Identive's iPhone App for Tagtrail Mobile Services Platform Now Available in Apple App Store

Identive's iPhone App for Tagtrail Mobile Services Platform Now Available in
Apple App Store

  - Expands Tagtrail's rich user experience to more than 300 million iPhones

    - Enables easy delivery and measurement for mobile consumer campaigns

SANTA ANA, Calif. and ISMANING, Germany, July 9, 2013 (GLOBE NEWSWIRE) --
Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV), a provider of solutions
and services for the identification, security and RFID industries, announced
availability of its Tagtrail™ mobile app for iOS devices in the Apple® App

This immediately enables retailers and marketers to include the large base of
iOS users in their near field communication (NFC) campaigns by simply
integrating or adding quick response (QR) codes. Campaign owners can deploy
dynamic mobile campaigns to promote their services or brands with the
confidence that they are reaching both iOS and Android users and that their
taps and scans can be measured to evaluate campaign success. The more than 300
million iPhone® users now can access and share a broad array of content
delivered through Tagtrail's secure, cloud-based dynamic content delivery

"Our vision for Tagtrail is to enable the delivery of dynamic and relevant
content directly to users' smartphones, where it can be saved and acted upon,"
said David Holmes, vice president Mobility & NFC Solutions for Identive.
"Large mobile campaigns using NFC tags in Europe and North America are quickly
expanding Tagtrail's footprint and increasing its visibility with consumers.
Our new iOS app allows iPhone users to enjoy a rich mobile experience when
they scan QR codes integrated into Tagtrail NFC campaigns. Content downloaded
using the app is formatted for easy viewing on the iPhone's screen; and iOS
users can then see a history of Tagtrail scans on their devices, take content
with them to re-live later, and share that content via social networks."

Identive's patent-pending Tagtrail platform enables advertisers, marketers and
organizations of all types and sizes to deliver dynamic, personalized content
and services to users' mobile devices via NFC tags and QR codes. The Tagtrail
solution includes cloud-based content delivery and analytics services and
mobile user apps, now available for iOS and Android phones. The new iOS
Tagtrail mobile app is available for download from Apple's App Store.

Holmes continued, "For brand owners and service providers, our new mobile app
extends the reach and value of their Tagtrail marketing campaigns by including
the large user base of iOS devices and by enabling the collection and analysis
of data to inform marketing efforts. As with the Android app, iPhone users are
invited to create a personal profile that provides campaign owners with high
level data about who is engaging with their campaigns. Even without
downloading the app, smartphone users on any platform can view Tagtrail
content, ensuring a barrier-free solution for campaign owners."

More information about Tagtrail can be found at

About Identive

Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise,
consumer, education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, For additional information, please visit or follow on Twitter at @IdentiveGroup.

Note: Identive, the Identive logo and Tagtrail are trademarks of Identive
Group, Inc, registered in many jurisdictions worldwide. All other company,
product or service names may be trademarks or registered trademarks of others
and are the property of their respective owners.

CONTACT: Darby Dye, +1 949 553-4251,
         Annika Walther, +49 89 9595-5220,

Identive Group, Inc. Logo
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