Manchester United Launches New Social Media Platforms
*Official Twitter and Sina Weibo pages launched
MANCHESTER, England -- July 10, 2013
(NYSE:MANU) Manchester United today launched its official Twitter (@ManUtd)
and Sina Weibo (www.weibo.com/manchesterunited) pages. The micro-blogging
services will allow fans around the world to engage with the club in a way
they have never experienced before with iconic artwork, behind-the-scenes
footage and exclusive content sent directly to their news feeds.
The @ManUtd Twitter page will reach the Club’s fans among the 200 million
active Twitter users worldwide. The account will initially launch in English,
with foreign-language versions to follow. Manchester United’s Sina Weibo
account will provide content in Mandarin to the service’s 500 million users.
Manchester United already has an impressive online presence with 67m page
views on its manutd.com website during the final month of the 2012/13 football
season and over 34m likes on its Facebook page. Today’s launches mark the next
phase in the enhancement of the Club’s digital media offering, with further
new products and platforms to be announced later this summer.
These new services will be complemented by the updated press office Twitter
account (rebranded as @MU_spokesperson) that will supply updates on Manchester
United’s business and commercial developments.
Richard Arnold, Group Managing Director, said:
“Connecting with our fans is a key part of the Club's strategy. We have
invested a lot of time and resource into providing the best media offering for
its fans, which is evident from the recent MUTV acquisition and today’s
Twitter and Sina Weibo launches.
“Every month there are over 5 million Manchester United related social media
posts and the level of engagement we have with our fans via social media is
amongst the highest of all top global brands. I look forward to these new
ventures further extending the Club’s interaction with its fans around the
About Manchester United
Manchester United is one of the most popular and successful sports teams in
the world, playing one of the most popular spectator sports on Earth. Through
our 135-year heritage we have won 61 trophies, enabling us to develop the
world’s leading sports brand and a global community of 659 million followers.
Our large, passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources, including
sponsorship, merchandising, product licensing, new media & mobile,
broadcasting and match day.
Manchester United Ltd
Stephanie Toman, +44 (0) 161 868 8221
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