Rentrak Signs TV Ratings Agreement With Leading Republican Political Agency,
—Alexandria, Va. Firm Becomes First Political Agency to Capitalize on
Rentrak's TV Ratings Currency for Upcoming 2013-2014 Election Cycle—
PORTLAND, Ore., JULY 9, 2013
PORTLAND, Ore., JULY 9, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), the
leader in multiscreen measurement serving the advertising, television and
movie industries, today announced a multi-year TV Essentials contract with
National Media Research, Planning and Placement, LLC (NMRPP) of Alexandria,
Va., the leader in media targeting and advertising placement for Republican
political, public affairs and issue campaigns.
The political agency will use Rentrak's TV ratings currency to plan TV
campaign strategies for licensed Statewide and Congressional campaigns in the
2013-2014 election cycle.
"During 2011 and 2012, we had good success using Rentrak to plan network ad
buys for clients like the RNC, the U. S. Chamber's Institute for Legal Reform
and others," said Will Feltus, SVP for research and planning at National
Media. "During the next cycle, we'll be expanding our use of Rentrak data to
local market spot buys of broadcast and cable television."
"Rentrak is proud to continue to serve the political platform and provide
value through our unique advertising targets," said Chris Wilson, president of
national television at Rentrak. "It's great to have an agency the caliber of
National Media subscribe to Rentrak for the 2013-2014 cycle and we look
forward to providing our services to many others during the upcoming political
Rentrak's television ratings service is the only fully-integrated system of
detailed satellite, telco and cable TV viewing information from approximately
25 million TVs nationwide including granular information for TV stations in
all 210 local markets.
National Media Research, Planning and Placement (NMRPP) is one of the largest
and most innovative political agencies in the United States. The firm placed
media for the Bush-Cheney campaigns in 2000 and 2004, when it was the first
political shop to use syndicated consumer research to guide political ad buys.
NMRPP handled the Romney campaign in 2008. Clients in the 2012 cycle included
the National Republican Congressional Committee and the Republican National
Committee. Examples of the firm's political media research can be found at
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with Advanced Demographics, only Rentrak
is the census currency for VOD and movies.Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
Contact for NMRPP:
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