The Mosaic Company Launches CropNutrition.com

                The Mosaic Company Launches CropNutrition.com

Site is a one-stop soil fertility resource for growers and retailers

PR Newswire

PLYMOUTH, Minn., July 9, 2013

PLYMOUTH, Minn., July 9, 2013 /PRNewswire/ --Recent research is definitive:
As much as 60 percent of yield depends on soil fertility. Unfortunately, the
science behind this imperative aspect of farming isn't always so clear,
confusing even the most veteran agriculture professionals. A new initiative
from The Mosaic Company aims to better explain the various scientific aspects
vital to achieving maximum yield.

Mosaic's CropNutrition initiative is an integrated campaign designed to inform
growers and retailers about key issues and trends affecting soil fertility. By
using various vehicles to spread this message, Mosaic hopes to spread
awareness of the fact that, for many farmers, the key to higher yield is right
under their feet.

At the center of this program is CropNutrition.com, an educational digital hub
that serves as a one-stop soil fertility resource for ag retailers, growers
and industry experts looking to better understand the yield-sensitive
scientific aspects of soil.

"What we know about fertility's impact on yield is changing," says Dr. Kyle
Freeman, Manager of New Product Development for The Mosaic Company. "With so
much attention paid to driving higher yields, the constant flow of new, highly
scientific studies and information can be overwhelming for farmers and
retailers. CropNutrition.com will take that information and not only make it
easier to understand, but also applicable to real farm land."

CropNutrition.com combines the best research and soil fertility resources from
The Mosaic Company's previous crop nutrition resource (Back-to-Basics.net)
with new information from Mosaic's global network of research partners.
Additionally, research findings and insights from The Mosaic Company's top
agronomists provide timely, useful information on soil fertility.

CropNutrition.com delivers crop nutrition expertise in various ways, including
dynamic videos, timely and topical blog posts, an Agronomy Resource Center, an
interactive periodic table of essential crop nutrients, and an extensive,
searchable library.

Understanding that a crop's success starts at the foundational level, The
Mosaic Company has a team of top agronomists focused on helping farmers and
retailers understand the impact a balanced approach to crop nutrition can have
on yield. The CropNutrition initiative will provide numerous vehicles for The
Mosaic Company to share the expertise and agronomic knowledge needed to
understand the soil better, grow crops that are stronger, and harvest yields
that are higher.

"The goal of the CropNutrition initiative is simple—to give retailers and
growers information on soil fertility, including the important role
macronutrients and micronutrients play in driving yield increases, found right
at their fingertips," Dr. Freeman says. "While technological advancements in
seed genetics and precision agriculture have made next-level yields possible,
many have not made necessary adjustments to their approach to crop nutrition,
which, ultimately, limits yield potential. The Mosaic Company is committed to
expanding knowledge and providing resources to help retailers and their
customers take yields to the next level."

About The Mosaic Company
The Mosaic Company is one of the world's leading producers and marketers of
concentrated phosphate and potash crop nutrients. Mosaic is a single-source
provider of phosphates, potash fertilizers and feed ingredients for the global
agriculture industry. More information on the company is available at
www.mosaicco.com.

SOURCE The Mosaic Company

Website: http://www.mosaicco.com
Contact: Company Contact: Mindy Dale, The Mosaic Company, 763-577-2765,
mindy.dale@mosaicco.com; Media Contact: Wayne Carlson, broadhead,
612-617-7928, wcarlson@broadheadco.com
 
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