced in 1999. Today, we are charting a new course
in mobile computing, creating new products and services under an
integrated, branded organization. Our new name delivers on our iconic
brand's reputation for keeping people moving and productive in an
ever connected world." 
BlackBerry also announced that the nine nominees listed in the
Company's management information circular, dated May 21, 2013 for the
Meeting, were elected as directors to serve until the next annual
meeting of shareholders of the Company or until their successors are
elected or appointed. The detailed results of the vote are set out

Nominee             Votes For  % Votes For  Votes Withheld  % Votes Withheld
Timothy Dattels   241,472,242        99.38       1,508,615              0.62
Thorsten Heins    241,441,376        99.37       1,540,481              0.63
David Kerr        239,902
,407        98.73       3,079,350              1.27
Claudia Kotchka   240,091,033        98.81       2,890,024              1.19
Richard Lynch     239,216,635        98.45       3,762,225              1.55
Roger Martin      239,941,977        98.75       3,039,880              1.25
Bert Nordberg     239,188,658        98.44       3,793,199              1.56
Barbara Stymiest  197,965,264        81.47      45,016,593             18.53
Prem Watsa        235,820,585        97.05       7,161,272              2.95

About BlackBerry  
A global leader in wireless innovation, BlackBerry(R) revolutionized
the mobile industry when it was introduced in 1999. Today, BlackBerry
aims to inspire the success of our millions of customers around the
world by continuously pushing the boundaries of mobile experiences.
Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates
offices in North America, Europe, Asia Pacific and Latin America.
BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the
Toronto Stock Exchange (TSX:BB). For more information, visit 
Forward-looking statements in this news release are made pursuant to
the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995 and applicable Canadian securities
laws. When used herein, words such as "expect", "anticipate",
"estimate", "may", "will", "should", "intend", "believe", and similar
expressions, are intended to identify forward-looking statements.
Forward-looking statements are based on estimates and assumptions
made by BlackBerry Limited in light of its experience and its
perception of historical trends, current conditions and expected
future developments, as well as other factors that BlackBerry
believes are appropriate in the circumstances. Many factors could
cause BlackBerry's actual results, performance or achievements to
differ materially from those expressed or implied by the
forward-looking statements, including those described in the "Risk
Factors" section of BlackBerry's Annual Information Form, which is
included in its Annual Report on Form 40-F (copies of which filings
may be obtained at or These factors
should be considered carefully, and readers should not place undue
reliance on BlackBerry's forward-looking statements. BlackBerry has
no intention and undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law. 
BlackBerry and related trademarks, names and logos are the property
of BlackBerry Limited and are registered and/or used in the U.S. and
countries around the world. All other marks are the property of their
respective owners. BlackBerry is not responsible for any third-party
products or services.
BlackBerry Media Relations
Lisette Kwong
BlackBerry Investor Relations
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